Based on its huge strength and orderly and precise expansion, the contribution rate of the Great Wall to China's passenger car market is far greater than imagined.
For Wei Jianjun, maximizing the use of resources is the most basic respect for rapid development, and in recent years, the Great Wall has not implemented a large-scale new plant construction strategy outside Hebei Province except for the Baoding and Tianjin factories.
After 2018, the development of China's passenger car market has tightened, a large number of Chinese passenger car companies have fallen into difficulties, and many companies have blindly planned and built factories that have entered a semi-abandoned state.
In fact, these semi-abandoned factories are only in a semi-dormant state without orders, and the location of the factory and the infrastructure have very high standards, so these factories are turned into their own uses and become part of the productivity at a reasonable price and at the fastest speed, which is an important core of the great wall motor's power reserve.
After all, the Great Wall's factory capacity load rate has been high, basically full horsepower.
Last year, Great Wall acquired Cheetah's vehicle production base in Jingmen, and it took only 6 billion yuan to upgrade to obtain a first-line factory with a production capacity of 300,000 vehicles.
Recently, the news came out that Great Wall once again acquired Zotye's production base in Linyi, Shandong Province, which has a production capacity of 120,000 vehicles and engines and parts.
For Wei Jianjun, he is better at making use of the idle assets of other enterprises, one is to squeeze out the most value at the lowest price, and on the other hand, to ensure the rational use of effective resources.
Zotye Automobile has gone through its own glorious period, due to strategic errors lost the direction of development, the production base of heavy investment development has entered a state of extreme lack of orders along with the company's mistakes, and a large number of factories have been abandoned.
Small, it is the loss of Zotye assets, big said, serious violation of the principle of eliminating waste, a large number of factory equipment, land is abandoned, the need for new enterprises to take over, to deal with the "forced tail" of the factory, after all, after abandonment means that a large number of labor force can not be employed.
For Linyi, the mess left by Zotye deviates seriously from the planning given by it when it entered Linyi.
Whether it's taking over the mess of cheetahs or dealing with the mess of Zotye Linyi factory today, Wei Jianjun is not only fighting for favorable resources for himself, but also bringing better economic activity to the local area.
Generally speaking, the revitalization of a large factory can drive tens of thousands of people to employment, and at the same time can drive the operation of more than 100 small-scale industries, especially the vehicle manufacturing industry, which needs a large number of supporting industries to drive the industry, the landing of a car requires tens of thousands of parts and the operation of supporting services such as transportation, insurance, catering, and housing.
Therefore, for the local area, the collapse of a vehicle factory is a very big loss.
The Great Wall can have the attitude to integrate the Zotye Linyi factory, clean up a mess, the core of the root is enough, according to the plan, the Great Wall has an annual sales target of 2 million or even 3 million, according to the current Baoding, Chongqing, Tianjin production force, its production capacity can only be considered just enough.
According to the plan, Baoding and Tianjin mainly produce Haval SUVs, while the Chongqing plant mainly produces pickup truck models, and the Great Wall has more new energy supporting plans in the future, and Haval SUVs have more room for growth.
The landing of Linyi factory and Jingmen factory has shared the production pressure of the incremental market.
In the past three years, China's passenger car market has ushered in many reshuffles, once seemingly invincible enterprises have fallen one after another, the market has entered an era of big swallowing small, strong and weak, and now powerful first-line enterprises have begun to clean up the mess of fallen enterprises, and also doomed the elimination plan of domestic enterprises and entered the closing period.