The "top stream" of the MPV market, GAC Toyota Xena, handed over the "opening red" report card of 5399 terminal sales in the first complete sales month of the listing.
What is particularly noteworthy is that the sales volume of the top platinum version with a guidance price of 405,800 yuan accounts for 40% of the sales, showing a strong sales "gold content".
If you look at the sales price, Sai Na has directly entered the "hinterland" of the luxury car price range and become one of the few mainstream brands that can stand firm in the 400,000 yuan market.
According to Kung Fu Automobile's visit to the first-tier market, it is still in a market state of short supply and demand, and presents a situation of "the more high-end the best-selling".
According to a general manager of a GAC Toyota dealership, "There are many customers who come to the store to see Sai Na during the Spring Festival, and even if the weather during the Spring Festival is not good, there can be an average of 20-30 groups of customers watching the car every day." ”
"Order customers generally enjoy luxurious configurations, flexible and spacious spaces, and recognize the quality of GAC Toyota." As a result, Xena's high "sense of gain" has also become the main reason why consumers are willing to pay for high-value products.
It not only subverts the stereotype of the traditional MPV "founder bloated", but also fully takes into account the needs of the driver and makes people fully enjoy the driving pleasure.
Coupled with the concept of "mobile home for the whole family, enjoy the way of everyone" advocated by it, it is not surprising that the hot sales of Xena are well received by the target consumer groups.
In terms of power system, Xena is equipped with a new enhanced version of the 2.5L HEV hybrid system, the system's comprehensive power is 183kW, and the fuel consumption of 100 kilometers is only 5.9L (WLTC working conditions), which plays a superior performance while taking into account fuel economy and breaks the consumer's prejudice against the high fuel consumption of medium and large MPV.
As the first hybrid model in the domestic medium and large MPV market, Xena has become the choice of flagship MPV trusted by consumers, relying on GAC Toyota's deep technical precipitation in the field of hybrid for more than ten years and a good quality reputation foundation.
Xena's strong performance will also effectively strengthen gac Toyota's high-end image of "hybrid market leader" and promote the establishment of a new pattern of "all-round electrification".
As the flagship model of the TNGA architecture, Xena is also one of the key products of GAC Toyota's high-end layout in recent years, shouldering the heavy responsibility of strengthening brand value, elevating brand image and enhancing brand premium.
Xena, together with Highlander and Camry, together formed the three flagships of GAC Toyota TNGA, led the product matrix "pyramid" head growth pole, led the GAC Toyota brand to upgrade and further realize the brand high-value leadership.
Kung Fu Shoot:
In the eyes of Kung Fu Motors, Xena's hot sales are actually expected, and more reasonable.
On the one hand, the reason is that the Toyota brand as a whole is currently in the strong cycle of the brand, on the other hand, it is even more that the current product strength of Xena is in the position of few opponents. Its strong "irreplaceable" and high sense of value are the core of its continuous market favor.
As we all know, this year is a key year for GAC Toyota to challenge the production and sales of millions of vehicles. After years of hard work, step by step, step by step, GAC Toyota is greeting the "coming-of-age ceremony" of the 18th anniversary of the establishment of the company with a strong upward momentum.
With the formation of the three flagship "pyramids" and the strong help of Sai Na, gac Toyota's market performance this year is worthy of our strong expectations.