Value innovation, leading the way. "Toyota's global flagship MPV" Xena officially opened full delivery in early January, with the first complete monthly sales of 5399 units, which won the "opening red" in one fell swoop. Among them, the sales volume of the top platinum version accounted for 40%. As the "top work" of the domestic MPV market, Xena entered the game to break the game, set sail to lead, with excellent product strength, and then set off a new trend of high-end MPV, writing a new footnote for the flagship value of medium and large MPV.
As the flagship model imported by GAC Toyota, Xena entered the domestic MPV market with an innovator posture, creating a 100% pure MPV respect experience, realizing full scene matching, full seat comfort, and family happiness, giving users full satisfaction.
Xena's sense of high value runs through the inside and outside of the vehicle. It subverts the stereotype of the traditional MPV "Founder bloated" and reshapes the new image of a more fashionable and dynamic high-end MPV. The interior is a driver-centric cockpit design that highlights a higher level of taste and completely bids farewell to the driver's sense. Top-notch comfort, flexible seat adjustments, peer-leading tranquility, coupled with meticulous humanized and intimate configuration, create a more comfortable and considerate driving experience.
Not only the extraordinary static sense, but also in terms of dynamic control, Xena also breaks the stereotype of traditional MPV. It is equipped with a new enhanced version of the 2.5L HEV hybrid system, the system comprehensive power of 183kW, 100 km fuel consumption of only 5.9L (WLTC working conditions), in the performance of superior performance while taking into account the fuel economy, breaking the consumer's prejudice against medium and large MPV high fuel consumption. In terms of safety, Xena is also fully armed, with the TSS Smart Travel safety suit plus the high rigidity GOA body, which enhances the safety and driving stability of the body.
As the first MPV model under the TNGA architecture, Xena inherits the "high-end" gene of GAC Toyota's high-value products, high-quality services and high-grade experience, bringing high-value flagship enjoyment of traveling freely, enjoying comfort and endless fun. With excellent product strength, Xena has created a truly private-level "family mobile home" for the new elite user group who pay attention to the quality of life, and redefined the high-end MPV car experience with "new luxury for leniency".
In addition, Xena has achieved both products and services, realizing the two-way rush between brands and users. From the insight into the user's inner warm appeal as the starting point, Xena is committed to giving users a sense of honorable quality life ritual, with diversified communication methods and scenario-based interactive experience, to bring the user's whole family a happy way forward "Xena time".
From the announcement of the name of the "Best Gift for Father's Day" model, to the "Golden Autumn Family Banquet in the Courtyard" model tasting meeting, the "Race That Time Together" scene-based listing conference, and then to the "Sai Na Time • Everyone Enjoy the Mobile House" test drive experience activity, Xena has always implemented the brand connotation of "Coming for The Beloved", highlighting the brand concept of "Enjoy everyone's Way", bringing users a higher-grade brand experience with "Everyone's Style", so that every day with love has xena.
Nowadays, "high-end" has become an important proposition in China's auto industry, and it is also the only way for auto brands to "change from big to strong". From brand evolution to brand upgrading, GAC Toyota has given its own methodology and forward-looking "high-end" into the brand development strategy.
As the flagship model of the TNGA architecture, Xena is undoubtedly one of the key products of GAC Toyota's high-end layout, shouldering the heavy responsibility of strengthening brand value, raising brand image and enhancing brand premium, and is a powerful engine for GAC Toyota to accelerate the comprehensive high-end. Xena, together with the "luxury big seven-seat SUV leader" Highlander and the "mid-to-high-end car value model" Camry, together formed the three flagships of GAC Toyota TNGA, leading the product matrix "pyramid" head growth pole, driving the GAC Toyota brand to upgrade and further realize the brand high-value leadership.
In addition, as the first hybrid model in the domestic medium and large MPV market, relying on GAC Toyota's deep technical precipitation in the field of hybridization for more than ten years and a good quality reputation foundation, it will surely become a more trustworthy flagship MPV choice for consumers, and will also effectively strengthen the high-end image of GAC Toyota as a "hybrid market leader" and promote the establishment of a new pattern of "all-round electrification".
In 2022, GAC Toyota will aim to produce and sell one million units per year and officially enter the head camp of joint venture car companies. As a new growth point of the "spire" force, Xena-style high-quality hot sales can be expected in the future, and it will continue to help GAC Toyota's sales climb with a high attitude, and realize the value upgrade from "hot sales" to "quality sales".
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