The current automobile market can be said to be a hundred flowers blooming. Not only are there a large number of imported cars to choose from, but also the cost-effective domestic shenche also meets everyone's needs. In the past, when Volkswagen Santana was just introduced, it was almost impossible to produce cars in China, and even many parts could not be processed. Therefore, all parts and components could only be imported, and the price of imported cars at that time was amazing and became a luxury. With the advancement of domestic automotive technology, gradually in line with international standards, with the emergence of various joint venture car companies, the cost of automobiles has dropped significantly, and the cheapest cars can be bought for tens of thousands of yuan. For example, Wuling Hongguang, which is known as a domestic god car. Wuling Hongguang should be the earliest domestic car to improve its popularity. Not only is the price incredible, but its quality also scares many old drivers. There are also old drivers who, in order to commemorate Wuling Hongguang, specially bought stickers and pasted them on their cars.
Wuling Hongguang, which is cost-effective, is of course very popular with consumers, and has made up the sales myth of the automobile market, especially in third- and fourth-tier cities. But in recent years, this myth has also begun to gradually decline, in 2019 Wuling Hongguang sales plummeted 20.6% compared with 2018, and the year-on-year decline in March 2020 was even more amazing, reaching 73%, only selling more than 10,000 vehicles. Why is Wuling Hongguang, who is enthusiastically supported by everyone, not asked about it now? Is it because consumers' eyes and spending power have increased? Instead, he explains, a lot of people are afraid to buy a car and can't drive. In fact, not only the sales of Wuling Hongguang have declined, but the entire MPV automotive market is in a downturn. Wuling Hongguang should know that even if sales drop sharply, it still maintains the leading position of MPV.
In addition, the first-ranked Wuling Hongguang has accumulated sales of nearly 370,000 vehicles in 2019, and the second-ranked Buick GL8 is far behind in sales. As for consumption upgrades, this performance in the automobile market is actually not clear, after all, Wuling Hongguang is cheap to tens of thousands, and cheaper cars are often tens of millions, for most consumers, the price of Wuling Hongguang is competitive. In the past one or two years, the downturn in the MPV automobile market has mainly been affected by the epidemic, after all, the overall social economy has been slow under the epidemic. People's incomes are not only not rising, but are declining. In this case, solving the problem of personal survival is primary, and non-essentials like cars can of course only be kept behind.
Not only did the downturn in the entire consumer market lead to a decline in sales, but Wuling Hongguang's own incredible progress also led to a decline in market share. With the improvement of people's overall living standards, consumption ability and aesthetic vision have improved. After Wuling Hongguang entered the market, it positioned itself as a low-end model, not only low price, but also family-style design unchanged for thousands of years, and the main consumer force of the new generation gradually abandoned this "outdated" model. After all, young people care not only about the price/performance, but also about the appearance, performance and brand of the car, which some people may find impractical, but it is undeniable that these are indeed important considerations when buying a car for young consumer groups. Compared with Wuling Hongguang, other car companies that have poured into the MPV auto market have done better. For example, the 730 model launched by Baojun, in appearance with the aesthetics of young people, went all out and became a strong opponent of Wuling Hongguang.
If Wuling Hongguang can occupy an advantage at a lower price, then the strong regulation of policies will undoubtedly make the future road of Wuling Hongguang more and more difficult. Due to the frequent occurrence of traffic safety accidents, the government has strengthened the supervision of the automobile market, severely cracked down on passenger and cargo mixed vehicles, in addition to deducting fines, may also be revoked driver's licenses. The reason why Wuling Hongguang's bread mold is popular with the majority of consumers is because it can pull more goods, Dora customers, and many people can buy it for use as a passenger truck. The current policy is aimed at the mixed loading of passengers and goods on wagons, if you buy Wuling Hongguang can not go on the road, then the significance of buying is not great. Of course, this harsh policy is not aimed at Wuling Hongguang, but all MPV cars, and Wuling Hongguang happens to be the leader of MPV cars, and naturally has the greatest impact. The use of cars is indeed very convenient for people's daily lives, not only is it a simple agency for daily life, but also when it is necessary to move and pick up parts, cars can also play a great role.
The emergence of Wuling Hongguang has met this demand of people, so it has created a sales myth, but there are indeed safety risks in customer mixing. However, this problem can be completely solved by improvement, Wuling Hongguang, a former god car, believes that by adjusting its positioning, it can meet the needs of the market and continue to occupy a position in the automobile market.