Digital snowflakes are also warm, telling the story of the Winter Olympics in "Another Universe."

On the evening of February 4, the opening ceremony of the XXIV Winter Olympic Games was held at the Beijing National Stadium. The 3-ton Ice Ring appeared on stage. China Youth Daily, China Youth Network reporter Li Junhui / photo

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At the opening ceremony of the Beijing Winter Olympics held on February 4, the snowflake elements that ran through the audience brought a visual feast to the audience. Inside the venue, the 91 "small snowflakes" symbolizing the delegations of various countries and regions gathered into a "big snowflake" representing all mankind to "go to the future together"; outside the venue, every audience member could receive a unique "digital snowflake" through the central video mini program, and followed their own snowflakes into their own way of participating in the opening ceremony of the 2022 Beijing Winter Olympics, causing a carnival of "small screens". As early as before the opening ceremony of the Winter Olympics, director Zhang Yimou revealed that the biggest foreshadowing of the opening ceremony was "the story of a snowflake". In fact, the story of snowflakes takes place in parallel in "two universes".

Zheng Jianwei, director of the Multiverse Immersion Center of Zhejiang Tsinghua Yangtze River Delta Research Institute, told reporters that as early as the end of 2020, Zhejiang Tsinghua Yangtze River Delta Research Institute put forward the idea of "digital snowflakes". On September 3, 2021, the Olympic Preparation Office of the Chinese Olympic Committee and the Yangtze River Delta Research Institute of Tsinghua University in Zhejiang province formally signed a strategic agreement to create a multi-immersion platform for the Winter Olympics, accurately recording and counting "300 million people participating in ice and snow sports" with blockchain technology, with Zheng Jianwei as the chief designer of the multiverse immersion platform for the Winter Olympics.

Zheng Jianwei said that through scientific and technological means, the Tsinghua Changsanyuan Multiverse Immersion Center has realized that everyone has their own digital snowflake, but how to personify the snowflake and give each snowflake a unique personality and soul is still a challenge for the team and an urgent problem to be solved. In this context, on September 28, 2021, jointly sponsored by China Youth Daily and Zhejiang Tsinghua Yangtze River Delta Research Institute, undertaken by Tsinghua Changsan Academy Multiverse Immersion Center, and co-organized by Beijing Second Foreign Chinese College, Beijing Ecological Culture Association and Beijing Shiyuan Investment and Development Co., Ltd., the "Every Snowflake is Warm" cultural and creative collection was officially launched, and the content of the cultural and creative collection includes the theme manuscript of "Snowflake", hand-drawn, short video, vector graphic design, data visualization, Ai interactive programming and other 6 forms of creative works, but also hope to use this activity to let more young people participate in ice and snow sports, to help the Winter Olympics.

"Every snowflake is different and has its own personality." Zheng Jianwei said, "An important way to attract more audiences to participate in the Winter Olympics is to give the audience an identity. He believes that it is a very appropriate choice to help the Olympic Games as a "snowflake", "because in various cultures, snowflakes represent positive and beautiful meanings such as beauty and purity." ”

The person in charge of China Youth Daily said that China Youth Daily, together with Zhejiang Tsinghua Yangtze River Delta Research Institute, co-sponsored the "Every Snowflake is Warm" cultural and creative collection, not only hoping that everyone can create a digital snowflake, write stories, memories, emotions about snowflakes, and let more young people participate in creative innovation in a diversified immersion way, but also hope that in this way, let more people participate in ice and snow sports and help the Winter Olympics; hope that more people can pay attention to ecological civilization and pass on "peace, development, fairness, justice, democracy, freedom" A common value of all mankind.

At the launching ceremony of the "Every Snowflake Is Warm" cultural and creative collection, Shen Xue, Olympic champion and chairman of the Chinese Figure Skating Association, told her about her indissoluble relationship with "snowflakes" and her career has always been accompanied by ice and snow. At the event site, 8 international students also told their stories about themselves and snowflakes. Born on a snowy day, South Korean student Park Zhao-hyun believes that if it snows on her birthday, it will bring a year of luck; Vietnamese student Duan Zhongzhong saw snow for the first time after coming to Beijing, and building snowmen and having snowball fights is his most beautiful memory in China.

Gong Linmeng, executive deputy director of the Propaganda Department of the Party Committee of the Beijing Second Chinese College, said that in the process of communicating with international students, she truly felt that world civilization is a big garden, and every civilization blooms in this garden. In the preparation process for the Winter Olympics, Chinese students and students from Beijing Second Chinese College have actively participated in volunteer service, hoping that through the Winter Olympics, the world will know more about China and Chinese culture.

Beijing Shiyuan Park also has a warm story about snowflakes. Lai Huiwu, executive deputy general manager of Beijing World Garden Investment and Development Co., Ltd., said that the World Garden Park International Pavilion has 94 snowflakes as the roof, and the entire International Pavilion is a warm place wrapped in snowflakes.

On October 25, 2021, warm snowflakes flew into the "Warm BaoBao Together to the Future" China Youth Daily Book Fragrance Culture Month "Qing· Cultural Creation" celebration site. When the snowflakes flew on the wide screen, Yan Tianshu, deputy director of the Strategic Development Center of China Youth Network and a fusion technology engineer, stepped onto the stage and reached out his right hand to touch a crystal snowflake on the screen, and the snowflake suddenly turned into a modern poem: "Thick clouds condensed in mid-air / Snow is brewing I am looking up / The west wind hugs again and again / It seems to be enthusiastic In fact, it is cold and arrogant." "Flying snowflakes are exactly the excellent works received in the launch stage of the "Every Snowflake Is Warm" collection.

As the 30-day countdown to the Winter Olympics, the "Every Snowflake Is Warm" call has collected many surprising submissions. What impressed Zheng jianwei the most was a design work that combined a face and snowflakes, which he believes "not only inherits traditional Chinese culture, but also plays a very good role in realizing the personification of snowflakes."

Li Rui, the designer of "Face Snowflake" and deputy director of the Environmental Design Department of Southwest Forestry University, told reporters that the reason why he chose this element of Facebook is because Peking Opera is the national essence of China, and this Winter Olympics will be held in China. In addition, behind each face there is a story, there is an IP, peking opera face itself has different personality characteristics, so it can give snowflakes personality characteristics.

Li Rui said that Facebook snowflakes are only one of the presentation elements, and there are many elements that can be selected, such as people who like cute blind boxes can also choose cute pet styles. After selecting and combining all the attributes, you will get an exclusive snowflake that is different from others.

"Everyone can find their own snowflakes based on their gender, height, weight, personality traits, preferences, etc." Li Rui said, "Snowflakes are our digital identity to enter the Winter Olympics, so it should have the unique personification characteristics of each person." When a snowflake connects a person's hobbies, emotions, feelings, and the characteristics of this person in the process of making, then the snowflake and the person who owns it will have an emotional connection, which will make people feel warm. And when we print our own snowflakes on winter Olympic souvenirs or other items, this snowflake also has our memories of the Winter Olympics. ”

Many essay works also made Zheng Jianwei particularly moved. Wang Jiqiong, a rural teacher in Guizhou, told a real story of his own in his essay work "Daddy's Snowflake Quilt": When he was about three years old, his father passed away. It was snowing heavily during the New Year, and grandma took him to visit his father, who said that when he was alive, he liked to cover white quilts the most, but he didn't have money to buy them, and now he can cover snowflake quilts several times a year when he dies. When he grew up, every year it snowed, he thought that his father finally covered the white snowflake quilt, and every year he looked forward to the snow, hoping that his father could cover the snowflake quilt he liked.

Wang Jiqiong told reporters that the deepest emotions in his memory are related to snowflakes. "At that time, the snow was very heavy, and Grandma liked to use the snow water to cook for me. Grandma used to be a lady and a scholar, she said that the ancients used snow to cook tea, and she is now cooking rice with snow. ”

Ji Yu, a participant in the event and a master's student at the School of Architecture of Tsinghua University, believes that the warmth of snowflakes comes from specific people in specific scenes and from the warmth of collectivism. "Snowflakes are a very small unit, but together they make up a very beautiful snow landscape. Although the Winter Olympics is an event, every one of us involved, every designer, organizer, athlete, including every spectator, is an element of it. Only by uniting and working together can we make this event a success. Monsoon said.

"There is no identity without emotion, no identity without soul." Zheng Jianwei said, "The touching words in the essay inject emotion and soul into the digital snowflakes. ”

On February 4, 2022, warm "digital snowflakes" finally drifted into the opening ceremony of the Beijing Winter Olympics. The audience can receive their own "Digital Snowflake" identity in the CCTV Mini Program, watch the live broadcast of the opening ceremony of the 2022 Beijing Winter Olympics on the "Digital Snowflake" interactive page, click the "Digital Snowflake" interactive page "Float into My Winter Olympic Opening Ceremony" button after the live broadcast, and can also treasure this special video of their own "participation" in the Winter Olympics.

Zheng Jianwei said that the cultural creativity of "every snowflake is warm" laid the foundation for the "digital snowflake" to appear at the opening ceremony of the Beijing Winter Olympics in "another universe". The "Face Snowflakes" artwork produced in the solicitation was one of the important forms of digital snowflakes at the opening ceremony of the Winter Olympics. In "Another Universe", the opening ceremony of the Winter Olympics achieved the carrying capacity of more than 600 million digital snowflakes. Digital snowflakes are not a product of the ephemeral moment at the Winter Olympics, but will continue into the "post-Winter Olympic ice and snow sports era". The platform has prepared 8.1 billion digital snowflakes, so that everyone in the world can have a digital snowflake identity. With digital snowflake identity, after the Winter Olympics, people can still participate in ice and snow sports in the virtual world. The "Every Snowflake Is Warm" cultural and creative collection jointly sponsored by China Youth Daily and Zhejiang Tsinghua Yangtze River Delta Research Institute has played a central role in enabling more people to participate in ice and snow sports.

Zhang Yimou said, "No snowflake in the world is the same as another snowflake. Snowflakes from all over the world come together to become a snowflake common to all mankind, which is the core of the opening ceremony of the Winter Olympic Games and the aesthetic embodiment of the Olympic spirit. ”

Every snowflake is warm, so that everyone can find a warm and unique memory from their own snowflakes, which is the original intention of the "every snowflake is warm" cultural creative collection, and it is also a poetic expression of enthusiasm for the Winter Olympics.

"A warm snowflake connects us and faces the future. Transmitting warmth through a snowflake, bringing people together and doing one thing with one heart and one mind is an important way to achieve 'together'. Zheng Jianwei said.

China Youth Daily, China Youth Network reporter Xia Jin Source: China Youth Daily

Source: China Youth Daily