In the New Year, Brother K brushed a vibrato, and the opening sentence "BMW never calls itself BMW" gave me a whole baffle.
BMW is not called BMW, what is it called, Bow Ma Wen?
Later, the blogger gave an explanation that the official name of BMW in china is called "BMW China", not "BMW".
Then some examples were given, it is difficult to find the word "BMW" on the official website; the full name of the car series is BMW XX; and the advertising video only appears "BMW" logo.
Hey, this I wonder, is there really such a thing that BMW is not called BMW?
So Brother K went to the official website to turn over, and indeed it was based on the English letter "BMW" as the brand identity, rather than the familiar "BMW".
Now you can find three places called BMW, social media (such as BMW China WeChat public account), offline 4S stores and BMW Brilliance.
Anyway, BMW is reluctant to call itself "BMW".
That K brother is curious, BMW for Mao does not call himself BMW, is the word "BMW" not as noble as BMW?
The blogger's explanation is that BMW executives have heard that there are many local names for BMW in China, such as the earliest "Bayir", later "don't touch me", and the pejorative "Bow Ma Wen".
In order to globalize the market, BMW has unified the global name BMW, and the domestic name is "BMW China".
This also makes sense, BMW also has many English nicknames, such as "Be My Wife" (be my wife), "Business Money Woman" (business, money, woman) and so on.
Unified into BMW is indeed not earthy.
For example, "I'd rather cry in BMW than laugh on a bike" seems to be a little fresher than "I'd rather cry in Bmw than laugh on a bike"?
But think about it, is there really someone who goes to the BMW 4S store and clamors for me to buy a Bow Ma Wen 5 series?
This seems a little illogical, and at the same time Brother K has another question -
Since BMW doesn't call itself "BMW", who is called "BMW"?
The answer is the BMW Group, "BMW", which Chinese trademark, the BMW Group has registered back and forth 5 times, the earliest registered in 1993, the latest registered in 2019.
And the BMW Group's profile to itself is -
"The BMW Group is one of the world's leading car and motorcycle manufacturers, with three brands: BMW, MINI and Rolls-Royce."
It is easy to understand that "BMW" is the abbreviation of the BMW Group, and its car brand is called "BMW", which seems more logical.
Useless knowledge has increased again, next time I go to the 4S store please and sales said, I want a BMW 5 series!
If you say BMW 5 Series, it means a bit "Great Wall H6".
At the end of the video, the blogger released the introduction to the next issue, "A lot of people know BMW, but they don't know the family behind BMW." ”
Hey, this has aroused Brother K's curiosity, the family behind BMW, who is that?
It looks mysterious, even a little bit of family ethics suspense, what kind of twists and turns will this be?
Check out the next episode, the family behind BMW!
Of course, it is impossible to wait for the next episode, I just don't want to wait for the next episode to go to Baidu, well, that's it.
The family behind BMW is called the "Quandt family", which is a low-key German hereditary family.
In terms of financial means, they still own more than 46% of BMW, which is just one of their family businesses.
We will not go into detail about the entrepreneurial stage of the ancient generation, Toyota and them, the Quand family started from the textile industry.
After the First World War, the Quandt family, which produced military uniforms for Germany, quickly completed the primitive accumulation of capital.
By this time the stake had reached his son Günter Quandt, who shifted the focus of his investment from light industry to heavy industry, such as machinery manufacturing and arms.
According to the current words, Günter Quandt stepped firmly on the wind.
He acquired AFA (now a well-known European automotive battery supplier, Varta VARTA), a military battery company, to supply batteries for German submarines in World War II.
Later elected chairman of the Supervisory Board of the German Arms and Ammunition Factory, DWM owned the Mauser plant and produced a large number of weapons and ammunition, such as the Mauser 98K, barge guns, etc.
After the death of Günter Quandt in 1954, he divided the assets equally among his two sons, Herbert Quandt and Harold Quandt, when the Quandt family owned a large stake in the German automotive industry, including 10% mercedes-Benz and 30% BMW.
No wonder BMW never denigrates Mercedes-Benz, it was a company 500 years ago!
The big play came, the two brothers were as shrewd as Daddy, and they stepped on the right side of the wind, the car.
The difference is that Harold Quandt chose to increase his stake in Mercedes-Benz, while Herbert chose BMW, which "fell to the bottom".
Ps. Fanwai, for Mao BMW will fall to the bottom, when BMW was sanctioned can only be based on economic cars, additional production of luxury cars, but suffered a two-line rout, economic cars can not sell Volkswagen, luxury cars compete with Mercedes-Benz.
At a time when BMW was in bankruptcy and about to be acquired by Mercedes-Benz, Herbert and the Quandt family injected huge sums of money into BMW to keep the brand.
However, it is necessary to point out that the Quandt family's control over BMW is limited to the board of directors, which means that they are not directly involved in the day-to-day operation of BMW.
In addition to receiving money and giving money, it is difficult to find the Quand family in the BMW Group.
Including BMW's second Luofu crisis, there is still a Quandt family figure, and finally land Rover sold to Ford, Luofu and MG to the United Kingdom, BMW left a MINI.
Hey, am I talking about BMW or the Quandt family in this issue?
Anyway, useless knowledge has added a lot!
Here's the car that Brother K has picked up
Whether it's spit or recommendation
We all gave our thoughts frankly
New attention to the car friends can look at it again!