Rolls-Royce has begun testing its first pure electric vehicle, the Spectre, which will be released in the fourth quarter of 2023. The coupe is just the beginning, and by the end of the century the entire series will be on the road to electrification. In addition, the iconic "Goddess of Celebration", which has played an important role in the history of the brand, has been redesigned.
Electrification reveals Rolls-Royce's plans to vigorously shape the electrified future in the coming years, with the new design being created by a passionate modeler at Rolls-Royce next to facial features of digital reality. The "Goddess of Celebration" was first registered as an intellectual property of Rolls-Royce on February 6, 1911, and today, 111 years later, the brand's most aerodynamically pure electric car will take its place above the grille of the "Spectre".
The new style of "Goddess of Celebration" still maintains a woman leaning forward and extending her arms backwards, but the height of the original standing straight and folding her legs has been changed to a one-foot forward position, and the height has been reduced from 100.01mm to 82.73mm. These changes have both practical and stylistic benefits, and after 830 hours of design modeling and wind tunnel testing, they help to improve the excellent aerodynamic characteristics of the Specter, making the drag coefficient of 0.26 more fluid throughout the vehicle.
The Rolls-Royce CEO said: "111 years ago today, the Goddess of Celebration became an official part of Rolls-Royce and it began to represent a spiritual dimension of our brand. In addition to acting as a symbol, the embodiment of our brand has always been a source of inspiration and pride for our brands and customers. Just like our brand, it always keeps pace with the times, adhering to its essence and characteristics. In its new form, it is more modern and elegant than ever, the most aerodynamic badge ever made, and it will be the hallmark of our bold electric future".
At the same time, the first "Celebrating Goddess" challenge under the Rolls-Royce "Muse" art project was reopened and the jury list was announced. The event invites the world's bold young creators to reimagine the logo of the "Goddess of Celebration", a challenge held every two years to inspire creativity with the statue of the "Goddess of Celebration" on the hood of each Rolls-Royce car, and we are looking forward to the extraordinary and moving works in the challenge! These pieces will make the craftsmanship shine brightly, and at the same time, they will echo the spirit of perfection that Rolls-Royce Cars upholds.