In the classification of cars based on nationality, Italian cars always seem to be difficult to appear on the table after dinner of ordinary people.
Alpha Romeo did not set off too much wave in the Chinese market, first the owner complained about small problems, and then the car price plummeted at the turn of the five countries and six countries and even rumors of delisting, how glorious Alfa Romeo was when he first came to the Chinese market, how embarrassed he was at that time, fortunately, strong financial resources and faith supported it to persist.
Although the car is prone to burst fault lights, fortunately, the overall quality of the car is no problem, the official also knows how to upgrade, and the most important thing is that the owners will use an inclusive mentality to deal with the "little arrogance of the Italian goddess". Today's scattered sales volume is actually a witness to the consumer's concept of consumption from sensibility to rationality. After all, those who will still buy Alpha Romeo in China in 2022, true love and "banknote ability" are indispensable.
Recently, Alfa Romeo launched a compact SUV that uses the same name as the concept car they showed at the 19-year Geneva Motor Show: Tonale, which will fill the gap in SUV models for brands other than Stelvio.
01
Romantic SUV
When you talk about Alfa Romeo, an Italian car manufacturer, you may think of a lot of classic sports cars, as well as a lot of breathtakingly beautiful coupe cars. But there is no doubt that such models are not the mainstream today, and although people will say that they like those that look very beautiful coupe or high-performance sports models, not many people are willing and able to pay for it.
Consumers seem to prefer a fuel-efficient family sedan or a space-strapped SUV to a romantic coupe. This is understandable, and it is naturally important for the car to meet the immediate needs of users as a means of transportation.
Among them, SUV models have a very high degree of popularity, major manufacturers are scrambling to launch their own SUV products in the hope of seizing some share in the market, and even supercar manufacturers are developing a variety of high-performance SUV models. As an established car manufacturer, Alfa Romeo, although they have their own philosophy of sports and romantic design, the market demands still require them to invest more energy in SUV models.
As the latest model of Alfa Romeo, tonale has not lost the brand's usual high recognition in design, and has incorporated many new elements into the classic design.
The side profile is more restrained than the shape of the concept car, the overall shape is more normal, quite a bit of Macan flavor, Alfa Romeo's iconic five-ring petal wheels are very attractive, but the visual effect on the vehicle in the official picture is small, and the dynamic conveyed is somewhat conservative.
The tail light adopts a through-line design, the three-stage wavy shape echoes with the headlights, but the overall shape is the conventional straight through, and there are no more tricks, but it is very simple, it will not steal too much line of sight, the following seems to use a hidden exhaust, the overall effect is more balanced, and the part that has converged compared to the concept car is basically concentrated in the tail.
The interior has the family style of Alfa Romeo, but many details have also changed, such as the use of mechanical stopbar, driving mode knob is placed in the upper left of the stop bar, more convenient to operate, but also more sporty atmosphere, but the steering wheel front uses a full LCD instrument, if you preconceived it as a driving machine, you want to come to a traditional mechanical instrument will be more attractive.
L2 level assisted driving, active safety, mobile phone interconnection, home interconnection, voice assistant and other technical configurations are not uncommon at the moment, Alfaro Mio will also start a new program from Tonale, in which each Alpha Romeo will have an irreplaceable code (NFT), generated when registering the color and optional configuration of the vehicle, the owner will take over after purchasing the car.
Since then, as long as Tonale is repaired at the dealer's office or brand partner, the official can update the NFT information. According to Alfa Romeo, one of the uses of NFTs is to increase the residual value of used cars.
02
Alfa Romeo
Tonale's dynamics are dazzling. The new car will mainly promote light hybrid and plug-in hybrid models, of which the light hybrid model is composed of a 1.5T engine + 48V system, according to the adjustment of different will provide 130HP and 160HP two kinds of power options, the transmission system matching 7-speed dual-clutch transmission, the drive form is the front drive; while the integrated power of the plug-and-mix model is 275HP, matching the 6AT gearbox, and equipped with a four-wheel drive system, zero hundred acceleration 6.2S, battery pack capacity of 15.5kWh, can support Tonale to travel 80 kilometers in pure electric mode. In addition, in addition to hybrid models, Tonale will also launch gasoline and diesel versions of pure fuel versions in some markets.
As an Alfa Romeo with excellent sports genes, Tonale's chassis tuning naturally has its own unique features.
The 50:50 weight ratio is almost standard on almost all Alpha models, and tonale is naturally no exception, while the 13.6 steering ratio leads almost all compact SUVs. This excellent steering performance is thanks to Alfa Romeo's sporty tuning of the front suspension, which not only has excellent dynamic support, but also has three-stage adjustment according to driving preferences.
In terms of braking, Alfa Romeo has teamed up with Brembo to create a new set of cutting-edge systems called "Line Control Motion". It is reported that the new system can provide the driver with shorter braking distances, as well as better pedal feedback, and can maximize the recovered energy available for the motor.
Officially announced that Tonale will be officially mass-produced in March, and plans to be officially delivered in overseas markets in June, if it can be introduced to the Chinese market, it will compete with Audi Q3, BMW X1 and other models.
The launch of the new product is just a step forward for Alfa Romeo in the future, in order to win more Chinese consumer recognition, Alfa Romeo has also prepared a series of new market initiatives, including expanding and optimizing service outlets, while launching a new online retail model. Experiential marketing is also one of the ways In which Alpha Romeo enhances the user experience.
03
Write at the end
Compared to many luxury car manufacturers, Alfa Romeo's electrification process is not fast. Entering the compact SUV market with Tonale may be the right choice for Alfa Romeo, but the difficulties it faces are also unavoidable.
Compared with luxury brands such as BBA, Aro is not dominant, and the opponents have completed domestic production, and the identity of Tonale import is destined to cause it to be a little difficult to play in pricing.
Figure | network
Wen |doudou
Edit | Beanie
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