Carnegie Hall is located at 881 Seventh Avenue, between 56th and 57th Streets in New York City, occupying the east side of Seventh Avenue. Built in 1890 by philanthropist Andrew Carnegie, it is an iconic building in the American classical and pop music scene. The concert hall is known for its long history, beautiful appearance and excellent sound effects. Earlier, they unveiled a new visual identity designed by Champions Design in collaboration with its internal team.
The old logo was nice but too generic, and honestly, I had no idea what the logo of Carnegie Hall was before writing this article. When I first saw the new logo, I thought it was a subtle evolution because it looked familiar, and that familiarity came from the sign's design modeled on the iconic stained glass lettering outside the building, both classical and modern, highlighting both the venue's rich history while also showing a keen and exciting side to a new generation of spectators.
Like wordmarks and letter combinations, the color palette has a good basis in the reference materials of the concert hall. I'd like to see more roses than blue, as blue can be a bit harsh when paired with bright red. Overall, it was a nice redesign that provided the concert hall with two very powerful and unique elements that appropriately represented the essence of the venue, reflecting its history and origins while injecting contemporary vibrancy.