Beijing 2022 Winter Olympics officially kicked off, in this global attention of the "ice and snow covenant", the official sponsor of the Beijing Winter Olympics Tsingtao Beer 5 products together appeared, innovative high-quality "ice and snow experience", full of "Chinese flavor" element product packaging, so that international friends frequently stop, become a veritable "tongue diplomat".
Photo courtesy of Tsingtao Beer
Winter Olympic ice and snow cans "go viral"
5 green beers became the best models of the Winter Olympics
"This can of green beer is fashionable in design, like the 'special envoy' of the winter Olympic culture, and it is full of passion and strength!" The main media center of the Beijing Winter Olympics was crowded, and the 15 official Olympic sports on the Tsingtao Beer Winter Olympic Ice and Snow Tank jumped out, which made the keen reporters shine, "This set of Winter Olympic Ice and Snow Tanks is too commemorative, I really want to collect a set!" ”
In the beijing Winter Olympics main media center general store, Tsingtao Beer Winter Olympic ice and snow tanks, Hongyun Dangtou, August, whole wheat white beer, black beer and other 5 products debuted, occupying a whole side of the store container, the staff said that many international friends will choose Tsingtao Beer as a break between games or celebration wine. Among them, the green beer Winter Olympic ice and snow can skillfully integrate the 15 official sports of the Winter Olympics into the tank, which is unforgettable; the bottle body is dominated by festive Chinese red, and the traditional Chinese knot pattern is designed around the word "Fu", so that Hongyun is the most favored by this product full of "Chinese flavor" elements; the packaging has its own champion temperament, and august has become a "sought-after" in the Winter Olympics with gold medal quality; as two beers with different appearance and taste, The exquisite packaging of whole wheat white beer has made many international friends fall in love with it, and black beer has attracted many people to buy frequently with its unique taste, and almost everyone has a can.
Tsingtao Beer Products in the Main Media Center of the Beijing Winter Olympics Courtesy of Tsingtao Beer
Foreign friends prefer "Chinese flavor"
Green beer becomes the first choice of "celebration wine"
"This green beer red can product sells very well, and before a foreign friend took 11 boxes at once, we had to replenish it almost every day." The staff of the main media center of the Beijing Winter Olympics said that it shows the love and recognition of international consumers for Tsingtao Beer. As a world-renowned Chinese brand, Tsingtao Beer has long been an "old friend" of global consumers.
"Everywhere you go, you can see Tsingtao Beer, which is the spokesperson of chinese brands and is very proud." A reporter who has had many overseas interviews said that in his impression, he has seen Tsingtao beer in almost all the countries he has visited, and green beer has almost become the preferred celebration wine after the end of overseas interview missions.
It is understood that the grand event Qingdao Beer Winter Olympic Ice and Snow Tank, Hongyun Dangtou, August, White Beer, Black Beer and other products appeared in 13 venues of the Beijing Winter Olympics, whether it is the Wukesong Sports Center in Beijing, the Shougang Ski Jump, the National Alpine SkiIng Center and the National Bobsleigh Center in Yanqing, or the National Cross-Country Skiing Center, the National Ski Jumping Center and the National Biathlon Center in Zhangjiakou Division. There are Tsingtao Beer figures.
Pass on the power of Chinese brands
Gold quality is all around you
In December 2018, Tsingtao Beer officially became the official sponsor of the Beijing 2022 Winter Olympics. Following the official sponsor of the 2008 Beijing Olympic Games, Tsingtao Beer once again joined hands with the Winter Olympics to become the sponsor of the "Double Olympics" beer and the only official sponsor of the Beijing Winter Olympics in Shandong Province.
As a world-renowned Chinese brand, Tsingtao Beer is widely praised in more than 100 countries around the world, showing the charm of Chinese brands to the world. After becoming the sponsor of the Beijing 2022 Winter Olympics, Tsingtao Beer gave full play to the unique advantages of beer companies in terms of products, markets, brands and other aspects to help the Winter Olympics, and perfectly combined the passion of beer with the passion of sports. Relying on the world's first beer and beverage industry industrial Internet "lighthouse factory" to tailor the Winter Olympic ice and snow cans for the Beijing Winter Olympics; carry out the world's first ice beer festival activities; join hands with Yang Yang, the first gold medalist of the Chinese Winter Olympics, to slide out a huge "Snow Declaration" in Altay, the origin of human skiing; and create "Ice and Snow National Tide Gathering" in more than ten city landmarks across the country to popularize the knowledge of the Winter Olympics... Attract the general public to participate in ice and snow sports, lead Chinese brands to the Winter Olympic Arena, and help realize the vision of "pure ice and snow, passionate dating" of the Beijing Winter Olympics.
It is understood that the 5 Tsingtao beers unveiled at the Winter Olympics are sold in the market, and the gold medal quality of Tsingtao Beer is around every consumer. During the Winter Olympics, while enjoying the passion of ice and snow, you may wish to open a bottle of Tsingtao beer and share the passion and joy brought by ice and snow sports with The Olympic athletes.