With the gradual disappearance of the Spring Festival, major car companies have also successively posted last month's report cards. Judging from the sales volume of car companies that have been disclosed, Dongfeng Honda, BYD and GAC Toyota have achieved substantial year-on-year growth, as one of the representative car companies of Japanese car brands in the Chinese market, what is the performance of Dongfeng Nissan in January 2022?
From the public sales data, it can be seen that in the first month of the year of 2022, Dongfeng Nissan, including the Japanese product brand, Venucia and Infiniti, sold 111333 units in January, of which the monthly sales of the Japanese product brand were 100018 units, down 13.7% year-on-year. Although Dongfeng Nissan's Japanese product brand has seen a year-on-year decline, its market performance is still much higher than that of Venucia and Infiniti.
In terms of cars, the two main sales forces of the Japanese product brand are Xuanyi and Tianlai. In particular, Xuanyi Group, in the past 2021, with the cumulative sales of 493868 units, has ascended to the throne of the annual sales of cars. In the first month of the year of 2022, the popularity of Xuanyi combination is still high, with single-month sales reaching 49982 units, whether it can be ranked first in the single-month sales list of the car field in January depends on the sales of Hongguang MINI EV.
The market positioning is the natural sound of the mid-level sedan, and the cumulative sales volume in 2021 is second only to camry and Accord, ranking third in the annual sales volume of the mid-level sedan sales list. In the first month of the year of 2022, the monthly sales of Tianlai exceeded 10,000 units, reaching 18,739 units, an increase of 19.1% year-on-year, it can be said that the start of the Year of the Tiger was still very good, but there was no hope in terms of competing for the single-month sales of intermediate cars in January, after all, camry's monthly sales exceeded 28,000 units.
In the field of cars, Nissan has Xuanyi and Tianlai in the support, and Nissan in the SUV field also has two major sales forces: Qashqa and X-Trail. In contrast, in the past 2021, the market performance of Qashqai is definitely the top pillar in the sales of Dongfeng Nissan SUVs, with a cumulative sales volume of 156,890 units throughout the year, and the market influence is basically between the CR-V, Haoying and Veranda competitors. In January this year, Qashqai sold 20,486 units per month, an increase of 25.4% year-on-year.
You know, last month's total monthly sales of Dongfeng Nissan SUVs were 34,170 units, and Qashqai gained 20,486 units, which is enough to show how high the status of Qashqai within Dongfeng Nissan is. As the sales hero of Dongfeng Nissan SUV, the market performance of X-Trail is still difficult to improve, which is why Dongfeng Nissan did not show the sales of X-Trail, and the reason for the weak sales of X-Trail is that after last year's replacement, the car was equipped with a three-cylinder engine.
After the baptism of the car market in the second half of 2021, whether Nissan X-Trail can return to the track of suvs in 2022 depends on the market performance of the four-cylinder engine X-Gun Glory. The sales of new and old models can make Xuanyi combine the auto market, the same market strategy, but whether it can make Nissan X-Trail rejuvenated, in the competition of the car market, back to the ranks of the Japanese SUV "Three Musketeers", but also full of expectations.
Express brother comments: changes in the market and consumer environment, urging major car companies to adjust the market strategy, although Xuanyi in the A-class car segment exceeded the Civic, Corolla and Langyi, etc., but in the SUV field, Qijun, Jinke and other models of weak sales, but also let the influence of Dongfeng Nissan SUV decline, coupled with the improvement of new energy vehicles is not obvious, so the market dispute in 2022, for Dongfeng Nissan is also a big pressure, you say?
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