■ Press: What are the cheap and easy-to-use domestic brands that you know?
Just as the so-called "smart smile, beautiful eyes look forward to", although wearing a mask during the epidemic is the first choice for protection, but even if you do not wear lipstick, the beautiful eye makeup can not be less, if the colorful makeup is missing a bright and shining eyeshadow, it is equivalent to no soul.
Besides, now the domestic makeup is really getting better and better, especially the eyeshadow plate, which is easy to use and not expensive, and can simply compete with overseas big names. To this end, based on the user evaluation information of official channels such as Tmall and JD.com, the director of the consumer has sorted out two eye shadow disc word-of-mouth situations, and the eye shadow of more than a dozen to hundreds of brands is here.
This survey is divided into two episodes of national tide brands and overseas big names, not much to say, first take you to see the reputation of our 23 national tide eyeshadow disks, fairies hurry up to get it!
Evaluate the brand
Domestic goods: HuaXizi, Perfect Diary, Orange, Fermented Joocyee, Mingchuang Premium, Kazilan, JILL LEEN, Kating Catkin, Kido Quan, Gogo Dance Go Tales, HOLD LIVE, MAKE BOON, Girlcult, Zeesea, VENUS MARBLE, HEDONE, Little Odin, Ermu Tuo, Caitang TIMAGE, unny club, PINKBEAR Peacock, FOCALLURE/ Phillips, Twelve Yards (23 in total)
Evaluation indicators
Color rendering, ductility, fineness, powder, blending, makeup retention
Word-of-mouth results
1. According to the e-commerce evaluation data report, VENUS MARBLE, Twelve Yards, Catkin, Girlcult, HEDONE have higher comprehensive scores, are more popular with consumers, and the unny club comprehensive ranking is at the bottom;
2. From the perspective of color rendering and delicacy, the perfect diary, zeesea, and orange are relatively prominent;
3. For the student party and novice Xiaobai, HEDONE and oranges can be considered below 100 yuan, and the affordable practical price is higher.
VENUS MARBLE: Slight flying powder, good smell and color rendering is not lost to big names
VENUS MARBLE is a professional makeup brand under Viman Cosmetics Co., Ltd., registered in Hong Kong, China in early 2017 and produced in Chinese mainland. The product is inspired by its name Venus, the goddess venus, who in Greek mythology represents love and beauty, blending art with color, elegant and noble. This eyeshadow palette claims that there is no waste color, and each row and column can be a separate makeup. The consumer director chose this time is the popular marble 12 color eyeshadow plate (classic plate) reference price of 129 yuan / 24g.
The appearance of the product is a paper marble pattern, it is worth mentioning that it smells very good, slightly chocolate aroma, this eyeshadow color is biased towards chocolate and reddish brown, the color jump is quite large, will not be the whole plate is the same color. And the sequins are fine and shiny, and they will not be exaggerated to use. Users can choose different colors according to different occasions and festivals, match different makeup, and the powder and color rendering are definitely not losing the big name.
However, about this eyeshadow, there are also users who reflect "a little bit of flying powder", "the powder is not very strong", "the color span is large", such as:
"The color is very good-looking, that is, there is a little bit of flying powder, it will be a little sticky brush, and what color brush is used will become what color."
"The paper shell, the others are fine, but the powder is softer and easy to fall out of the grid."
"The disadvantage of the large jump in color matching is that you need to think about the collocation on your own, and you can't just pick it up and draw it casually." But the advantage is that it can make a lot of different makeup, which is more practical and versatile. ”
Overall: this eyeshadow coloring is natural, the color is rich, in addition to the pressure powder is not tight, the overall word-of-mouth evaluation is better, practical. Some users have reported that the phenomenon of flying powder appearing on the use of the eyeshadow disk is actually that the pressure plate is relatively loose, so that the eyeshadow will be easier to develop color. In this case, after taking the powder with a brush, shake off some of the residual powder and then apply makeup, paying attention to a small amount of times.
Twelve Yards: Best hold makeup, sensitive skin carefully selected
Twelve Yards began in 2016 and is a cutting-edge makeup brand featuring the national style. The product design concept is also quite meaningful, in China "twelve" is a beautiful number, twelve hours, twelve zodiac signs, twelve gold noodles... "twelve" contains the meaning of consummation and reincarnation. Among them, the twelve yard nine-color eyeshadow palettes are one of the most popular products of their family.
There are four types of eyeshadow plates, namely Han Xizai Night Feast, Han Palace Spring Dawn, Qianli Jiangshan and Roselle Futu, all of which are quite beautiful in name. As for how to choose, in fact, in addition to the more provocative method of Thousand Mile Jiangshan, the other three are quite suitable for daily life and novice friends. This time the selection is, twelve courtyard nine color eyeshadow plate Han Xizai night feast (earth color plate), reference price 108 yuan (New Year's Eve promotion price) / 9g.
Their main national style appearance is very eye-catching, and the unified blue and white color is refreshing and refreshing. The color scheme of this eyeshadow palette is mainly warm brown, whether it is light, dark and pearlescent, it is just right, and it is quite selective when used. Some users reported that its color rendering is very good, and the product has a very good makeup effect. The color rendering of the eyeshadow is related to the texture of the eyeshadow, which is easier to apply and color, and there is no unevenness or clumping. Users rate going out in the morning to wear makeup and keep it well until the evening.
Overall, the eyeshadow has a fine powder and a high degree of color, making it ideal for daily commuting. Even the silkworm, contour and highlight can be used to transform it, the practicality is quite high, it does not show poor makeup, and the public satisfaction is also high. But the defect is that the shell of the eyeshadow disc is papery, not waterproof, and easy to deform.
In addition, the elder also noticed that the ingredients of the eyeshadow product were added with two preservatives, methylparaben and propyloxyphenyl ester, which pregnant women and sensitive skin avoided on their own.
Among the paraben preservatives currently used in the industry, hydroxyphenyl methyl ester and hydroxyphenyl propyl ester often appear in the formulation table. Compared with short-chain esters such as methylparaben and ethyl hydroxyphenyl ester, long-chain esters such as propyl phenylene ester and hydroxyphenylbutyl ester are more risky.
Hedone: The king of cost performance, high color fusion
Founded in 2014, Hedone officially launched its makeup products in early 2018 after three years of trials and capabilities. At the same time, it is also a domestic brand recommended by Li Jiaqi, with its avant-garde and girlish style characteristics, it has emerged in domestic products. It has been launched in 1986, Existence, Modern Times and the very famous Seven Deadly Lip Glazes series, accumulating a strong influence among makeup enthusiasts. This time, the choice is HEDONE Butterfly Small Phone Eyeshadow Plate (Red Soy Milk Curry Plate) 79 yuan / 4.5g.
HEDONE's small phone eyeshadow has actually been out for a long time, and it can be said that all the plates, including the flying little police joint model, the color matching will hardly step on the thunder. The outer box of the eyeshadow palette is small and round, cute and aura. Five colors per box, the color scheme is more bold but also practical. The price is not too expensive, the color is red brick cinnamon plate is a very classic reddish brown tone, very friendly to swollen bubble eyes. There are three textures: matte, silky shimmer, and ice sparkling, which can be used both wet and dry.
User evaluation: "The eye shadow powder of the small phone series is also very good, delicate and good smudge, and the integration between the colors is also very high." ”
"The powder is definitely worthy of praise, delicate and silky, and there is hardly a bit of flying powder. It is also particularly smooth to apply, with high ductility and just the right amount of color."
"You don't need a good blending technique to paint well, the color rendering is not high, the powder is very good, just a little flying powder."
"The ingenious design of the outer packaging has become the shape of a retro flip phone, which is small and cute, and it is easy to carry around."
Overall, this eyeshadow has good ductility, indicating that the powder is delicate, the texture is very soft, and the effect from the smudge is applied, and the makeup will not be too rigid and stiff.
Orange: Novice Xiaobai's favorite, full face contouring a plate to get done
Tangerine is a new force girl makeup brand created in 2016, the parent company is Shanghai Tangerine Cosmetics Co., Ltd., because of its good quality and high cost performance, known as the light of domestic products. Orange mainly sells eyeshadow empty disc products, allowing users to freely choose the color of eyeshadow to match, providing a fun of playing with makeup. Orange's seven-color eyeshadow plate claims that a plate of full-face makeup, this time the choice is orange play seven-color eyeshadow plate (07 caramel milk plate), the reference price is 79.8 yuan / 8.5g.
The shell is transparent plastic texture, relatively simple and fresh, small and easy to carry, the color matching is relatively light and earthy. Seven colors in total, it is not only an eyeshadow disc, but more precisely it is a multi-functional disc, eye shadow, blush, nose shadow, highlights are all available. The powder is pressed more solidly, the bright part is not easy to fall off even if it is a small sequin of fine pieces, many users feedback that the makeup will not take off all day, and the novice is also easy to control, and the cost performance is very high.
There are also some users who comment that "the color of this plate is a warm color of the milk coffee earth color system, novices can easily control, the color is very versatile, and very gentle." ”
"The powder is very delicate and does not fly powder, and the bright part is not easy to fall off even if it is a small sequin of fine pieces, and it will not take off makeup all day with makeup."
"The color is very beautiful and the powder is delicate, 7 colors, the daily eyeshadow blush contour is enough, and the makeup retention is also good."
"The color is very versatile, the novice operation is easy, the powder is very delicate, and it will not fly powder."
Overall, the powder particles of this eyeshadow are very delicate, and the adhesion to the eyelids is also very strong, making it look particularly natural. There is rarely a phenomenon of flying powder and falling powder. Comprehensive pricing strategy of oranges, it is not difficult to find that the brand is aimed at young consumer groups that pay attention to cost performance, which is more suitable for student parties and girls who have just entered the society.
Among the 23 eyeshadow plates, orange, gogo dance, HOLD LIVE, MAKE BOON, and Mingchuang premium products contain the risk preservative paraben, of which the twelve yards use two kinds of hydroxyphenyl methyl ester and hydroxyphenyl propyl ester.
In fact, how to choose the right eyeshadow disk for yourself, or according to the individual skin color choice. Fair-skinned friends are suitable for a lot of eyeshadow, as long as it is not swollen eye bubbles, almost all colors are suitable. The elimination chief recommends choosing warm brown, pink, earth color or bronze, etc., the effect will be particularly good. For girls with dark and yellow skin tones, it is recommended to choose earth color, brown, dark coffee, reddish brown and dirty orange eyeshadow. Therefore, in addition to choosing products with high reputation, you should also buy according to your own needs.
Tips for use
Finally, the long way to give you a few eye makeup tips:
1. When laying the background color, first find the eye socket. The background color should not exceed the eye socket, which is the safe range.
2, choose gray tone, matte, lightness lower color base, so that the eyes will appear deeper, not swollen.
3. Take a small amount of powder several times. After dipping, shake the powder or rub off the excess powder on the arm, and then put on the eyes to avoid too heavy hands, resulting in unclean eye makeup.
4, after painting, remember to blend the border, so that the superimposed color as a whole will look very harmonious.
5, a small area of brightening, will not appear swollen!
【Special Statement】: The original data used in this content are from the official website of the e-commerce platform, and the data is objective and true. The reference to the brand in this report only represents the product of that model and does not represent the evaluation status of other models of products of the same brand.