Samsung Electronics launches the Galaxy S22 series, its flagship model of the year.
On the evening of February 9, Samsung Electronics officially launched the annual flagship Galaxy S22 series, in order to cover more users, Galaxy S22 has a total of three models, namely S22 Ultra, S22+ and S22. It is worth mentioning that the classic features such as the discontinued Samsung Galaxy Note series stylus have been inherited on the S22 Ultra, which can be seen as a "hybrid" of the S series and note series.
Samsung S22 Ultra
Samsung S series of three machines, Note series is integrated
The Samsung Galaxy S series is Samsung's most important flagship phone, especially after the discontinuation of the Note series, the Galaxy S series has borne more performance pressure. This time, the Samsung Galaxy S22 series has prepared three machines to cover more user needs and increase sales.
The core chips of the three mobile phones are the same, and the basic performance is generally the same, but the screen size, camera configuration, etc. make differences. From the appearance point of view, S22 and S22+ is a design language, the screen size is somewhat different, both screens and back glass are flat design, but the middle frame is still a little curved; S22 Ultra is another design style, the contour is square, using curved screen.
Samsung S22+
From the product positioning, S22 is still the main light and thin, the screen size is 6.1 inches, the weight is 167 grams, and its benchmark should be Apple iPhone 13. The S22+ is a 6.6-inch screen with a weight of 195 grams, compared to the iPhone 13 Pro.
S22 Ultra is somewhat special, with a three-dimensional dimension of 163.3x77.9x8.9mm, a weight of 227 grams, plus a 6.8-inch screen, and an S-Pen stylus, Samsung may hope that this product can pull more users of the original Note series.
Samsung said that the S22 Ultra pen supports more kinds of text, the delay is reduced from 9 milliseconds to 2.8 milliseconds, and it will use AI to predict the direction and path of the pen to help write recognition, which should be used more smoothly and smoothly.
All flagship phone images are the focus that must be emphasized. Samsung emphasized that the Galaxy S22 full range of products introduces a new and upgraded night mode, which can record high-definition video both day and night. The S22 Uitra, on the other hand, features Samsung's largest sensor ever built, and the camera captures more light to optimize video lighting and detail. In addition, the video auto-composition function allows the camera to accurately track the focus at all times, from one person to a maximum of ten people, and the subject can always be in the center of the picture.
In addition to launching the Galaxy S22 series, Samsung also launched the Tablet Galaxy Tab S8 series.
Samsung S22 series of new products will be launched worldwide from February 25. As for the price, the average entry-level Galaxy S22 phone starts at $799, while the S22+ starts at $999 and the S22 Ultra phone starts at $1199.
Samsung held first, but Apple was the winner
Samsung has been the global champion in mobile phone sales for many consecutive years. In the past 2021, Samsung mobile phone sales are still the world's first, but its annual performance is decent, especially in the fourth quarter, which was overtaken by Apple, resulting in a narrowing gap between its global shipments and Apple.
According to IDC's data, the top five manufacturers in mobile phone sales and shipments in 2021 are: Samsung, Apple, Xiaomi, OPPO, vivo. Among them, Samsung continued to maintain the first place with 272 million units of shipments and 20.1% market share; Apple ranked second with 235.7 million units of shipments and 17.4% market share.
Although in terms of sales, Samsung is still the first, but from the perspective of product structure, Samsung's product line is relatively rich, including Samsung's own production of S series and note series and folding screen mobile phones, but also includes outsourced production of A series products, Samsung high-end machine number is far less than Apple.
There are also South Korean media reports that Samsung's flagship S series in 2021 is not performing well, and the performance of Samsung's flagship S series in 2021 is relatively sluggish (about 20 million units), only half of previous years.
In addition, from the perspective of profits, Samsung is far from comparable to Apple, because the general average price of Apple's mobile phones is higher than 5,000 yuan.
However, Samsung is still the leading company in the Android camp, especially after Huawei withdrew from the market, Android's high-end market has changed from two to Samsung, coupled with Samsung's own vertical integration advantages in the industrial chain, Samsung's strength is still ahead.