The 2021 car sales ranking has been released, and the top three are Nissan Xuanyi, Wuling Hongguang MINI EV and Volkswagen Langyi. In fact, these models in the middle of the year, their sales performance has been very prominent, as long as there is no big accident, then the year-end sales crown is none other than them, so why these three cars can get such sales results, and listen to my analysis one by one.
Nissan Xuanyi sold a total of 493969 units in 2021, in fact, in my personal opinion, Nissan Xuanyi's car can not be regarded as the top level in terms of power performance, fuel consumption data, body size or exterior design. Improving the cost performance of the vehicle through price reduction is indeed the most direct way, but don't forget that in fact, all aspects of Nissan Xuanyi are above the passing line, and if there is no good foundation, even if the price reduction is discounted, no one will buy it. It is precisely because the manufacturer built a bucket truck, and at the same time made a compromise in terms of price, the user will find that Nissan Xuanyi has no "shortcomings" after comprehensive consideration, which is an important reason why it has such good sales.
Wuling Hongguang MINI EV sold a total of 426484 units in 2021, and its main selling point is that one is cheap, and the other is that it can be green carded. For consumers in the north, Guangzhou, and Shenzhen, 40,000 yuan may be only two months of income, but this money can buy a car that can be green card, and think carefully whether this is no different from white delivery? That being the case, buying a machine to come back to work for a stroll, or simply being a toy, usually driving out for a stroll, is also convincing enough. Don't say I'm making it up, because that's the voice of many Wuling Hongguang MINI EV users. And Wuling accurately captured the user's consumer psychology and launched a car that meets the needs of users, then don't blame Wuling Hongguang MINI EV sold to "burst".
Germany's "original" Volkswagen Langyi sold a total of 391355 units in 2021, to be honest, this has lost its title of "Deyuan Lang", to know that in the past, Volkswagen Langyi is the "god car" in the eyes of consumers, and the only thing that can surpass it is its own Volkswagen Santana. I personally think that the reason why Volkswagen Langyi has such good sales is largely because of its past reputation, many people listen to the advice of people around them or see a lot of Volkswagen Langyi around them, so they include Langyi in their own consideration when buying a car. In comparison, after the Japanese "unsafe", the domestic "poor quality", the Korean "IQ tax", and the American "oil tiger", only the volkswagen Langyi has become an object to choose. However, the "selling appearance" of Volkswagen Langyi itself is not bad, especially in terms of mechanical quality, it is actually equipped with a 6AT transmission, which is more than its own double clutch conscience, and the price of Volkswagen Langyi is also very "low", the lowest price even fell below the 100,000 yuan mark, so that consumers still have the strength to resist its "temptation"?
In general, the top three models of car sales have their own skills, Nissan Xuanyi is a "bucket", Wuling Hongguang MINI EV positioning is accurate, and Volkswagen Langyi relies on its own reputation to complete the "encirclement" of consumers, other manufacturers can use the three of them as a reference when developing new cars, so that the new cars developed will also have good sales.