ATD is currently the only automaker in the world that can simultaneously produce new energy vehicles, power batteries, and vehicle specification-level chips, and Tesla represents the highest level of new energy vehicles in the world. As a result, cars produced by the two companies are often compared. Our family is Han Eddie of BYD who got it last year and opened his cousin Tesla Model3. After getting along for a while, there are many touches, and the products have advantages and disadvantages, but Tesla has three major shortcomings. Next, compare the models of the two brands from six aspects. After reading the comparison, I believe that there is a very clear conclusion about the difference between the two.
First, brand value, Tesla wins. Since Musk entered the business stage, Tesla has given the brand a youthful, technological, fashionable, and bold and innovative temperament. These combine to label "attitude to life" and "character". Therefore, Tesla looks very big, if not very expensive, in terms of price. However, DUED did not launch a visible car due to the mass production of low-end cars, and the ugliness of the car logo has also been affected a lot. In the minds of consumers, BYD's cars are almost synonymous with low-end. Tick always teases Bentley and BYD. People pointed to Bentley and asked how much THIS BYD spent on it, more than 50,000 yuan... Therefore, over the years, BYD's Tang, Han and other high-end models, whether it is the appearance or performance have been greatly improved, can not fundamentally enhance bydder's brand value. On the contrary, Tesla has been constantly in the safety accidents, but everyone is voting with their feet. Sales of Tesla's new energy vehicles also far exceed byBYD.
Similarly, the Boeing 737 has been frequently accident-prone so far, and Boeing aircraft are better than domestically produced large aircraft. However, with BYD's continuous breakthroughs in research and development, the quality level continues to improve, and its brand value has been recognized by more and more people. As you can see, BYD is a company recognized by shareholder Buffett, and it is also the only Chinese company he invests in. So, for this brand value, BYD is currently lagging behind Tesla, but I believe that BYD will narrow this gap in the future.
Second, the car's exterior, interior, ANDD won. Such comparisons, of course, should be compared to things of almost the same level, such as BYD Han and Tesla Model 3. Some of the Tesla decorations, except for the two ball control buttons on the steering wheel and the adjustment buttons on the lower side of the seat are physical buttons, the rest of the physical buttons are moved to the middle screen, giving me a very simple feeling. Tesla said it will give users a sense of space and let users really pay attention to the entire car system. Through this design, the owner and the car machine system can achieve more interaction through the screen. Moreover, Tesla attaches great importance to automatic driving, and when autopilot is truly mature, the steering wheel can be removed in the future. All of the simplest design styles solve the most appealing elements on one screen, providing the best experience for the occupants with the fewest parts. Tesla chief designer Franz said that "the whole vehicle has no leather, hidden air outlets and glass sunroofs" is where he is "most proud". Actually, here, I think the designers have simplified the simplicity. It's understandable that this can save costs, but it's unacceptable to say that saving money is so high.
But even if he said it reluctantly, I could only listen. However, there is no harm without comparison. Let's take a look at the decoration of BYD Khan. Don't be too surprised. Tesla's nonsense can't change the fact that his decoration is cheap. It is also a pleasure for consumers to spend money to see pleasing decorations. Tesla has big screens, and SO DOES. I'm the boss of BYDHan. Here, I want to boast about BYD Khan. BYD's large screen, through the automotive system, operates 3 million APP applications, which can be downloaded freely. Music, navigation, live streaming, shopping, karaoke, games, everything. In a word, what can mobile phones do, what can BYD's big screen do? All of this can be achieved by saying a simple "Hello, Little Dick" with voice instructions. What Tesla can do on the big screen, BYD Han can do it too. Therefore, the minimalism of decoration advocated by Tesla is to expand the space inside the car and improve the user experience of the owner, which is actually untenable. Moreover, the interior space of the Tesla Model3 is not as spacious as THAT. Therefore, in the comparison of decoration, BYD won.
Third, battery performance, BYD wins. Tesla has both models with lithium iron phosphate batteries and models with ternary lithium batteries, but AFTER BYD launched blade batteries, subsequent models have adopted a large number of blade batteries. The advantage of blade batteries is that the structure of ordinary lithium iron phosphate batteries is innovated, so that they have the energy density against ternary lithium batteries. Therefore, BYDHan, equipped with a blade battery, is not behind Tesla's related models in terms of range. Another important advantage of the blade battery is that after 300 needle punctures, there is no open flame, no smoke, and the surface temperature is only 30-60. Ordinary lithium iron phosphate battery has no open flame and smoke after needle puncture, and the surface temperature is 200-400. Lithium ternary batteries burn violently after needle puncture, and the surface temperature exceeds 500. Therefore, the safety of blade batteries is far more than ordinary lithium iron phosphate batteries and ternary lithium batteries, there is no small problem in safety, and in the absence of obvious differences in other aspects of the battery, safer batteries are undoubtedly better. Therefore, in terms of battery performance, BYD wins.
Six. Originality, Tesla wins. Look at what innovation Tesla has: First, buy a car at a national uniform price of naked cars, and freely choose insurance companies. In other brand car 4S stores, there are many roads in the shop, and there seem to be many opportunities to make money, but the sales efficiency is reduced. Second, why does Tesla emphasize the intelligent and autonomous driving system of the car? The reason why I say this is because Tesla is learning from Apple and making money from software. Third, the extremely streamlined design of the internal function buttons looks cheap, but greatly improves work efficiency and reduces costs. Four. Integrated die-casting molding, reduce parts processing time, reduce parts welding, assembly time, suppliers supply materials or parts directly out of the production line, reduce logistics and warehousing links, as far as possible to eliminate inventory. This is an innovation in Tesla's production process, and the production efficiency of Tesla factories has greatly crushed similar factories. Fifth, Tesla has been emphasizing user experience, and is indeed trying to develop more experiential products. OFD of course also has originality, and the number of patents in the field of new energy vehicles exceeds that of Tesla. In addition, BYD can also produce chips with model specifications, and can also produce blade batteries with excellent performance, which seems to have many technical advantages. In fact, the performance and productivity of the product are lagging behind Tesla.
After all, BYD's originality is mainly to improve the functionality of the product itself. Tesla's innovation is an excellent innovation in user experience, product performance, production methods, sales thinking, and profit model. These innovations have enabled productivity and profitability to far exceed those of their peers. If someone can change the new energy automobile industry in the future, it is only Tesla. Therefore, tesla wins in this part of originality. In short, Tesla's main advantages lie in electronic control management technology and unmanned driving technology, while Tesla has a large advantage in brand power and product power, and the brand premium is higher. BYD's main advantages are the motor, electronic control, battery three major components, are independent technology, of which the power battery endurance, safety performance, cost-effective advantages are obvious. Considering the cost performance, appearance, interior decoration, space, practicality of the function, BYD may be better; if you care about the face of the brand, Tesla may be better.