Tsingtao Beer and "Ice and Snow Legends The Champion Is Coming" "Quality" Respect for the Winter Olympics

On December 15th, 50 days counting down to the opening ceremony of the Beijing Winter Olympic Games, Tsingtao Beer and the central video "Ice and Snow Legends Are Coming" to talk about ice and snow legends with many world champions of Ice and Snow Sports in China, connect the Olympic city of Qingdao, and feel the different Winter Olympic atmosphere of the coastal city.

When the live camera of "Ice and Snow Legends" came to the Olympic city of Qingdao, citizens and ice and snow sports enthusiasts were also conducting a special "Winter Olympic Experience Class", 15 Winter Olympic projects on the ice and snow tanks of Tsingtao Beer Winter Olympics were vividly displayed; the country's first ice and snow sports-themed Tsingtao Beer Bar amazed consumers; and the huge banner of "cheering for the Winter Olympics" was raised... As the official sponsor of the 2022 Beijing Winter Olympics, Tsingtao Beer has gathered the power of cheering for the Winter Olympics and igniting the "ice and snow passion" in people's hearts with high-quality Winter Olympics theme products, strong atmosphere of Winter Olympic theme scenes and theme activities of ice and snow culture.

"Double Olympic" sponsors cheer for the Winter Olympics

In the live broadcast room, a short video of Winter Olympic champion Yang Yang was played, and Tsingtao Beer joined hands to slide out a giant "Snow Declaration" in Altay, Xinjiang, the "birthplace of human skiing", to pay tribute to the Winter Olympics.

The Tsingtao Beer "Winter Olympic Ice and Snow Tank" in the hands of the guests in the live broadcast room attracted the attention of fans, and 15 winter Olympic ice and snow tanks were printed with 15 Winter Olympic games, taking consumers to watch the Winter Olympics in a can. For such a unique Winter Olympic promotion product, the world champions sighed: "Seeing the silhouette of the athletes on the wine can, it feels like seeing the comrades of the Winter Olympic delegation that year, and there is a kind of warmth of old friends reuniting." For the champions, the Winter Olympic ice and snow canisters have lit up their memories of ice and snow, and have become the "ice and snow old friend jars" for them to reminisce about the past and remember their former comrades-in-arms.

In the live broadcast program of "Ice and Snow Legends, the Champion Is Coming", the reporter also followed the traces of ice and snow to the Tsingtao Beer "Lighthouse Factory" with a century-old history. Zhang Pei, chief brewer of Qingdao Beer, said that the winter Olympic ice and snow tanks on the smart production line are rolling off the production line at a rate of 60,000 tanks per hour.

In 1903, when Qingdao Beer was built, the old factory, relying on modern intelligent equipment, the ancient inheritance and scientific and technological innovation are intertwined and blended here, and the cans of Winter Olympic ice and snow cans integrate the knowledge of ice and snow sports, becoming the carrier of ice and snow culture, which are sent to shelves throughout the country and presented to the tables of thousands of households.

Promote ice and snow culture to fuel the Winter Olympics

At the Qingdao MixC Ice Rink "Respect for the Winter Olympics, Cheer Together" Beijing Winter Olympics Countdown 50-Day Theme Activity Site, a huge refueling banner gathered the blessings of citizens attracted citizens and tourists to stop. "The word 'refueling' on this banner is based on the cheers of 2022 citizens, cheering for the 2022 Beijing Winter Olympics and for our own 2022," said a citizen who participated in the cheering call. Song Nan, a former national figure skating champion, was invited to the event site to popularize the knowledge of the series of Winter Olympics for the audience. With the Winter Olympic ice and snow can can can pattern displayed on the screen, with the "ice and snow catwalk" of 15 corresponding subjects, Song Nan introduced 15 Winter Olympic games in detail for the audience, helping everyone to prepare for the game 50 days in advance. An "ice friend" who came to the MixC skating city said: "I don't know that each ice sport has so many rules and specific gameplay, but this time Teacher Song Nan gave me an immersive 'master class'. ”

Less than five minutes away from the MixC Ice Rink, TSINGTAO1903 Tsingtao Beer Bar is the first ice and snow theme bar created by Tsingtao Beer, where you can not only drink a variety of fresh Tsingtao beer, but also feel the sports atmosphere of ice and snow. Ma Xiaoqing, a national sommelier of Tsingtao Beer, also came to the ice and snow theme bar to chat about the story of ice and snow sports while tasting wine with the ice and snow lovers on the spot. "The ice and snow project is not only a competition of technology, but also a display of art, and the same is true of winemaking, which is a product of brewing technology and art." Ma Xiaoqing said.