Highlight the alert, which can be an extremely eye-catching article.
Recently, Google announced that its Chrome Logo ushered in its first design update in 8 years. When this new logo began to come out, users around the world were suddenly dumbfounded.
First, let's take a look at the comparison chart of the new and old logos:
Do you see any difference at first glance? Many netizens are complaining: This logo update of Google Chrome is simply a "game" that everyone comes to find and find to calculate Google's loss.
If you see it, let's increase the difficulty, put the latest logos of 2011, 2014 and 2022 together, and look at the work of this design team in the past 11 years:
After reading it, I can only say that the designer work of this team is a bit... easy......
This wave of operations really makes netizens unable to sit still. The spit on the Internet is simply laughable.
Many netizens said that the two Logos stared at the blind and did not see the difference. Some people even put such an emoji on the Internet.
Chrome: We've updated our logo!
I:???
Netizen Ed pointed out directly: If you don't say it, people can't find this change. So what's the point of that? What's behind this that deserves people's lamentations "Wow, Google is better?" "What about the design elements?
Some netizens even said that this designer is too lazy!
"The one in 2008 was the best. It looks like designers are taking Less is More as an excuse and getting more and more lazy! At the same time, he also said that what the public wants is the characteristics, not the high similarity of the logo of the technology company!
Rachel Humphrey, a netizen, said that this does not look Google at all, but looks quite Microsoft.
Some netizens even sharply complained: "What is the ghost of this design that simplifies the logo a little bit every few years and is called progress?" If you remove the bias and look at the previous version of the logo, you will find that the new one is even worse and lacks features. Please reconsider this update! ”
The most cruel thing is that netizens on Twitter are spreading a funny new Chrome Logo for 2027 - to be simple, it is simple to the end! I have to say that this is quite a bit of a soul painting hand on the line.
If you look at the designs of the past few years in tandem, the essence of Google's designers changing the logo will suddenly jump on the paper!
In simple terms, in the eyes of ordinary people, Google simplifies the design a little every few years. This can't help but remind people that Google once went through the same routine when changing logos (more eye-catching than Chrome this time, welcome to the comments section to tell us where there are changes).
Although users who think the new Chrome Logo is dominating the entire American social media, the designers have stepped forward and said - we have done a lot of work this time, you see, here and here, here and here is different, full of ingenuity!
The designer describes his own ingenuity
When people were playing "everyone came to find stubble" on the Internet, Elvin Hu, a designer on the design team behind Google Chrome's logo, stood up on Twitter and wrote a lot of ingenuity about this design:
First of all, the new logo removes the shadow of the boundary between red, yellow and green, so that the entire design changes from a relatively 3D graphic to a flat shape.
In addition, the colors appear slightly (note slightly) cloudy relatively than in the past, and the new Logo colors are more pure and vivid. At the same time, Elvin said, designers have adjusted the proportions of the three colors to pursue a more modern design.
Elvin said Google's design team found that placing specific greens and reds side by side was visually uncomfortable, so the new icons had very subtle gradients that allowed people to feel comfortable visually.
Finally, Chrome's new logo will have different designs on different systems. On ChromeOS, for example, logos look a little more colorful. On MacOS, the logo will have a little shadow to give it a "pop-up" effect. On Windows 10 and 11, the gradient effect of the new logo will be more obvious, so as to achieve unity with other Logo styles on Windows.
Currently, Chrome Canary users can already see the new logo. The average user may have to wait a while.
In short, many people have begun to miss the memorable, distinctive 3D spherical Logo of 2008 that has not been flattened and 2D processed!
The evolutionary history of silicon valley logos - two major overturning schools of imitation and flatness
In fact, it is definitely not just Google and its Chrome logo update that have been questioned by netizens. In the American technology circle, the logo of the overturned car can be said to be a big car.
The most recent rollover accident came from Amazon. At that time, this new logo suddenly appeared overnight, first bumping Hitler in the face, and then in order to remedy it, he was stunned by a flipped sticker to drive a mass obsessive-compulsive disorder.
But then we all know it — people are getting used to the new design, and have even forgotten the somewhat complicated logo with the full Amazon wording.
The change of Amazon's logo is actually in line with the trend of abandoning the materialism and gradually simplifying and flattening.
Another logo that has been scolded as a hot search on global social media is the 2016 Uber update. The problem is somewhat similar to today's Chrome Logo update (although it's still a big deal better), that is, the difference between the old and the new is minimal. Among them, the designer's idea is probably to simplify some of its characteristics and make it flat as possible.
In the process of communicating with Shalin Amin, the main designer of Uber's logo replacement at that time, he showed the entire design idea and process to silicon star people at Uber headquarters. According to him, the new logo is the result of an 55-person design team that took eight months to design. At the same time, he also exclusively showed the Silicon Star people the logo that had been rejected throughout the design process (can you see the difference between the four in the first row?). ）
Regarding the App Logo that was ridiculed by the group at that time, he explained it like this:
"The core square of the app icon is bit, which represents technology and symbolizes that Uber started with technology. Bits are computer jargon, and in binary number systems, each 0 and 1 is a bit, which is the smallest unit of data storage. The external shapes surrounding the bits symbolize the "atoms" propelled by our technology, the real world. In Shalin's words, this is the flesh-and-blood local passengers and drivers, and it is this kind of Uber that is closely related to the people in the city and rooted in the real society that can continue to develop.
Obviously, ordinary users in the later period did not understand such a deep meaning. So the logo that only has the designer's passion pengbai, but does not get the user's sense of recognition, is it a good design or the self-congratulation of a designer team?
There are many more logos that are moving toward simplification and abandoning features.
Yahoo, for example, has gradually shifted from a design with a lot of bits and pieces to a flat design.
Looking back at Google's first logo in 1997, it's hard to imagine that you are such a lively Google!
Nokia's early logo was quite skeuomorphic, and later gradually transformed into a simple alphabet logo.
Microsoft's 1975 logo is even more dizzying to watch.
Although the early extremely complex logo was simplified and easily accepted by users, as the logo has become very simple, but to pursue more simplicity, more and more ordinary people and designers began to miss the once complex, changeable and brand-specific skeuomorphic design. More and more discussions about retro, surrobial logo designs are spreading across social networks.
"What the public wants is a design with characteristics, not a design that is all the same." Netizen Julian said.
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