Ning open small shops, do not open large stores, 5 major trends in the catering industry in 2022 are worth paying attention to
In 2021, the catering industry gradually picked up, during the 7-day long holiday of the Spring Festival, the scale of catering consumption in Changsha, Nanchang, Hangzhou, Guangzhou and other major cities reached a new high, and in today's normalization of the epidemic, the catering industry has gradually found a new growth point.
According to research data, it is expected that the scale of national catering consumption is expected to exceed 5 trillion yuan in 2022, of which 5 trends cannot be ignored and deserve the attention of catering people.
Store opening trends
For the catering market in 2022, the biggest trend is: rather open small shops than open large stores! Opening a small shop is the best investment strategy under the epidemic, don't open a big store, you can't do takeout!
Last year, a high school classmate wanted to open a shop in his hometown to do catering, asked for my suggestions, I told him that we must open small shops, such as breakfast shops, flour noodle shops, this kind of investment costs, less risk, more suitable for ordinary people to start a business.
As a result, the high school classmates did not listen to my advice, and partnered with relatives to build a large farm near the county town, with a total investment of more than one million, and the local specialty chef alone invited 3, plus waiters and cooks, etc., with a monthly labor expenditure of nearly 50,000 yuan.
In the end, it went out of business in less than half a year, with large investment, high rents, high labor costs, and unsatisfactory turnover, and there were not so many people in small counties who would be willing to drive to the suburbs to eat farms.
In today's special period, opening a store should be more cautious and reduce investment costs, which is the most practical.
Great opportunities for snacks
What does opening a store do? Has always been the most concerned question for many entrepreneurs, what to sell when opening a store? This is the life and death of the store.
As the saying goes: choice is greater than effort!
If you choose the right direction, you can do more with less; if you choose the wrong direction, no matter how hard you try, you will be in vain. In 2022, the snack category has the greatest opportunity, especially local specialty snacks will usher in an explosive momentum with the rise of the national tide.
In the 2021 catering market, almost all the restaurants that have successfully obtained financing are all snack bars, such as Hefu Lao noodles and Wuye mixed noodles, which belong to the snack category.
Snacks on the area of the store requirements are small, the mom-and-pop store model can be done, the low unit price of customers is more likely to attract consumers to buy back, compared to the consumption of one or two hundred yuan in large stores, a snack of 10 yuan is more likely to get the favor of rational consumers.
Community stores are mainstream
The most important part of opening a store is the site selection, in the past, everyone blindly worshiped the location of the mall, but after the epidemic, everyone found that the biggest loss was the mall store, and the community store became the mainstream location for today's store opening.
Under the epidemic, the radius of consumers' lives is basically based on the living area near their homes, even during the Spring Festival, many people return to their hometowns to nest at home, rarely going out to 10 kilometers of unexpected places to play as before.
Community stores have become the type of stores closest to consumers, with lower store rents and more stable foot traffic, and communities have become the first choice for opening stores.
Takeaway entity combined
Today's young people are more willing to sit at home and play with mobile phones, waiting for takeaway to come to the door, rather than going to offline restaurants to eat, this consumer trend we entrepreneurs should pay attention to, but also can not be ignored.
Where the young people are, the consumer market is there, and the opportunities to make money are there.
Nowadays, the takeaway market share is gradually rising, and the opening of stores must change the traditional thinking, and it is necessary to combine takeaway and physical stores, both offline dine-in customer business and Internet takeaway business, only by combining the two can we survive better in the new era.
A combination of online and offline
A friend Zhang Jianhua in Shenzhen Bao'an a community door selling snail powder, after the opening of the store business is very poor, not many people come to his store to eat, even if the opening of a 50% discount activities, few people to his store to hold the scene, after half a month of opening almost to give up.
Later, on a short video, I saw that an Internet celebrity who opened a store shared the trivia of the store operation on the Internet every day, which won the attention of nearly 300,000 fans, which made his friend Zhang Jianhua moved, so he also began to share the same as the internet celebrity who opened the store.
Unexpectedly, the first video spit on the store business is not good, got 50,000 reads; the second video spit a day turnover of only 300 yuan, got 150,000 views.
With the popularity of the video, the store business gradually improved, many people nearby brushed his video, will choose to come to his home to taste it, and gradually the store turnover from a daily loss of 500 yuan to a daily income of 5,000 yuan.
Through this combination of offline and online, Zhang Jianhua's snail powder shop has been "brought back to life", and he has gained nearly 100,000 fans and become a well-known food anchor.
Not only do stores have daily revenue, but they still make a lot of money online by relying on video playback.
These are the top 5 restaurant trends in 2022, what do you think about this?
Give people roses, hand has residual fragrance, praise point push forward good luck, may you have unexpected luck and sudden joy.
This article is original by the new era of catering, welcome to pay attention, take you along with long knowledge! Welcome to leave a comment, favorite and forward, every one of your likes, I seriously take it as a "like". Catering new era of articles read more than 500 million, if you are interested in the catering industry, love food, like entrepreneurship, have ideas and dreams, then you may wish to pay attention to us, every day to bring you a different perspective to interpret catering entrepreneurship, share food.
There are more wonderful views to discuss, welcome to send me private messages, the picture comes from the network with pictures, if there is infringement, please inform to delete.