Foreword: In the past, making money was to produce and sell more things, but today there is no shortage of good products, and there is no shortage of smart people who will sell products. To make money today, there must be a reverse thinking and benefit sharing model, this is the great wisdom, but also the most ideal way to make money!
First, the model of making money by buying and selling products in the past has passed!
In the past, in order to sell 10 yuan of things to 100 yuan, sellers can be described as painstaking, through marketing advertising to brainwash consumers, through exquisite packaging and demagogic words, and finally with brands and high prices to hollow out people's wallets. In the Internet information age, the past way of making money by information asymmetry (that is, I know you don't know) and channel monopoly (I have you not) will not work. A smartphone and the Internet give everyone the right to speak, to know and to choose. Today, the physical store business of those two-way vendors on the street is not good, because the price is transparent, and no one believes in how to market advertising, so the bosses scold the Internet e-commerce and scold Ma Yun.
Today is the digital age, for example, Musk sells Tesla, will not take out a penny for marketing, because he said: marketing advertising is a means to deceive people to buy things! Really good products speak for themselves, without being marketed!
It's not that the business is not good, but the way to make money in business has changed! When the times eliminate you who don't want to make progress, you won't even be given the chance to say goodbye! Think of the Kodak and Nokia mobile phones of that year, the first six months of the collapse were the world's most cattle enterprises!
Second, in the digital age, what is needed is reverse thinking and sharing mode
Internet platform to make money, what is needed is a free model, you see from WeChat to headlines to Baidu to Taobao are free! Have you used these hundreds of billions of dollars worth of large platforms to give Ma Huateng And Robin Li a penny? But how do internet platforms make money? It is to take free as the entrance, and then burn money to do large-scale, and finally make money through the industrial chain, free is the most profitable model. Ma Yun Ma Huateng became the richest man, not to sell production and sell more products, but to use the free model of the Internet platform to do large-scale, and then monopolize traffic to make money.
The way to make money in the digital era completely subverts the traditional business and Internet e-commerce model, because digital e-commerce is not selling products to earn consumers' money, but sending goods and paying wages to consumers, creating consumption and creating jobs, and then earning money produced by machines, which is reverse thinking and sharing mode, which is the digital e-commerce model!
1, reverse thinking, is to first assume success, and then create the conditions needed for success, and finally implement the implementation to achieve the goal. For example, digital e-commerce pays a monthly salary of 5,000 yuan to those who participate in the "Healthy China Action" (the National Health Action proposed by the State Council on July 15, 2019), and the job requirement is to send free goods worth 20,000 yuan per month to help 15x15 people around them to eat healthy diet (one meal, one meat, one vegetarian, one soup and one milk, to ensure that each person consumes one meat and 3--5 kinds of vegetables per day, and the diet is balanced with nutrition), through the benefit-driven healthy diet landing, and then customized production to earn the production profit of healthy diet, It is to reverse open up the industrial chain.
2, the sharing model: where does the 5,000 yuan salary come from? Not digital e-commerce, but created by consumers themselves! Consumers send free products to cultivate healthy diet consumption, and then customize the production of healthy diets to earn production profits. Diet is the most profitable product in the world, because the most profitable is not the most profitable, but the most frequent consumption, as long as consumers participate in the sharing of benefits, through the Internet sharing link to do large-scale, through digital technology to achieve fair distribution, can bring stable and sustained income. (For the analysis of specific operation processes and profit model data, see "Digital E-commerce Live Broadcast Room"
3, in 2019, China's total food consumption is 14 trillion, of which 5 trillion is the production cost, 9 trillion is profit, but before this 9 trillion was taken away by middlemen, today's digital e-commerce model, is to take this 9 trillion back to redistribute. Establish a community relationship chain to create consumption by paying wages and sending goods, and then cultivate continuous consumption through community operation (sharing healthy diet knowledge, sharing healthy diet profits); then crowdfund healthy diet consumption (pre-deposited one year's meal money) establish community shared kitchens and central kitchens (Huawei's full shareholding model), using intelligent stir-fry machines and machines to achieve large-scale production; then customize factory products to make free goods, and help farmers set up rural workshops and do professional farmers customize the production of organic vegetables, which is from "tongue to finger to field." "The money-making system of reverse thinking is an altruistic model and systematic construction, and it is zero cost, zero risk, and do not invest a penny!"
How many goods you can send away, you can help how many people eat healthy; how many people you can help eat healthy, how much money you can make, this is today's money-making model!
Third, make money in the future, earn the production profit of the machine instead of the product price difference.
People in this world are the most unreliable, because people are hot in the face of interests! And don't believe the rhetoric of marketing and advertising anymore, those who sell feelings and spirits all day long are actually trying to empty your wallet!
In the Internet age, there are too many smart people selling things, but today there is no shortage of smart people who sell things, but consumers who buy things; today's consumers do not want good products, but opportunities to make money.
The most important thing in the digital age is how much money can help consumers earn, not how much money they make! Send money and goods to consumers in exchange for healthy eating in your chain of community relationships, and then use smart stir-fry machines to produce healthy diets, earning machine production profits instead of product price differences. Just like Musk replaced people with smart machines, paying $11 billion in taxes in 2021, where does this money go? That's what everyone should care about! Intelligent machines replace people, and then everyone shares the wealth created by intelligent machines, which is the most ideal way to make money!