On the occasion of the 2022 Beijing Winter Olympics in full swing, from February 12 to 14, the 2022 Beijing News Center "Colorful Shenzhou" Cultural Exhibition Area ushered in the "Shantou Time", as the host city of the third Asian Youth Games, Shantou organized a delegation to Beijing to participate in the Shantou Exhibition with the theme of "Celebrating the Winter Olympics and Welcoming Asian Youth". Among them, the winning works of the Gold Award of the Overseas Chinese Culture Special Group of the Second "Longhu Cup" Global Hipster Industrial Design Competition made a wonderful appearance, showing the image charm and cultural characteristics of Damei Shantou to 1770 non-registered journalists and domestic and foreign guests in the Beijing News Center.
△2022 Beijing News Center Shantou theme exhibition site
Shantou theme exhibition is divided into four major sections: the main image display area, the "Cultural Beauty" display area, the "Cultural Connotation" display area, and the "Cultural Fun" interactive area. With the theme of "Celebrating the Winter Olympics and Welcoming Asian Youth", with Shantou's preparation for the Third Asian Youth Games as the main content, through multimedia, interactive experience and other forms, it displays the aesthetic culture of Asia-Youth, and publicizes the image of the host city and the unique Lingnan and Chaoshan culture. The design of the exhibition area as a whole integrates Asian Youth elements, toy cultural creativity, intangible cultural heritage, etc., including the exhibition and broadcast of Asian Youth Propaganda Film, inlaid porcelain, Tide embroidery, bottle painting, gold lacquer painting and other intangible cultural heritage products, as well as Chaoshan Gongfu tea art, seal engraving, Chaoyang paper-cutting and Chao embroidery hook flower, etc., comprehensively displaying the preparatory process of the Asian Youth Congress and the charm of the host city.
△Shantou theme exhibition area
The gold medal work of the 2nd "Longhu Cup" Global Chaoren Industrial Design Competition Overseas Chinese Culture Special Group "Shantou Arcade Style Architectural Creative Building Blocks" reflects the theme of overseas Chinese culture and reflects the achievements of Shantou's innovative design, which is in line with the Shantou theme exhibition to Shantou overseas Chinese culture, city image, "three new, two special and one big" industrial development pattern and Shantou Asian Youth Congress as the main content and special selection, the work attracted the attention and praise of audiences from all walks of life.
△ The audience stopped to watch and take pictures
"Longhu Cup" Global Hipster Industrial Design Competition has been committed to gathering hipster innovative design resources to help bring works to the market and gain more international attention. This appearance during the Beijing Winter Olympics is a positive encouragement to the majority of Chao designers, empowering innovation in the upcoming Asian Youth Games and helping Shantou design to reach the world stage.
Source of information | Shantou Industrial Design City, Longhu Fu Window
Some of the pictures in this article are from media such as Shantou Olive Terrace