At the beginning of the Year of the Tiger, when major brands successively released their first monthly sales results, Changan Automobile attracted the attention of the industry with a drastic personnel change. All the executives of the second-level company "stood up", and Changan Automobile opened the curtain of personnel reform.
It is understood that the general manager level and middle and senior management personnel of Changan Automobile's department have all been "dismissed" - all dismissed and re-optimized. There is no doubt that such a large-scale personnel change is not only "unprecedented" in the history of Changan Automobile, but also rare in the automotive industry, and the last time was in 2017 FAW Group had similar operations.
It is reported that the tenure system of Changan Automobile's senior personnel will be reviewed and reviewed throughout the company, first of all, all the general manager-level personnel of the company's second-level units will be dismissed and re-hired, the tenure system and contractual management will be promoted synchronously, all senior personnel will be dismissed and re-recruited, and the tenure system will be adopted for executives below the general manager, and the multi-dimensional assessment will be carried out from multiple dimensions of work ability, youthfulness, knowledge structure and personality characteristics.
In view of the term system work promoted this time, it is mainly for the senior executives of the second-level units, and the term system and contractual management are promoted synchronously, and the rejuvenation of cadres is put on the agenda. "To provide growth opportunities for outstanding cadres who dare to innovate, take the initiative to take responsibility, dare to fight, are good at learning, identify with and practice Chang'an's leading culture."
Undoubtedly, Changan Automobile's change is similar to FAW Group's personnel reform in 2017. On August 2, 2017, Xu Liuping was appointed chairman of the board of directors and party secretary of FAW Group from Changan Automobile, opening the curtain of personnel reform. According to the China Network, on the morning of September 18, FAW Group held a meeting of second-level managers and above, announced the adjustment of the framework, and all employees were laid off first. Leaders leave their seats, insiders call "stand up," but whether they can sit back in their places in the future depends on the results of the competition.
Faw Group's lightning personnel adjustment, the group headquarters, FAW technology center and independent brand system vehicle enterprises are all disrupted and restarted, the number of people who have completed the competition process exceeds 6,000, and the total number of people is expected to involve more than 10,000 people, and a large number of young people have been promoted through competition. In the afternoon, the competition began, and the reason why it was fast was to avoid external interference as much as possible.
This time, the Chang'an version of the personnel reform is to the point, to achieve the "elephant turn". Changan Automobile's total sales in 2021 were 2.3005 million units, an increase of 14.82% year-on-year; the sales of its own brands were 1.7547 million units, an increase of 16.70% year-on-year; and the sales of autonomous passenger cars were 1.2042 million units, an increase of 23.08% year-on-year, of which the export volume exceeded 110,000 units.
Compared with Geely's 1.328 million units, Great Wall Motor's 1.28 million units, and Changan's self-employed passenger car sales of 1.204 million units, it is no longer dominant. How to improve after the merger of Mazda, how to position After the differentiation of Ford's automobile channels, the transformation and upgrading of independent brands, and whether Changan New Energy and Avita can catch up later, all need to break the existing pattern in order to be upright.
According to Changan Automobile's "new car new ecology" development strategy, by 2025, Changan brand sales will reach 3 million vehicles, accounting for 35% of new energy; in 2030, sales will reach 4.5 million vehicles, and new energy will account for 60%. Five years later, the sales of new energy vehicles will exceed one million, and for the current Changan Automobile, there is still a long way to go.
From the Hongqi brand, we can glimpse the performance of FAW Group in the past four years, recalling FAW Hongqi's 2017, monthly sales still hovered around 5,000 vehicles, and by 2018, it completed 30,000 vehicles, reached 100,000 vehicles in 2019, 200,000 vehicles in 2020, and 300,000 vehicles in 2021, achieving a 63-fold growth, creating a miracle in the development of high-end brands in China's automobile industry and even the global automobile industry.
It can be said that it has set an example for the reform of car companies. After the "all stand up", FAW Group directly linked revenue to performance, and the enthusiasm and effort of each business segment were indeed much higher than before, and everyone was in a state of tension. Of course, the results generated are also obvious to all.
From the perspective of FAW Group's reform, the initial personnel reform is important in its own brand, and then it spreads to the joint venture brand. Whether Changan Automobile is involved in the joint venture brand this time is not yet known. It is worth noting that Xu Liuping was working in Changan Automobile before he was transferred to FAW, so the personnel reform of Changan Automobile has caused a lot of speculation.
After the full staff "stand up", how many people can successfully "sit down", full of variables and unknowns, adding fresh blood will definitely have someone leave the existing position. When young people take up their posts, some people will also "give up" their positions, and it is not excluded that there will be loss and transfer of personnel. At the same time, after the personnel reform of FAW Group, it has made all-round adjustments to its brand and strategy. Changan Automobile may also go through a re-combing and will experience a period of pain.