【Mobile China News】On the afternoon of February 8, Xiaomi Group held the first important meeting in the year of the Tiger - high-end strategy seminar, which made it clear that the high-end road is the only way for Xiaomi to grow, and it is also the life and death battle for Xiaomi's development, and Xiaomi will unswervingly implement the high-end strategy. It is not difficult to see that from the slogan of impacting the high-end at that time, to the current tempering of the market, Xiaomi has become more and more confident in impacting the high-end. This will make the smartphone market full of gunpowder this year and beyond.
At this seminar, Xiaomi set up a high-end strategy working group, which will be driven by the strategy of "three years of mobile phone sales world first", the strategic goal of high-end: the product and experience are fully benchmarked against the iPhone, and the domestic high-end mobile phone market share is the first in three years. In order to achieve this goal, Xiaomi will resolutely implement the 5-year 100 billion research and development plan, maintain long-term strategic determination and continuous investment. The seminar also mentioned that the high-end road will be a comprehensive breakthrough in technology, products, brands, quality and services, relying on the efforts of each team and colleague of Xiaomi.
2022 will be a key year for Xiaomi to impact the high-end, especially in the current environment, OPPO, vivo, glory and other brands are around, are increasing their own high-end strategy, xiaomi pressure is unprecedented. However, in terms of products, the Xiaomi 12 series has played a good sample, and there may be an appearance of MIX series products next, which will further enhance the influence of the product and let more and more people pay attention to Xiaomi. OPPO, vivo, glory, millet these brands impact the high-end market, which brand is more optimistic about?