Today is International Women's Day
Of course we're going to talk
The topic of women's movement
In the gym, "women's power rises", and women's sports consumption investment continues to rise
Recently, the fitness industry Internet platform "Leke Movement" released the "Contemporary Women's Fitness Insight Report". According to the data, in 2022, the proportion of female members of Hangzhou's Lucky reached 54.2%, a slight increase over previous years. While the number of male users is also increasing, the growth of female membership is more pronounced. In addition to the relatively high proportion, the fitness enthusiasm of female members in Hangzhou is also very high, with an average of 3-4 times a week and an average time of 1 hour. In all dimensions, female users are also nearly a quarter more active per capita than male users.
It is worth mentioning that the "she economy" is more vividly reflected in the "ask for personal training", accounting for more than 2 times the proportion of male users, accounting for 70% of the overall number of personal trainers, especially fat loss, shaping, line appeal is much higher than men. In addition, although the "fat loss and shaping" course is still the first choice for women's fitness, accounting for more than half, the number of female applicants for courses such as muscle gain, mixed martial arts and postpartum recovery has also increased rapidly.
More interesting phenomenon is that female users aged 16-20, on average, have to use the "body tester" every 6 days to make a comprehensive judgment on the indicators of the body, body fat rate, body water content, basal metabolism, waist-to-hip ratio and other indexes, are the focus of their attention. With the increase of age, the frequency of use of "body testers" will also decline, but overall, the overall frequency of women using "body testers" can still be 4 times more "diligent" than men.
In addition to the pursuit of health, fitness has also been given a new definition by women, and "social" is one of them. It can be seen that the demand for women's fitness has not only been limited to fat loss and weight loss, but also invested in self, diversified needs, and the pursuit of strength have become a new trend of women's fitness.
What is the image of women on the sports field?
In the past two years, more and more women have chosen to celebrate this festival of their own with sports. On the eve of Women's Day, a women's football team in Hangzhou spent their festival ahead of schedule on the court. Most of them were school students and office workers, who accepted the challenge from the Hangzhou Daily football team and the Wuhan alumni football team, and the three sides came to a friendly match.
He Gar from the Hangzhou Daily football team said that this is his first time playing with women's football girls, although the physical fitness of the girls is a little worse than that of the boys, but the girls' sense of cooperation and technical handling are very good. "Their spirit is still quite valuable, just watched them chase the ball, directly to the bottom line, this spread of hard work is indeed worth our learning."
Compared with the boys' "first experience", the women's football girls have practiced with the men's football team countless times. Wang Junli, a student from Hangzhou Dianzi University in the team, said that they often organize to play football with boys, because the current participation of women's football groups is still relatively small, in order to maintain higher participation, in order to get a rapid improvement in the level of competition, so they choose to compete with boys on the field.
In addition to the courage to compete with men, female sports enthusiasts have also established many women's exclusive sports teams in recent years. For example, women's frisbee team, women's soccer team, women's baseball team, women's football team, etc. In the past, it was thought that girls should be shy, introverted, and weak, but they were completely missing on the field, leaving behind their blood and hard work. Zhang Xue, captain of the Hangzhou women's frisbee team, said: "Now that women are becoming more and more independent, we can see a lot of marketing that defines women as "goddesses" and "queens" and other labels, but I think women should not be defined by any way, girls have many faces, can be cute, crying, can toss, can be alone. The reporter asked, what kind of women do you admire, Zhang Xue replied cheerfully and confidently, I am like this!
Women on the sports field are confident, sunny, and courageous, and they are attractive women in the eyes of many people. And they also have their own goals in mind, candy and women's football team player Li Dan said, like the Chinese women's football team Wang Shanshan is already 30+ women, but she is still galloping on the field, no matter what age, can still run in blood. Captain Fang Meijia said that Wang Shuang and Luo Jiahui on the court will never give up easily, and in her eyes, they will shine on the field.
In their eyes, attractive women are not limited by age, not defined by gender, and have been moving forward on the road of their dreams. The female figures on the sports field are interpreted by themselves!
They shine in the arena and call for more women to pay attention to and participate
In the just-concluded Beijing Winter Olympics, a total of 1314 female athletes participated, accounting for 45.44% of all athletes, setting a record high for the number of female athletes in previous Winter Olympic Games. In fact, in recent years, on the top stage of sports competition, the proportion of female athletes has gradually increased, and the proportion of male and female athletes has become more balanced. However, society's attention to female athletes is far from catching up with the increasing "data".
During the Spring Festival, the Chinese women's football team won the ninth women's football Asian Cup championship trophy in the history of the team with a thrilling super reversal: the magical substitution guided by Shui Qingxia set an example for the women's football team, 21-year-old Zhang Linyan took the lead in blowing the horn of the Chinese women's football counterattack, Tang Jiali showed the strength of the foreign players with one pass and one shot, and Wang Shanshan's fatal straight ball helped her teammates kill the opponent. For a time, the topic of women's football rushed to Weibo hot search. But more often, they are just "no one cares" women's football girls, as CCTV reporter Ai Tingting said, "We have long been accustomed to this kind of days of being concerned for more than ten days and being snubbed for more than half a year." Women's football star Wang Shuang also said: "When you support the angle of women's football, it is no longer to satirize men's football." When your support is to see not only us in the national team, but also other female footballers in the club, bringing them the meaning of playing, then our Chinese women's football team will be really strong in the future. ”
In addition to paying more attention to female athletes on the field, calling for more and more women to participate in sports can also allow them to discover a better version of themselves.
At the Beijing 2022 Winter Olympics, the world remembered a Chinese girl named "Gu Ailing". In the final of the freestyle ski women's big jump, Gu Ailing completed the 1620 grab action that he had not challenged before in the last jump, and won the championship. At the post-match press conference, Gu Ailing said: "The Winter Olympics is a big platform, hoping to let more young people in China, especially Chinese girls, understand and contact ice and snow sports. She also said bluntly that in the whole game, she did not want to beat other athletes, but to break through herself and make more girls feel that she was OKAY!
Her success has inspired many women, making people see that women can constantly push their own boundaries and challenge their limits. "I'm not like a boy because sports are meant to be girls." Gu Ailing said.
Yes, every sport can be a women's sport.
As a netizen left a message after Gu Ailing picked up gold today, "I think the appearance of Gu Ailing shows one thing, as long as women's strength is not degraded and questioned, how amazing women will be." ”
Focus on women's sports
Participate in sports
Make it even more exciting to have you on the field
Source: The Paper, China Youth Daily, China Women's Daily, etc
————————————————————————
Organizer: Hebei Provincial Sports Bureau
Producer: Guo Lijun
Editor's proofreading: He Wanxuan