Editor's introduction: Marriage promotion seems to be a topic that everyone can't escape, and in the era of short videos, there are also many short videos of marriage promotion. Young people who don't like to be urged to marry but like to watch short videos of marriage urging? Starting from the definition of the current marriage short video, this article analyzes the specific situation of the marriage short video that is widely loved by young people. Let's take a look.
Nowadays, young people watch not only news broadcasts on time at seven o'clock every night, but also short videos of marriage promotion.
Young people who don't like to be urged to marry, but they like to watch others being urged to marry on the short video platform?
What is a marriage reminder short video?
According to our summary, it is divided into two major types, such as children appearing in the film and being urged to marry by parents.
"Wonton's father" and "Pippi in the countryside" have become the most concerned "single dogs", they are urged by millions of people to watch their parents every day, and they will also be ordered by fans to "Mandarin Duck Spectrum".
"Aunt Yuewen" has become the "most unscrupulous" "marriage promotion" mother on the whole network, in her short video, everyone who enters her house will be "paired" with her children.
The three major "marriage promotion" accounts on Douyin
Who's watching them get married?
"Sooner or later, people have to pass the hurdle of being urged to marry, and sometimes they are annoyed, come and see others being urged to marry, and dispel the irritable emotions." A fan said to Pineapple Finance that this is the fun of watching short videos of marriage promotion, and the comment area of popular marriage short videos is also very lively, and netizens will unite to help promote marriage.
"Oranges have petals (companions), you don't have" "Chopsticks need two to eat, why do you live alone" "Marriage is not good? Then how can someone tie the knot twice"... A series of passages have made "marriage urging" a new traffic password on the short video platform.
A number of industry insiders took the above three accounts as cases, and summarized the characteristics of such marriage promotion accounts:
There is a certain advantage of rising fans, but it is difficult to create a "blockbuster" and is destined to be "short-lived", because the monetization method is single and difficult.
Specifically, once the account owner "finds the object", or the "marriage content" is imitated and created in large quantities, it is easy to be "photographed" on the beach.
At this stage of change, we also have to face the problem that users who are attracted by the marriage content are not necessarily interested in the goods they bring, and it is easy to "mismatch between people and goods".
They also observed that these marriage collection accounts, in order to cope with the traffic password switching one after another, are trying to break through by building an account matrix and expanding the shooting content, artificially lengthening the life cycle.
1. "Wedding" 1,000,000 major issue
Zhang Yi, a heavy fan of short videos, accidentally brushed a short video of his parents urging marriage, and clicked into the topic below the video "Was Zhou Yuntun married today" and found that the number of views was nearly 800 million. This is a hot topic that recently appeared on the hot search of Douyin.
Why can marriage promotion become a traffic password, and even launch a "man who is urged to marry by millions of netizens"?
According to the summary of Kai Pineapple Finance, the account "Wonton It Daddy" takes the family route, mostly shot by the sister in the camera, parents and brothers appear on camera, and since October 2021, the "Parents Fancy Urging Children to Get Married" video has been updated, and the theme is generally divided into the following three categories.
The first type of classic marriage promotion content that can be called an account is the marriage promotion record of the art house.
"We have a single, single son who has no girlfriend until now." Dad filled in the lyrics with the tunes of songs such as "The Smurfs" and "Huluwa" and sang them on the piano, while Mom danced on the side.
The marriage scene of the "Art House"
Some netizens concluded, "This is the only blogger on the whole network with its own BGM" and "Collect seven marriage songs, parents can realize their wishes", and proposed that Zhou Dad launch the album of "Zhou Yuntun's Marriage Song".
The second category is the mutual hatred between children and parents who urge marriage, and the classic case is -
"The old Liu next door has been married twice, what good is it to get married?" "If you don't get married, can you get married twice?"
"Lin Chiling didn't get married until she was 45 years old." "Lin Chiling looks younger than you.
"You see I have nothing now, why should I let others suffer with me?"
"You're not nothing, you still have the face to go home."
The third category is "anti-marriage provocation" rhetoric and tactics.
The most typical is to teach the person who is urged to marry to be anti-guest, and loudly ask the mother " Can you hurry up and find me a blind date"
For another example, the younger sister plays the "Wedding March" on the piano, and the brother sings "Are you married, are you married, one person makes money and two people spend", in order to ridicule marriage.
Zhang Yi, who is sharp-eyed, found that in the comment area of the account "Wonton His Father", another account with a similar style, "Pippi in the Countryside "Pippi in the Countryside", often came to comment, and the number of likes often ranked first.
Pippi is also a marriage blogger who grasps the traffic password, and since February 2021, he has updated the series of videos on marriage promotion and blind dates, and the theme is mutual hatred.
For example, parents only take a pair of chopsticks to cook, Pippi asks "how to eat a chopstick", parents ask "then how do you live alone in the future?" Pippi then broke the chopsticks in two to eat.
For another example, Pippi's mother carried a lot of things home, saying "what is the use of having a girl, even a thing can't be carried", suggesting that she is looking for an object, Pippi fights back, "always pointing to what other people's objects do, you have your own objects, why don't you look for your objects." ”
Pippi is urged to marry a series of videos
The above-mentioned marriage hypnosis videos are all married content taken from the perspective of children, and the account "Yuewen Auntie", which only entered the scene in November 2021, is to shoot marriage promotion paragraphs such as "empty glove daughter-in-law/son-in-law" from the perspective of the mother, and clearly write "my girl's missing object" into the personal profile.
In the video of "Aunt Yuewen", there are often young men and young women of the right age who appear at the door of the house, and the "drama master mother" is called "daughter-in-law/son-in-law" when she opens her mouth, and then uses various "nonsensical" excuses to leave each other behind and forcibly match with her daughter. For example, washing the shoes of the guests and not letting the other party go, saying that the other party is sick and letting the other party take care of them.
The data shows that video content such as marriage urging, anti-marriage urging, and forcibly pulling red lines has made these accounts quickly catch fire.
Taking "Aunt Yuewen" as an example, according to Feigua data, the number of fans has exceeded 1.4 million in the two months since the update, the highest single-day increase of nearly 270,000 fans, and the average number of video likes is nearly 400,000.
Also in the past two months, "Pippi in the Countryside" has risen by more than 2 million fans, the average number of video likes is nearly 550,000, the number of fans of "Wonton TaPay" has increased by more than 3 million, and the average number of video likes is 830,000.