As the Beijing Winter Olympics entered the key countdown to 50 days, Tsingtao Beer, the official sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games, joined hands with CCTV to integrate media to jointly create a special program of "Ice and Snow Legends And the Champions Are Coming", which triggered heated online and offline attention, and a set of Tsingtao Beer printed with 15 Winter Olympic events such as figure skating, short track speed skating, and ski jumping became the focus of attention, showing the quality of domestic products behind the Winter Olympics
Tell the story of the Winter Olympics: The Champion Day Group ignites the passion of ice and snow
In the program "Ice and Snow Legends, the Champion Is Coming", a number of Olympic champions were invited to be guests in the live broadcast room to fully interpret the spirit of sportsmanship and tell the story of the Winter Olympics; and Tsingtao Beer Beijing Winter Olympics customized products that integrated the ice and snow elements of the Winter Olympics "ice and snow clothes" - green beer Winter Olympic ice and snow cans also appeared in the live broadcast room, and joined hands with Olympic champions to carry out "fun science".
This set of Winter Olympic ice and snow tanks is a "special product" created by Tsingtao Beer for the Beijing Winter Olympics by the craftsman spirit of 118 years only for brewing good beer, and the ingenuity and charm contained in it have deeply attracted the knowledgeable world champions. 15 Tsingtao Beer Winter Olympic Ice and Snow Tanks, 15 symbols symbolizing the culture of the Winter Olympics, accompanied by the "Champion Heavenly Group" and meticulous depiction, become vivid.
For such a unique Winter Olympic promotion product, the world champions invariably said: "Seeing the silhouette of the athletes on the wine can, it feels like seeing the comrades of the Winter Olympic delegation that year." Although everyone has different projects, they all have a heart to serve the country and win glory for the country. Today, everyone has retired from the front line, and the scene of the game seems to have been a long time ago. Seeing the silhouette on the ice and snow tank of the Winter Olympics today, there is a kind of warmth of old friends reuniting. For the athletes, the Winter Olympic ice and snow canisters have lit up their memories of ice and snow, and have become the "ice and snow old friend tank" for them to reminisce about the past and remember their former comrades-in-arms.
Visit the Winter Olympic factory: "Quality" Respect for the Winter Olympics shows the power of quality domestic products
The covenant with the Olympics on ice and snow carries people's growing enthusiasm for ice and snow sports, and also witnesses people's pursuit of olympic dreams. After drinking a sip of Tsingtao beer, the whole country and the Winter Olympic athletes "feel the same ice"; lift up a can of Winter Olympic ice and snow cans, and the whole people and the Olympics "share glory".
In the live broadcast program of "Ice and Snow Legends, the Champion Is Coming", the reporter also followed the traces of ice and snow to the Tsingtao Beer "Lighthouse Factory" with a century-old history. Zhang Pei, chief brewer of Qingdao Brewery, said that the winter Olympic ice and snow tanks on the smart production line are rolling off the production line at a rate of 60,000 tanks per hour.
In 1903, when Qingdao Beer was built, the old factory, relying on modern intelligent equipment, the ancient inheritance and scientific and technological innovation are intertwined and blended here, and the cans of Winter Olympic ice and snow cans integrate the knowledge of ice and snow sports, becoming the carrier of ice and snow culture, which are sent to shelves throughout the country and presented to the tables of thousands of households.
From joining hands with Winter Olympic champion Yang Yang in Xinjiang Altay, the "birthplace of human skiing", to skating out of the giant "Snow Declaration" to pay tribute to the Winter Olympics, to staging the special program of "Ice and Snow Legend The Champion Is Coming", the series of "ice and snow events" initiated by Tsingtao Beer are based on consumer emotions, returning to the humanistic core with a sense of truth and "quality" respect for the Winter Olympics, bringing more consumer favorability to the brand and showing the quality of domestic products behind the Winter Olympics.