There are always people who say that the current "new year's taste" is getting weaker and weaker. The city bans fireworks and firecrackers, and the markets for buying New Year goods under the epidemic are also a little less lively, but has the taste of the New Year really faded? No, the people's emotional needs for the "New Year" are still there, and the happiness of the New Year is still the same. The taste of the new year has not changed, but the people and the way of the new year have changed. In this two-way rush in the name of "New Year's Taste", we saw many outstanding players, Wang Laoji's "Hundred Family Name Can" awakened cultural identity, Yili's "Hundred Family Gathering laughter" interpreted brand care with small views and big views, and the national brand Haitian interpreted the correct way to open the "Chinese Year" in the context of the whole new era with the "Haitian New Year Festival".
The taste of the real year is the right taste, and Haitian is moving with "taste"
The sense of ceremony of the New Year must be indispensable to the pursuit of "taste". When the "sugar orange" rushed to the hot search, the correct posture of the sugar orange became a hot spot, and the memory of the "new year's taste" was instantly awakened. The happiness in the New Year goods, the warmth in the Chinese New Year's Eve meal, the "New Year's taste" of the Spring Festival, in fact, are also the "awakening" of taste memory. As a national condiment brand, Haitian deepens the relationship between "Nian Wei" and Nian "stomach" based on the emotional link of the brand product extension to fit the Spring Festival.
On the occasion of the Spring Festival, Haitian successively launched the Haitian Gift Gift Box for Lianggu FuKu bag homecoming gift box, Haitian Zhi Delicious Reunion Gift Seasoning Gift Box, Haitian Zhi Delicious Four-Hour Gift Seasoning Gift Box, so that the New Year's flavor hidden in the gift box was suddenly dyed to the family banquet between the banquets, so that the Nian "stomach" could satisfy the New Year's taste and realize the warm voice of the Spring Festival.
"Nian Wei is a dish", Haitian releases the brand temperature
Under the normalization of the epidemic, parting and different places have become the norm. But the distance between people is farther, but the connection between hearts and hearts is deeper, worrying, making the taste of the year stronger. Haitian 2022 brand short film revolves around "New Year's Taste is a Dish" from a number of daily scenarios, whether it is a table full of steaming and hearty meals when returning home, or a hometown specialty that comes from the mountains and mountains when staying in a foreign country, these scenes full of concern awaken our warm memories of "New Year's Taste".
"The new year flavor is a dish, carrying the taste of home." From chopsticks to hearts, Haitian makes the new year taste a symbol of carrying emotions, forming a strong emotional resonance with consumers, and releasing brand temperature and care.
Multi-platform linkage, Haitian "play" out of the New Year's flavor
Under the torrent of the times, only brands that truly listen to users have the opportunity to win the attention of consumers. Using the language that young people love to gain the interest and attention of young users is an important measure for Haitian fun to add new year flavor. Haitian accurately captured that today's young people love short video platforms such as Douyin and Kuaishou, practice the concept of brand rejuvenation, and specially launch the Douyin Topic Challenge to "play" with Z generation users and interact with the people to make the year more flavorful. At the same time, Haitian WeChat exclusive red envelopes are also about to be launched, through diversified, rhythmic and continuous New Year's Eve interaction, diversified dialogue with young groups, so that consumers take the initiative to participate in the interactive process, harvest benefits to pass on the celebration, and achieve public resonance.
It is true that Haitian from online to offline, from visual and auditory to scene integration, takes consumers to feel the "Chinese New Year, Chinese taste" in an all-round way, and deeply integrates with the traditional New Year reunion atmosphere, so that consumers can feel the brand concept and let consumers enjoy it, this wave of interaction can score high!