Compared with the fact that Volkswagen's sales in China have declined, Volkswagen's recent release of the new Langyi seems to be more intriguing.
It is said that Volkswagen's matryoshka design has brought countless models to Volkswagen in the global market, which is not a little faulty, which is not Volkswagen's latest release of the new Langyi, the changes in the interior and exterior decoration are quite large, but this time it seems that Passat is not very happy.
The new Langyi from the appearance of two versions, the official called the ordinary version and the starry sky version, the overall design is still very innovative, especially from the side point of view, the German flavor is still full, and the interior part of the use of the current very popular suspension screen, high-end models and full LCD dashboard.
For the 100,000-level Volkswagen Langyi, it is already a configuration of the Ashkenazi ceiling.
For models like Langyi, which can be seen everywhere on the street, if you can work design, you must be able to reflect it in sales, so SAIC Volkswagen can't stand to start from the appearance of passat.
The new Starry Sky Edition model launched by Langyi is still a bit of a surprise from the overall design, which may be a shock for passats.
The whole is basically difficult to distinguish whether it is Passat or Langyi, as the saying goes, tiger poison does not eat children, SAIC Volkswagen has been unable to suppress the determination to want to rush.
After the storm of the new Passat, although the safety has been significantly improved, it has not been reflected in sales, and the sales volume in 2021 is only 114,000 vehicles, which is very obvious compared with the sales decline in the previous two years.
From the current stage, the sales burden of SAIC Volkswagen has been handed over to the new Langyi and the new Lingdu that will be listed in the future, especially the new Lingdu, which has very obvious characteristics in the overall design, which seems to indicate that Volkswagen is changing itself.
In fact, from the design of the tail, the new Langyi is not so intimidating, it can be seen that it is the appearance of the current model, and the exhaust below is still a hidden design.
The interior design of the new Langyi also adopts a more mainstream design style, and the entire interior adopts a rich sense of technology to set off the modern configuration, full LCD dashboard, floating screen, red air conditioning outlet embellishment and interior atmosphere lights.
From the perspective of the changes of the new Langyi, we seem to have seen volkswagen's transformation in new products, that is, Volkswagen will make entry-level products more refined and more visually impactful like Nissan.
In this way, perhaps SAIC Volkswagen can have a more obvious increase in sales, because from the current market situation, SAIC Volkswagen's sales are still in a declining stage and have been going on for a long time.
In the face of the continuous rise of domestic brands, SAIC Volkswagen's control of the sense of crisis seems to be too late, although in the past two years to launch the ID. series of new energy models, but still can not stop the decline in sales, has long fallen to the altar.
In fact, from the perspective of products, the emergence of new Langyi seems to tell people that SAIC Volkswagen is determined to reinvigorate.
In fact, no matter how to change such a model as Langyi, of course, the modification will naturally be better and better, and the user demand for such a product is still very high, so try to make such a product more designed and better-looking, which is not a bad thing for the main engine factory.
In any case, the current Chinese auto market is no longer the era of joint venture brand rule, even the giants of the past, in the face of excellent independent brand products, still have to bow their heads.