February 7 news, in order to meet the arrival of the era of electrification, Rolls-Royce has redesigned its iconic "Goddess of Celebration" logo and will be the first to be installed on the spectre (Shining), the first mass-produced pure electric vehicle released in 2023.
It is reported that the size of the new Celebration Goddess car logo will be reduced, the new car logo is about 17mm shorter than the current design, and the height is reduced from the current 100.01mm to 82.37mm, which looks more exquisite.
In terms of styling, the new logo adopts a swooping posture with legs bent and the body leaning forward, which looks more sporty and powerful.
According to rolls-royce custom rules, silver car logos are standard with the car, but in order to meet the aesthetic and personalized needs of different consumers, consumers can also optional gold standards and luminous crystal plates, and the domestic optional prices are 188,800 yuan and 268,000 yuan respectively.
The Rolls-Royce logo was designed by the British sculptor Charles Sykes, and the original design was of a woman wearing a robe with her fingers on her lips, meaning "the secret that cannot be said". Later, with the development of lovers eventually becoming dependents, the logo was modified to the image of the "flying goddess", and the hands stretched backwards like wings.
The newly designed Goddess logo will be installed on Rolls-Royce's first pure electric car, the Spectre , positioned as a two-door pure electric sports car, which will be officially launched in 2023.
From the spy photos, the Shining and the Rolls-Royce two-door Phantom model have similar elements, such as a slender engine compartment, a reverse double door design, and a sneaky roof line. At the same time, the new car will not have an enclosed front face, and Rolls-Royce's classic Parthenon-style front grille will still be retained.
In the power section, the new car will be equipped with the same powertrain as the BMW iX M60, equipped with dual motors and four-wheel drive, and the maximum output is expected to exceed 600 horsepower.
According to the official introduction, the Shining is built of Rolls-Royce's exclusive aluminum architecture, and before it is officially launched, it will accumulate 2.5 million kilometers of road test mileage worldwide, which is equivalent to the total mileage of a Rolls-Royce driving for 400 years.