Recently, Rolls-Royce issued a statement saying that "we only produce automotive-related products and do not involve the aero-engine business", and also explained that the automobile and aero-engine using the Rolls-Royce trademark are two independent companies, Chinese translated as "Rolls-Royce" is a BMW Group brand, operating automobile-related business; and the brand Chinese translated as "Rolls-Royce" is an aero-engine related business company. (Rolls-Royce plans to lay off employees due to the epidemic and the reduction of aero-engine orders)
Rolls-Royce is an internationally renowned manufacturer of automobiles and aero engines in the United Kingdom, co-founded in 1906 by Charles Rolls-Royce and Sir Henry Rice. Initially, the company was mainly engaged in the design, production and sales of automobiles, but also in the manufacture of engines. After the end of World War II, the production of aero engines became one of the company's main businesses.
Due to the loss of the development of a new aero engine in 1971, the debt led to bankruptcy. Later, with the intervention of the British government, the company was reorganized, splitting the company into two companies, automobiles and aero engines. Since then, Rolls-Royce PLC has come back to life, while Rolls-Royce Motor Cars has been acquired by German BMW.
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In 1884, Henry Reuss began to run an electronic and mechanical business. In 1904, he built his first car, the Royce, at his Manchester factory. On May 4 of the same year, he was introduced to Charles Rolls, and the two reached an agreement that Reuss would be responsible for the production of the car and Rawls would be responsible for the sale. At the same time, there is also a clause in the contract stipulating that the new car will be named "Rolls-Royce". The company was founded on 15 March 1906 and moved to Derby in 1908.
Silver Charm (1906 - 1925) brought great praise to the company. It used a six-cylinder engine and produced a total of 6173 units. In 1921, the company opened its second facility in Springfield, Massachusetts, USA, to meet local sales demand.
▲ Rolls-Royce Silver Charm
In 1931, the plant was closed after 10 years of operation. On the basis of the Silver Charm chassis, the first British armored vehicle was produced and equipped in the Middle of World War II. That same year, Rolls-Royce acquired Bentley, a financially troubled rival in the Great Depression.
▲ Rolls-Royce armored vehicle
After World War II, the Rolls-Royce and Bentley dual brands developed, and the Phantom series began to become the exclusive property of the head of state
In 1955, the Rolls-Royce Silver Cloud and Bentley S-Type appeared, so much so that some Rolls-Royce and Bentley buyers often sent their new cars to British artisanal factories for personalising or large-scale modifications. Rolls-Royce Silver Cloud and Bentley S are leading the way for a new era.
In 1965, the Silver Shadow and Bentley Model T were born, which replaced the Silver Cloud and the Bentley S. Silver Shade was the first Rolls-Royce to feature a load-bearing body and the largest-selling Rolls-Royce. In 16 years, a total of 34,000 vehicles have been sold, and it is the last Rolls-Royce that still maintains some classic features.
▲ Rolls-Royce Silver Shadow II
In March 1971, Silver Shadow had a fork of the car, the Corniche. The car reached a top speed of 200 km / h, and ventilated disc brakes were used for the first time in a Rolls-Royce car.
▲Rolls-Royce Corniche
In August 1998, Rolls-Royce President Graham Morris was forced to resign, and Volkswagen, BMW, Rolls-Royce and Wix negotiated the dispute. BMW acquired the right to use the Rolls-Royce name and logo for $68 million, but allowed the public to use its name until the end of 2002.
2003-present: Under the BMW Group, Rolls-Royce has been revitalized and established as the world's top automotive.
Before bmw group acquired Rolls-Royce, Rolls-Royce officials had a lot of requirements for buyers, not simply money can be bought. After being acquired by the BMW Group, the BMW leadership decided to liberalize the purchase conditions of Rolls-Royce in order to turn Rolls-Royce into a profit, so there are more and more wealthy groups that can afford to spend Rolls-Royce models.
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Originally, Rolls-Royce members reviewed the identity and background of the purchaser to determine what kind of car was suitable for purchase, and Rolls-Royce divided three car purchase plans. The highest-level Silver Spirit series models are only sold to heads of state, dignitaries and royalty, which is basically the top group in each country. The Silver Feather series in the second tranche will only be sold to influential companies or groups, as well as well-known people in society, who are generally the mainstays and social elites of various countries. Tier 3 will be sold to the average wealthy person, but it must be required that these people have no criminal record and underworld background, and this group of people is generally the largest group.
The reason why Rolls-Royce dares to go global in this form of purchase is because of its superb quality. Rolls-Royce has always been adhering to the traditional Art of Car Building in the United Kingdom, and some data show that from 1904 to the present, more than 60% of Rolls-Royce is still performing well. And Rolls-Royce has a very distinctive feature, that is, it uses a lot of manual labor, which fully reflects the artistry of the vehicle. It is understood that each Rolls-Royce car must go through at least 60 pairs of hands before being sold, and it is constantly polished and tuned by a technician with a superb memory for 450 hours to finally reach the standard of allowing the factory.
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Rolls-Royce Group plc is a British company specializing in the production of turbine products, especially aircraft engines, and its market share is second only to GE. It offers a wide range of engine products and services for marine propulsion and energy systems as well as in the civilian and military sectors.
Rolls-Royce research on the RB211 aero engine cost the company bankruptcy in 1971 and was later nationalised by the British government to enable the company to survive. The RB211 was the first three-rotor turbo engine, which also turned Rolls-Royce from a small player into a world-class competitor in the field of aircraft engines.
In 1914, Rolls-Royce introduced the first aero-engine Eagle. In World War I, about half of allied aircraft used Rolls-Royce's aero engines. Henry Reuss' last design, the Falcon Aero Engine, was introduced in 1935, which was developed from the R engine.
▲Rolls-Royce's first Eagle aero engine
In 1931, a seaplane equipped with this engine broke the record at 400 miles per hour. The Falcon aero engine was a powerful V12 engine that was installed on many aircraft during World War II: Hurricane fighters, Spitfires, Mosquito bombers, Lancaster bombers, etc. It also made the American P-51 Mustang the most successful fighter of its time. In total, more than 160,000 Units of Falcon Aero Engines were produced.
▲ Roromellin engine
After the war, Rolls-Royce made significant technological advances in the design and manufacture of gas turbine engines. Dart and Tessin two vortexes play an important role in this, shortening travel time between continents.
Now, Rolls-Royce has gone through a century of history, with gas turbine technology as the core, active in the four fields of civil aviation, defense, shipbuilding and energy. Rolls The most famous of The Rolls-Royce products is the military and civilian engine, it is the second largest military engine and the second largest manufacturer of civilian engines in the world.
If Boeing and Airbus are the duopoly of trunk airliners, General Electric (GE) and Rolls-Royce are a pair of predators in the trunk airliner engine market. Rolls-Royce and GE's influence on the aviation manufacturing oligarchy is even more evident in the international regional aviation manufacturing sector. Rolls-Royce is also a major engine provider to Gulfstream, a major luxury business aircraft producer, and occupies the majority of the global engine market for 1,300 Gulfstream business aircraft.
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