#Business Highlights#【#Why are movie tickets so expensive this year's Spring Festival# Movie tickets are so expensive Who has earned the money? Although the box office is falling, ticket prices are rising. For example, according to the data of the lighthouse professional version, the ticket price of the 2021 Spring Festival movie "Detective Chinatown 3" has made people feel high enough at that time, and the average ticket price on the first day of release has reached 50 yuan. But when it came to "Chosin Lake's Water Gate Bridge", the audience found that "there is no highest, only higher".
#Who earned the money for movie tickets#?
According to public information, the parties to the ledger mainly include special business tax and special funds for the film industry (in order to help the film industry tide over difficulties, it has been temporarily exempted from collection), cinema companies and theaters, China Film Digital Retention, producers and distributors.
In general, business tax and film special funds account for a relatively fixed 8.3%, and the rest is the dividable box office. Among them, the theater and the theater line are divided into 57% (the theater generally takes 52%), and the producer and distributor share another 43%. As for the number of China Film Tiliu, it is generally necessary to have a box office of more than 600 million, the proportion of which is 1%-3%.
There are a number of characters in this category, and they are responsible for different responsibilities.
The producer (investor) provides the funds required for film shooting, so the sub-account box office after the release of the film and the subsequent broadcast fees on various platforms, IP licensing fees, peripheral rights and interests, and advertising implants in the film are all owned by it, so the producer's money is not only the box office.
The theater line is the nominal manager of the theater, and some of the theaters under it are directly operated, some are franchised, and generally symbolize the collection of some money. It is worth noting that the main source of income for many theaters is the box office, and at about 80%, there is not much revenue such as advertising and popcorn.
The distributor can be understood as a bridge between the theater (theater) and the producer. The producer will entrust the finished film to the distributor to dock the theater (theater), so it is "manual work" such as publicity, buying advertisements, negotiating, and signing contracts.
Distributors can generally get 5%-8%, including traditional distributors such as Huayi, Wanda, and Bona, as well as Internet distributors such as Alibaba Pictures and Maoyan Movies.
It is worth mentioning that the cooperation between the distributor and the producer also covers the methods of agency distribution (collecting agency fees), buyout distribution (the distributor pays a certain fee at one time to purchase the rights and interests of the film within a certain area and time limit), sub-account distribution (divided according to the box office revenue agreement), guaranteed distribution (equivalent to a kind of betting) and so on.
In addition, many companies now work as producers and distributors at the same time.
However, in practice, the determination of the proportion of accounts will also involve multi-party games, such as the reputation of the film, the appeal of the director and actors, and the background of the production and distribution company. In general, the weaker the film, the lower the proportion of accounts. (City Boundary)
