When it comes to the full-scene ecological chain of mobile phone manufacturers, which brands will you think of first? Some people may think of Huawei, but more people will answer "millet", because millet is the pioneer of the domestic ecological chain.
In fact, carefully traced back to the source, Xiaomi can be regarded as a "teacher" on Huawei's ecological chain, and it was the first to propose the deep integration of routers, smart TVs, smart speakers, smart homes and other full scenes with mobile phones seven or eight years ago. Huawei's intelligent ecological chain has only been four or five years, and it is precisely after seeing Xiaomi's success that it has caught up. We should thank these two manufacturers for keeping the smart home market, not putting foreign brands such as Apple and Samsung into it, otherwise privacy security is a big problem, and I do not shy away from saying that I can't trust foreign brands.
The birth of "ants"
After the release of the first Xiaomi mobile phone in 2011, the Xiaomi Mall instantly topped the domestic market, with a large number of fan groups and top traffic, is it not a bit of a big deal to sell mobile phones? At that time, after careful consideration, Xiaomi Mall decided to use spare traffic to earn some money by the way, while strengthening the stickiness of fans to enhance the brand image.
At that time, xiaomi was still too small to have the ability to create multi-terminal products for the time being, and the best way was to pull "friends" to share the cake together, and then formulate a unified standard to create products with the same values. In just two years, Xiaomi has become the leading boss of domestic intelligent terminals, and the explosion of million-level sales and tens of millions of sales has followed, and even incubated a large number of listed companies.
Survival mode of "elephants"
It seems that it only takes a blink of an eye to go from ants to elephants, what is the reason for the success? The reason is actually very simple, that is, Lei Jun has been adhering to the value of "employing people without doubt, suspicious people do not use", choose the right people to do the right thing, and then only be responsible for giving money. At the beginning of the establishment of the Xiaomi ecological chain, there were five or six big product managers, all of whom were previously the most famous authorities in the industry and had a keen sense of smell for products and markets. After Lei Jun selected these people to be responsible for the ecological chain, he no longer intervened in any specific affairs, and asked for money and resources to give them unequivocally, and did not ask at all what to do with the money.
Facts have proved that Lei Jun's approach is very correct, originally expected that the ecological chain products can create 100 million revenue in three years, after the deadline reached the company found that the company has achieved 1 billion volume. It is also from 2014 that the industry is popular with the term "explosive products", Xiaomi did not take advantage of the enthusiasm of netizens to "cut leeks", but insisted on sticking to the cost line to do sales only to earn meager profits, and it is precisely because of small profits and high sales, creating a huge volume of millet and ultimately considerable income.
"Elephant" essence or "ant"
As of 2018, the Xiaomi ecological chain has a huge scale of 20 billion or 30 billion, but compared with Xiaomi's business of more than 200 billion, it is only a "little brother", and at this time, Xiaomi has no plan to swallow the cake alone. Up to now, the business model of the Xiaomi ecological chain is still mutual assistance and mutual benefit, helping partners to control the production of products that meet the requirements, it seems that the ecological chain has become an elephant, in fact, countless times "ants".
Around 2018, with new players such as Huawei coming down, some people predicted that the Xiaomi ecological chain would be quickly destroyed, and the high-rise buildings built by "scattered sand" fell apart. However, the facts have proved that Xiaomi not only did not fail, but lived well in the market, in fact, in essence, it is still necessary to speak about the quality of the product itself, friends can learn Xiaomi's business model, why is Xiaomi not exploring the concept of new retail? Everyone is constantly growing, there is no one's rise is whose failure, together and angry wealth is the best way.