Recently, Auchan Automobile officially released the january 2022 sales data, January Auchan automobile brand cumulative sales of 32514 vehicles, of which, super sense · new sports SUV Auchan X5 January sales of 16400 vehicles, the average monthly sales of 14 consecutive months of listing exceeded 10,000; including the high-performance intelligent control of the United States SUV Auchan X7 PLUS, including the Auchan X7 series cumulative sales of 10,159 vehicles in January, in the first month of 2022, Auchan Automobile achieved a good start.
High-energy strength, Auchan Automobile made a strong start
In 2022, Auchan Automobile continues to start strongly with a "dark horse" posture, and it can also be seen from the sales data that Whether it is the popular Andan X7 PLUS or the young Auchan X5, the sales volume in January has increased significantly, behind the beautiful sales data, it is inseparable from the accurate positioning of the product and the high-energy strength of the product itself.
For example, Auchan X5 focuses on young users after the pan-90s, advocating that "youth is a force", which is equipped with a new Blue Whale NE1.5T high-pressure direct injection engine, 0 ~ 60km/ h acceleration up to 3.63 seconds, dare to PK all domestic "steel gun SUVs". The configuration of face recognition, track mode, wheat-free car KTV, Qualcomm Snapdragon 8-core car machine chip shaped by the Onstyle3.0 intelligent ecosystem has also broken through the configuration of the mainstream SUV market value limit, and successfully set up a "new benchmark for the value of 100,000 sports SUVs".
In fact, from the magic reform series to the youth version, the sports version, and then to the newly listed Tiger Howling Limited Edition, Auchan X5 has always adhered to starting from the needs of young people, through product differentiation innovation, intelligent differentiation innovation, personalized experience innovation, and constantly launched customized products, with personality and dynamics and users to maintain the same pace, with intelligent driving to link the world of young people, with driving fun and young people "same frequency resonance", to fully meet the "heart of light" of young people's personalized needs.
Therefore, since its listing, Auchan X5 has exceeded 10,000 months of average monthly sales for 14 consecutive months, and its achievements are very eye-catching, becoming a well-deserved "new sports SUV benchmark champion".
For another example, Auchan X7 PLUS is positioned as a "high-performance intelligent control Damei SUV", relying on the strength of five aspects of power, intelligence, appearance, space and quality to advance, and integrate into the market with high value.
It is equipped with a new generation of Blue Whale NE1.5T high-voltage direct injection engine, the maximum power of 138kW, the peak torque of 300N·m, not only the power is the leader of the same level of SUVs, but also equipped with an 8-core processor OnStyle3.0 intelligent car machine system, and the first face recognition, automatic parking, DMS customer care system and other technologies, popularized to a 100,000-level SUV, so that users can enjoy the convenience of 200,000-level technology configuration.
As the first PLUS flagship product of Auchan Automobile, Auchan Automobile has always pursued "the value provided to customers is twice the cost paid by customers", creating the ultimate value for users. Auchan X7 PLUS provides more value to users, not the configuration of the stack, but what the real needs of the user car scene, Auchan X7 PLUS provides. Therefore, some only see the configuration and functions of luxury cars, and are applied in Auchan X7 PLUS, so as to give users a better experience and greater value satisfaction.
At the 2021 Guangzhou Auto Show, Auchan X7PLUS unveiled the fishing version and camping version of the model, taking the user use scenario as the anchor point to create a more comfortable family car and a more convenient smart cockpit, which is also the best interpretation of auchan automobile's concept of "customer-oriented" and "boosting users to achieve a better life".
Let users deeply participate and give users the ultimate value
On product strength, Auchan Auto's product development and product force shaping, whether it is Auchan X7 PLUS or Auchan X5 in their respective segments are impeccable; and on user service, always adhering to the "customer-oriented" and "customer-oriented" and "to provide customers with value, is twice the cost of customers pay" Concept of Auchan Automobile is the benchmark car company of the entire car market.
For example, in our traditional cognition, how to build a car is definitely the decision of designers and engineers, however, Auchan Automobile has unprecedentedly allowed users to participate in product design, research and development, and testing. The "Super Tester" activity that Auchan Automobile has been insisting on holding is an activity that takes the user's extreme car use scenario as the standard and allows users to deeply participate in the quality and performance verification test of the product. What can be more reassuring to users than the products that users themselves have to improve and improve?
In addition, the maximization of value, not only reflected in the product, Auchan Automobile has also come up with a series of measures to maximize the user's use value, so that the "value" has achieved vertical expansion, covering the long life cycle of the user from buying a car to using a car, and even through auchan Style to build the user's own "Auchan Cloud Store", providing users with channels to expand the social circle and career, and realizing the value co-creation of "full openness and no threshold".
In addition, in addition to bringing exclusive rights to Auchan Style Platinum members, Auchan Auto also provides a lot of large brands of low-price peripheral products, which further reduces the purchase cost of users while further reducing their car costs and providing users with real value-added.
"We do not shout slogans, users must be able to feel the high value of Changan Auchan in products and services"! Indeed, in the "profit-seeking" market, the character of Auchan Automobile is really valuable.
The first digital collection, layout meta-universe, Auchan Auto 2022 continues to forge ahead
In fact, Auchan Auto has been striving to become a car brand that understands young people better in their eyes.
At the end of 2021, Auchan Auto launched its new intelligent sequence flagship model - Auchan Z6, as the pioneering work of Auchan's new sequence, Auchan Z6 is oriented to echo the inner needs of Generation Z, and newly creates a ridge and environment design language, bringing the creation of intelligent leapfrogging, diversified power system selection, and top-level supply supporting system, creating a greater sense of value and satisfaction for Z generation users.
How to play with Gen Z users? The answer is the Metaverse Digital Collection. Through the meta-universe digital collection, the communication between Auchan Automobile and users has established a new bond, allowing users and Auchan Automobile to establish a longer connection.
Since the official announcement of the industry's first digital collection on December 27, 2021, the first meta-universe digital collection in the automotive industry was officially launched on the Tencent ecosystem at 00:00 on January 29, 2022, with a global limit of 666 pieces, and the event attracted 600,000 people to participate.
Written in the end: In January this year, Auchan Automobile started with a "opening red" attitude, and its Sales of Auchan X7 PLUS and Auchan X5 fully blossomed, making a good start for 2022, with the continuous rise in sales of Auchan X7 PLUS and Auchan X5, and the "ready to go" of Auchan Z6, 2022 will be a year of "new force" Auchan Auto".