The score dropped from 7.5 to 6.7, and the box office predicted that there were still 3.3 billion, Chen Sicheng is really sophisticated!
"Gone Her" exploded.
If "Keep You Safe" at the beginning of the year is a small explosion.
Then "Disappearing Her" is a big hit, exceeding 1 billion in 6 days of release, and the current predicted box office is 3.3 billion.
△ Data source: Maoyan Professional Edition
You must know that the Hollywood film "Fast and Furious 10", which performed best in the mainland this year, only had a box office of 979 million.
Due to the popularity out of the circle, the box office is hot, and "Disappearing Her" is also watched by more people with a magnifying glass
Some of the original flaws and deficiencies became more obvious, and the rating dropped from 7.5 to the current 6.7.
The discussion of this film is no longer limited to the quality of the work itself.
It's social phenomena and popular sentiments.
The film is like a kaleidoscope in the strong genre, and everyone can find an outlet from its topics and segments.
Domestic suspense was once again pinched by Chen Sicheng?
Today's article, let's talk about how a domestic blockbuster was born.
Of course.
It is inevitable that a lot of spoilers will be involved, and friends who have not watched the movie should read it carefully.
01
Type collision
Hot knowledge: "Manslaughter" and "Disappearing Her" Chen Sicheng are not directors, but producers.
But why do netizens automatically classify these two movies as "Chen Sicheng's"?
From the layout of "Tang Tan" to today, the three words Chen Sicheng have been bound to suspense and formed a personal recognition.
Sir briefly summarizes two points: the material should be sufficient and the taste should be strong.
One of the reasons why "Disappearing Her" became the box office champion is what Chen Sicheng is best at, and the control of suspense has increased the genre.
"Tang Detective 1" is suspense + comedy, and "Disappearing Her" is suspense + love.
Chen Sicheng must add a lot of commercial elements to the movie, for fear that the audience will not be worth the ticket price.
Suspense, to reverse, to multiple reversals.
Comedy, to have a funny responsibility like Wang Baoqiang.
Love, although "Disappearing Her" is to dissuade the love brain, but the beauties Wen Yongshan and Ni Ni are definitely pleasing to the eye.
This creative idea also has certain risks.
For example, "Tang Detective 3", this Spring Festival file Chen Sicheng wants to pull the entertainment to the full, and it is to solve the case, it is also an exotic funny bridge, and it is chasing drag racing, and it is also a Japanese movie star who loves to watch it by his parents...
The result is a lack of control as a whole, which makes the audience unable to digest it for a while.
In comparison, "Disappearing Her" is just right.
Not too bulky.
Another double-inverted Big Mac sandwich was given for the audience to eat and participate in the puzzle: I found the reversal prompt in X minutes and seconds, which respects my intelligence.
In addition to the reversal level is enough.
Chen Sicheng pays attention to emotions that must be strong.
The original version of "Manslaughter" is relatively light and slow, and it is more life-streaming.
The dark filters, expressionist shots and sound effects of "Manslaughter" in 2018 often have to be full of tricks in the climactic passages:
Open a scene, face slow motion, to Xiao Yang in the rain.
The tense atmosphere is set to the extreme.
In the police station, Chen Chong and Tan Zhuo roared at each other.
Like two lionesses desperate to protect their cubs.
The same goes for "Gone Her", where the red-and-green hotel room becomes a colosseum for a fake couple.
The scene is so dramatic and even a little distorted that Sir initially worried about playing off when watching the trailer.
But combined with the plot, this staged setting circle is back.
In addition, there is no shortage of suspense action elements: car chase, bullets, escape, hospital horror, veneer dance-style torture confrontation, and strive to make every scene thick and sufficient.
The reason why the background was chosen on a small island in Southeast Asia is because the main creator understands how to change the method to make the audience "cool" under the premise of massive restrictions on domestic films?
That is to do something that we dare not do or think about in an unknown and staged location with a similar appearance to us.
He would adjust the angle of blood flowing from the head of Wen Yongshan's wine bottle over and over again, not for nature, but for the sense of dissociation.
Only when the stage effect is in place, the backlog of "crazy criticism" emotions can be expanded:
So Wen Yongshan gritted her teeth and said to the scumbag, "I'm going to play you to death"
And the people at the bottom will collapse and shout, saying, "Why can you be born with such wealth?" ”
Strong emotions, in the current law of Internet communication, often represent effectiveness.
As long as it doesn't cause too strong resentment.
02
Want to love? Want money?
There is another trick to creating a blockbuster: topic smell.
In "Manslaughter", it is a conflict between the powerful and the civilian.
The powerful do whatever they want.
Finally, civilians fight back to the limit.
"Disappearing Her", "femme fatale", "scumbag" and "girlfriend", as soon as the three keywords are placed, you will know where its topic comes from.
Gender is the table, marriage bridges, Chen Sicheng presses the first domino of suspense, and the topic effect is overwhelming.
And the reversal of the story becomes a key button, which can win both the positive and negative sides of this gender table.
Before the release, the marketing of the film was still hovering around the content periphery, so that the traffic with tickets was stabilized first.
△ The hot searches in the week before the release are all related to stars
On the first day of the release of "Disappearing Her", the focus of content overshadowed the star effect, and the first battle of the content king of genre films began.
The first character card played by the movie: femme fatale, the effect is "eye-catching".
△ On the first day of release, this character took the lead in rushing to people's field of vision, and "Disappearing Her" also ushered in the first round of topic soaring
The fake Li Muzi played by Wen Yongshan is the thickest red color in the movie.
However, the male and female protagonists on the same front to resist the "bad woman fake wife" "annihilation of the mistress" routine can no longer be new.
The main creator deliberately attracts attention with the opposite surface values.
Open Wen Yongshan's bright red skirt, and underneath is the formal game between He Fei (played by Zhu Yilong) and Chen Mai (played by Ni Ni) at both ends of the gender.
The second character card: the scumbag phoenix man, the effect is "set fire".
When the true face of He Fei, played by Zhu Yilong, is revealed, it is conceivable that all anger will gather on him, thus triggering the film's primary topic: marriage anxiety.
△ On the second day of release, the three words "love brain" appeared on the hot search, which successfully drove the second wave of topics in the movie
Why not this phoenix man exposes the character flaws of extreme selfishness, scarcity and arrogance under the sanctimonious nature of the vested interests in marriage.
And this quickly became linked to reality, and the news of farmers and snakes and men killing wives was once again on the table.
No matter how many reasons you don't get married and want to be independent, there is no three-dimensional story of "he is greedy for money, I save my life, love is a scam".
This is the time to play the third card: the righteous girlfriend, the effect is "exit".
Commercial films cannot be killed or buried.
Throwing out the problem, can not only leave the audience with fear and anxiety, but also give a solution, in order to complete the closed loop of emotional catharsis.
"Disappearing Her" "slag" a Zhu Yilong, and then let Ni Ni as the core of the "revenge slag team" assembled, the girls help girls drama has also been written.
With a look and a gesture, Wen Yongshan also stood on the side of the "scumbag victim".
An ambiguous female drama can also make the audience think of wrongdoing.
This is probably the first time that a film led by Chen Sicheng has caged female audiences, and the proportion of women marked as "wanting to see" far exceeds that of his peers and his previous suspense movies.
△ Data source: Maoyan Professional Edition
The gesture was also quite friendly, and the audience asked Zhu Yilong's scumbag if he borrowed from Chen Sicheng.
You laugh, scold, for the sake of the box office, endure.
Watching "Gone Her" has become an important activity to test intimacy.
It is said that bringing girlfriends and boyfriends to watch the best movie, "the most suitable for Chinese couple babies".
Take your boyfriend to see it, you have to knock him up, deliberately "indifferent" and "suspicious" out of the theater, and then let your boyfriend "admit his mistake" and "express his position".
It's like another little game of flirting with couples.
△ Video number blogger: has been sent to the small brush. Girlfriend "disappeared" directly after watching "Disappearing Her"
In this "culling the love brain" operation, singles and talking can find their own high points in it.
Another layer of anxiety in the film can poke the audience's heart, closely related to money, the desire for class jump, and the roar of unfair fate.
Otherwise, why, in the previous history of all the characters, the one who wanted to love was an unknown place, but the one who asked for money happened in the exact Shanghai?
03
Small is big
Everyone who has made short videos knows that there are two elements in the form of making a popular Douyin in addition to content hotspots.
One is "fast".
That is, in the first 7 seconds, or even within 3 seconds, there must be an element that firmly catches your eye.
Manifested in the movie, it is used at the beginning to explain a series of missing wives with super high narrative efficiency.
Quick editing, streamlined lines, the movie presents an unfamiliar curvaceous female body lying on Zhu Yilong's side in the first 2 minutes.
Another element is the "jam point".
The card is the rhythm of the music, and the point is the emotional expression.
Therefore, the sound effect of "Disappearing Her" is extremely full, it jams the rhythm of every emotion, and makes the tension even more tense.
This is especially manifested in the scene where Wen Yongshan and Zhu Yilong confront, although it is a dialogue, we all feel a tango-like rhythmic point.
And these points are often spread out across the line and multi-faceted.
It includes small stories within stories.
△ A "deformed show" told by Ni Ni is a hot spot in the spread of short videos on the fourth day of release
Including the previous history of different characters, they have independent painting styles and their own sense of story.
Even the same character, compared to how wrong, he can be extremely greedy or remorseful.
The main creator strives to make every picture romantic and staged.
Finally, one of the sea turned around, and Zhang Bichen's "Cage" sounded.
"Why the One Who Loves Me Caged Me" can make the ending of the film a short video overnight.
And each of the above paragraphs is rich and straightforward.
When the movie itself becomes an extensive library of short video materials, there is no worry that a large number of viewers can randomly take a screenshot and post it to the circle of friends.
Concise, easy to understand, emotional, now a blockbuster movie, you have to take the sinking market into account.
The film itself can resonate with the short video, and the subsequent sense of curiosity must also follow, so the role of the exploratory "Easter egg" is also highlighted.
The explosion of "Into the Dust" last year was an accident.
After all, no one could have imagined that the directors of "Tell Them, I Went by White Crane" and "Home in a Place with Abundant Water and Grass" would make a big hit.
△ "Tell Them, I Went by White Crane" has a box office of 91,000, while "Home in a Place with Abundant Water and Grass" is 823,000
The creation of "Hidden in the Dust" is anti-traffic logic: amateur actors participate, dialect dialogue, Haiqing plunged into the countryside for nearly a year...
But the accident hit the emotional flashpoint of the public: reality and suffering.
What about "Gone Her"?
More like a precision-deployed blasting plan.
The film can become a sounding board for emotions, or it can be a library of short video clips, and the director has reserved enough pictures, plots and topics for short video bloggers to create and spread.
It is also true that domestic movies and other blockbusters have been too long.
Especially in the first half of the year, there was no retaliatory viewing that was expected to come with the unblocking, but fell into freezing for a while.
"Disappearing Her", whether it is empathy or scolding, has restored the audience's participation.
Perhaps the most prominent thing in this movie is the mutual aid of women and what everyone calls "fear of marriage".
In Sir's view, "Disappearing Her" can become a hit because it unleashes women's viewing needs: at this time, it has been ignored and obscured by domestic films.
In the past, female audiences may be interested in youth films and chick movies.
But now what?
Youth films are almost a minefield that fans can't avoid, and chick movies are no longer desirable for female audiences.
And what about domestic blockbusters over the years?
"Changjin Lake", "The Wandering Earth", "Manjiang Red".
Sir certainly doesn't mean that these films don't have female audiences.
In Sir's view, "Disappearing Her" and "Keep You Safe" and "Hello, Li Huanying" have similarities:
They are not so-called "feminism".
It's a topic that women are more concerned about today.
Their interests shifted from love to family affection, slut shaming and online violence, and wounded marriages.
If "male-oriented" blockbusters are more inclined to grand narratives:
Country, nation, sacrifice and dedication ...
Then the audience of these "female-oriented" films is actually not only women, because they emphasize personal feelings.
A person's most fundamental motivation may not be for collectivism.
It's simply for one person:
My mom, a girl who died and was stigmatized, or my best friend.
This kind of specific and private perspective is still scarce in domestic films, especially domestic blockbusters.
It was temporarily shelved during the period of high progress.
But after experiencing the epidemic and openness, the unknown and anxiety, our belief in grandeur is gradually weakening and shaking.
Everyone's mood still needs an outlet.
Everyone's focus also returned from the sea of stars to their own personal problems.
Finally, everyone found that in the face of great uncertainty, the only thing we can still grasp is ourselves.
Then hold it with all your heart.
With maximum force.
The picture of this article comes from the Internet
Editorial assistant: It's Tu Yile