45 ice and snow sports venues in Jiangsu Province ushered in the Year of the Tiger "opening red - borrowing the Olympic "winter" wind Ice and snow economy "dancing miracle"

The Winter Olympics meet the Lunar New Year, the white snow meets the passion, and the enthusiasm for the Winter Olympics set off in various parts of our province is getting higher and higher. It is understood that 45 ice and snow sports venues have been built in 13 districted cities in our province. Although it is not an ice and snow economic region in the traditional sense, with the help of the Winter Olympics, the atmosphere of ice and snow sports in Jiangsu has become more and more intense, the ice and snow market is hot, and the construction and development of ice and snow venues have also embarked on the fast track. The reporter visited a number of ice and snow venues to understand their vigorous development by riding the "east wind" of the Winter Olympics.

Super popularity, ice and snow experience into the New Year "top stream"

"When will I be able to enter?" We've all been waiting for a while! "On the afternoon of February 9, at the front desk of the Ice Sports Club of nanjing Olympic Sports Center, two or three young people were anxiously inquiring about the entry time, and could not wait to unlock the first ice and snow experience." Sorry, we will call the number in turn according to the flow of people in the ice rink, please be patient. "Front desk staff responded.

The enthusiasm for ice and snow sports makes people feel the "cold" in the ice rink. "After the winter vacation, the number of customers we receive every day continues to rise, and the passenger flow reached a peak on the second day of the Chinese New Year, averaging 600 to 800 passengers per day, doubling year-on-year." Yuan Jun, head of the ice sports club of the Nanjing Olympic Sports Center, told reporters that the club opened in 2005 and has the largest indoor skating rink of 1800 square meters in Nanjing. "Most of the consumers are 'little whites' who are in contact with skating for the first time, and they are influenced by the Winter Olympics to experience ice and snow sports."

Looking at the whole province, "dancing ice and snow" has become the most fashionable "opening way" in the New Year of the Tiger.

"During the Spring Festival holiday, the enthusiasm of citizens to participate in ice and snow sports was high, and compared with before the epidemic, the reception volume of our ski resort increased by more than 30%." Huai'an Ancient Canal Ski Resort is located in Matou Town, Huaiyin District, operator Donghai County Ying'ao Tourism Development Co., Ltd. head of Zhao Shihe introduced, the vast majority of tourists from the city, the province, but the number of tourists received significantly increased, this year's New Year's Day holiday ski reception volume compared with last year's increase of about double.

Yancheng Funing Jinsha Lake Ice and Snow Field, Xuzhou Dugongshan Ski Area, Huai'an Xuyi Tieshan Temple Ski Resort... Under the impetus of the strategy of "expanding from the south to the west and expanding to the east" of ice and snow sports, our province has built a total of 45 ice and snow sports venues in recent years by combining natural endowments and human resources. According to local conditions, all localities have used outdoor resources to build ski resorts, ice skating halls and indoor ski resorts, providing more choices for the people to participate in ice and snow sports.

Cheng Guoxing, principal of the Huai'an Ancient Canal Ski School, told reporters that skiing itself is more entertaining and exciting, and has a natural attraction for many young people. "During the Spring Festival holiday, experiencing ice and snow sports with my family has become the first choice for many people to travel." Zhao Shihe believes that there are relatively few tourism resources in winter, and skiing and hot springs are more popular. Skiing is an attractive sport with considerable "stickiness", with a skier turnover rate of about 40% at the Huai'an Ancient Canal Ski Resort.

Affordable prices are also an important factor in the rapid growth of the number of tourists on the ski slopes. "The price of our ski resort is relatively close to the people, more than 100 yuan for two hours. Of course, this price is floating, in order to prevent too many tourists from affecting the tourist experience, and even causing safety hazards, we will use the price mechanism to control the number of people. Zhao Shihe said.

Recently, the Provincial Sports Bureau issued sports consumption coupons, and some areas in the province even issued free ski experience vouchers, which helped ignite the enthusiasm of citizens to participate in ice and snow sports.

"Fancy" operation, opening up more "ice and snow magic"

As the ice and snow industry enters the fast lane, the participation and training demand for ice and snow sports is strong, and the degree of marketization of the construction and operation of ice and snow venues in our province has also been further improved, and everyone has cleverly made "fresh tricks" to enrich the ice and snow industry.

All-weather, no time difference, the annual constant temperature of minus 6 degrees Celsius, as a rare indoor real snow field in Jiangsu Province and even East China, Wuxi Sunac Snow World Spring Festival holiday continues to open, attracting many Jiangnan citizens to spend the festival on the snow. Featuring the main features, Sunac Snow World has ushered in many family parent-child tours. With a 10,000-square-meter snow and ski area, a 138-meter-long primary pistes and a maximum drop of 13 meters, visitors can passionately experience "the wind and lightning in the snow". There is also a ski area specially designed for children, so that the whole family can experience the charm of ice and snow together.

"The maximum daily capacity of the snow field can reach 4,000 people, and the maximum capacity of the instantaneous reception is 800 people." Zhu Weidi, head of the world marketing department of Wuxi Sunac Snow, told reporters that the snow field takes "Nordic Christmas" as the theme to create a peculiar "ice and snow kingdom" for tourists. Special courses are set up for different groups, such as youth ski camps, research and study, youth competitive teams, quality education system courses, national vocational training, pre-competition training and other businesses, so far more than 100,000 trainees have been trained, and there are 80 ski instructors. Around the New Year, the snow resort also launched a series of activities to benefit the people, youth skiing activities, etc., so that tourists can better play snow and enjoy the snow.

Since China's successful bid to host the Winter Olympics, the beautiful vision of "bringing 300 million people to participate in ice and snow sports" has been continuously mentioned. Today, that goal has been achieved. The market heat of the Nanjing Olympic Sports Center Ice Club in recent years is a vivid microcosm of this background.

"The club receives about 100,000 visitors a year." Yuan Jun said that since 2018, the number of individual customers has increased by about 30% per year. On weekends, the ice rink has an average of about 400 passengers. The club also provides professional training in ice hockey, figure skating and basic skating, which is welcomed by many citizens and currently has more than 1,000 members. In recent years, the ice rink has not only cooperated with surrounding primary and secondary schools to provide students with ice and snow sports classes, but also hosted competitions such as the Nanjing Youth Ice Hockey League.

Looking to the future, the major venues of the Beijing Winter Olympics have a "post-Olympic era" plan. Many ice and snow venues in our province also set up a "four seasons switching" mode. In the summer, Xuzhou Dajingshan Ski Resort will be "transformed" into a rafting point, and the Huai'an Ancient Canal Ski Resort can become a "water world", using the height difference to build water slides, high water slides and other recreational facilities.

Light up the dream, the "ice and snow economy" can be expected in the future

In addition to hardware equipment, ice and snow venues should also carry out "software upgrades", and "ski instructors" are an important role. They are the training instructors of the ski resort, and they are also the "lifeguards" on the snow, always ensuring the safety of tourists and preventing accidents.

There are more than 10 ski instructors at the Huai'an Ancient Canal Ski Resort, providing services such as ski guidance, ensuring operational safety, and auxiliary wearables. Wuxi Sunac Snow World staff told reporters that skiing is suitable for runners with no skiing experience, so it has become the most popular sport in ski resorts. Careful and professional guidance to escort the entry "Xiaobai".

Of course, there is still a lot of work that can be done to get more people involved in ice and snow sports. Zhao Shihe believes that ice and snow sports cannot complete the transformation from niche sports to mass sports, which are inseparable from the two aspects of infrastructure and talent construction. The construction cost of infrastructure is high, the return cycle is long, it is recommended to introduce policies to better guide the construction of private capital into facilities; in the cultivation of talents, Jiangsu ice and snow coaches are mainly imported from the north, and it is recommended that Jiangsu cultivate more professional ski instructors to guide the masses to better participate in skiing.

"Together to the future", this winter also lights up the children's "ice and snow Winter Olympic dream". Under the leadership of the Winter Olympics, the number of parents who bring their children to major venues to learn ice skating and skiing has increased significantly. Xuzhou Olympic Ice Sports Center has a standard venue of 1800 square meters, attracting many local parents and children. The center also employs retired athletes from Heilongjiang as coaches to provide professional training services. Currently, about 60 students study figure skating, in addition to some students learning ice hockey. Wang Dong, head of the Xuzhou Olympic Sports Ice Sports Center, said that ice training is particularly popular with children, and more than 70% of the people who come to learn are 3-9 years old.

Yu Qian, an athlete from Heilongjiang, is a figure skating coach here. Before winter break, she had about 20 regular trainees. From the beginning of the winter vacation to the Spring Festival, there are many children who come to learn to skate. "After the holidays, driven by the heat of the Winter Olympics, many interested children even come every day."

"Figure skating exercises balance, beauty and coordination, and you can start learning at the age of 4, and my youngest student is only 3 and a half years old." Yu Qian and her colleagues have fixed training materials, each lesson from shallow to deep, if the child is interested, you can choose the exam, or even take the professional route. Jiang Yingmo, 6 years old this year, is her "elder" level student, who has been learning figure skating since she was 3 and a half years old, and she is already a well-known "star" here, and she has also won awards in competitions.

More and more ice and snow venues, more energetic and rich experiences, and increasingly upgraded supporting services... More and more Jiangsu people have realized their "ice and snow dreams" at their doorstep. (Reporters Yao Yiyi, Han Zongfeng, Shen Jiaxuan, Gu Xingxin)

Source: China Jiangsu Net