Who is the king of gold absorption? Forbes announced the top 10 athletes in terms of income in 2024, and 3 NBA players are on the list

There is no 24th in the rivers and lakes

2024-05-17 11:07Posted in Henan Sports Creators

Recently, Forbes announced the 10 highest-paid athletes in 2024, and the annual income of these 10 people has exceeded 100 million US dollars, among which Ronaldo ranks first with an income of 260 million US dollars. Even though the NBA has become one of the most successful commercial leagues in the world, there are still only 3 players on this list, and well-known stars such as Durant, Harden, and Wei Shao have not been on the list.

3. Stephen Curry (102 million)

Ranking: Ninth

As the face of the league's past, Curry has become the NBA's hottest star in the world since his rise in 2014. Later, Curry got history-making big contracts one after another, and his annual salary this season was as high as 51.92 million, and he was also the only 50 million Mr. in the league this year. Although Curry's competitive state has declined compared to his peak, he is still the face and soul of the Warriors, and many fans value Curry the most, whether they watch the game or buy tickets directly to the scene.

Driven by Curry, the market value of the Warriors has soared over the years, and now they have become the most valuable team in the NBA on paper, and basically every season Curry's peripheral sales can rank among the top in the league, it can be said that even if he is 36 years old now, he is still the cash cow of the Warriors.

Now it seems that Under Armour was also discerning, they not only signed Curry for only 4 million, but also did not hesitate after he became the face of the league, first renewed the contract at a price of 215 million for 9 years, and then in 2022, they signed a lifetime contract with Curry in advance, and the specific amount is probably more than $1 billion, and now Curry is not just their spokesperson, he will also serve as the president of the Curry brand, it can be said that he will no longer "work" for Under ArmourInstead, he "worked" for himself.

Now Curry has to play in the league for at least two seasons, and his annual income is likely to be higher and higher year by year in the future, considering his historical status, coupled with his influence, he can even have the opportunity to hold a retirement tour in the retirement season.

2. Brother Alphabet (110 million)

Ranking: Fifth

When Brother Alphabet participated in the draft, it is estimated that no one would have imagined that he could earn so much money, since he entered the league in the third season, he has slowly had a tendency to become a star, and under Kidd's hands, he was a complete explosion and soon became a first-line superstar in the league. And Brother Alphabet's style of play is quite violent, which also makes him attract a lot of fans, especially abroad, and it didn't take long for his influence to surpass veteran superstars such as Harden, Wei Shao, and Durant.

This season, his annual salary of 45.6 million ranks seventh in the league, and last year he also reached an early contract extension with the Bucks, and his next contract will come to 3 years and 186 million. And how popular Brother Alphabet is, it can be seen from his All-Star voting in the past few years, this season he beat James to win the All-Star vote for the first time in his career, although he does not have many fans in China, but he still has a very big influence in the world.

As a representative player of the Mesozoic Generation, Brother Alphabet is now 29 years old, and he will still occupy the position of the face of the league for a long time in the future, although stars such as Jokic and Embiid are also very strong, but their popularity is much worse than Brother Alphabet. And it can be seen from the sneaker contracts of these three that only Brother Alphabet can have his own signed shoes, and according to the data, the sales should be quite good.

However, because Nike signed Brother Alphabet when he had not yet fully risen, his contract at that time was "only" 9 years and 90 million, if it were now, Brother Alphabet's treatment would be at least at the same level as Durant, and it might be a matter of time before he got a lifetime contract in the future. Although he is not yet 30 years old, he is to the Bucks what Curry is to the Warriors, and considering that Milwaukee's ball market is far less than that of San Francisco, it is even more unlikely that the Bucks will let go of the cash cow of Brother Alphabet.

1. LeBron James (128.2 million)

Ranking: No. 4

As the player with the highest commercial value in the NBA, James is basically the most profitable in the league every year, although his player contract rarely ranks first in the league, but his ability to attract money off the court is enough to rank among the top in the entire sports world. Since Jordan and Kobe, James's influence in the world can be called the only one among NBA players, coupled with the influence of the advent of the self-media era, basically as long as you watch basketball, there is no one who doesn't know him.

James' business acumen can be seen when he was 18 years old, when he had not yet entered the league, Reebok directly took out a check for 10 million and told him not to contact other sneaker brands again, and even James's mother was tempted at the time, but he still refused. Later, Adidas wanted to sign James to a 10-year, $100 million contract, but unfortunately they finally regretted it, which also caused them to miss out on a superstar who could change the trajectory of their brand.

James, who didn't play in the last NBA game, signed a 7-year 93 million contract with Nike, which is also the largest rookie shoe endorsement contract in NBA history, and now it seems that Nike is making a lot of money, so as early as a few years ago, James became the first player to get a lifetime star contract, and the amount is likely to exceed $1 billion. James' current signature shoes have all been out in the 21st generation, and there are many other branches, so it is likely that the income from selling sneakers alone is more than his NBA contract.

In addition to Nike, James, as a player with his own traffic, has cooperated with many international first-line brands, such as LV, McDonald's, Samsung and other leading companies from various fields. And James has his own company off the court, and he is also very good at investing, so it can be said that even if he doesn't play now, these incomes alone are enough for him and his children to squander at will.

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