At the beginning of the new year, DPCA has been in the news, after a number of media reported that it transferred its second plant to Dongfeng Honda, which is planning to transform it into its own pure electric vehicle factory. At the same time, according to sources, the equipment in the second factory of Shenlong has been emptied, and the follow-up will be left to Dongfeng Honda to clean up, but Shenlong still retains the fountain and office building in front of the factory.
Although this revelation is already very comedic, on February 10, DPCA was exposed to a more bizarre news: DPCA will adjust its organizational structure in 2022 and implement the "two-bedroom and one-room" model, that is, under the framework of DPCA, the French team leads the operation of the Dongfeng Peugeot brand, while the Chinese team is in charge of the Dongfeng Citroen brand.
Regarding the plan of the DPCA Group to implement the "two rooms and one hall" organizational model, Xiaobian is convinced of this, after all, the sales performance of French cars in the domestic market has declined year by year, which is caused by the internal friction between China and France, until the Chinese team in charge Dongfeng Citroen has launched the only explosive model in French cars in recent years - Versailles C5 X, otherwise it is not known when the "spring" of French cars will come.
Therefore, this division is ruled, China and France each dominate a brand, I believe it is also a fight between Dongfeng Group and Stellantis Group, perhaps both sides believe that their strategic line is correct, then the result of the dispute is to use market performance and sales to speak. At the same time, the model of "two rooms and one hall" can not only allow the French side to retain the "roots" of the brand, but also maximize the reform that does not hurt the "feelings" of the two families.
Needless to say, the Dongfeng Citroen led by the Chinese team, although the Versailles C5 X has not reached the result of 10,000 units of monthly sales, it is also a proper sales pillar in the French car. Moreover, of the 15 models sold by DPCA Group in 2021, only the cumulative sales of Versailles C5 X and Tianyi C5 AIRCROSS exceeded 10,000, which shows that the Chinese team still understands the consumer demand of the Chinese people better. Therefore, if Dongfeng Citroen wants to produce a new car, it will presumably continue the competitive strategy of versailles C5 X, that is, the low-cost and high-quality people-friendly route, so as to compete with other mainstream joint venture car companies.
As for the French team began to dominate the Dongfeng Peugeot, I believe that it is undoubtedly good news for a group of French die-hard fans, after all, the thing they usually complain about the most is that the introduction of domestic Peugeot models is not original enough, and it is easy to be magically changed by the Chinese team, reduced and so on. Therefore, in terms of the paranoia of the French, Peugeot's new cars released overseas in recent years have made the eyes of the Chinese people, such as the new generation 308/308 SW, 508 GT and so on, which are very likely to be introduced into The country in an authentic way.
But Xiaobian here to pour a basin of cold water on the French powder, the new generation of Peugeot 308 only provides 1.2T three-cylinder gasoline engine, 1.5T four-cylinder diesel engine and 1.6T four-cylinder plug-in hybrid three powertrains, so the French are likely to be 1.2T three-cylinder, 1.6T plug-in mix "original" introduction, then the Chinese people are afraid to "talk about tri-color change", as for the plug-in version, although it is a four-cylinder machine and the horsepower is stronger, but the pricing of the new car will probably be very "beautiful", After all, the French are not conceited for a day or two.
Write at the end
All in all, the "two rooms and one hall" model is a positive reform and attempt for DPCA, and such an internal competition mechanism is more conducive to the benign cooperation between China and France in the future. And then, which side controls the dominance of the company, depending on whether Peugeot sells better or Citroën is more popular?
Xiaobian privately thinks that Peugeot's potential is greater, because its product lineup is more complete than Citroen, but it is afraid that the French team will "live up" and engage in riot operations; Dongxue is not worried, under the leadership of the Chinese team, it should be stable and progressive, after all, there is the pearl jade of Versailles C5 X in front.
So at the end of the article, Xiaobian would like to ask everyone, do you think that the Chinese and French teams can win in the end, and what is the reason? Welcome to discuss in the comments section.