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Positioning the A+ class sedan coupe, Geely's new power exchange brand three-car data exposure

In recent times, Geely has been vigorously developing new energy models, whether it is pure electricity, plug-in hybrid or the latest ET-i supermix system, it is still quite rich in product system. Recently, Geely Group announced that it will launch a new "power exchange travel brand", named Ruilan Automobile, and will launch three models that are expected to be unveiled at the end of 2023.

Positioning the A+ class sedan coupe, Geely's new power exchange brand three-car data exposure
Positioning the A+ class sedan coupe, Geely's new power exchange brand three-car data exposure

It is reported that the new plant is the Jinan Geely Smart New Energy Vehicle Project of Zhejiang Haoqing Automobile Manufacturing Co., Ltd., and Geely Technology Group cooperates closely with Shandong Province and Jinan Municipal Government to comprehensively carry out industrial cooperation projects based on Geely's power exchange ecological model. Covering the development and promotion of the open power exchange model platform, the commissioning and landing of the power exchange model, the construction and operation of the power station and the construction of the smart travel system, the total production capacity of the factory after the operation is 100,000 vehicles per year.

Positioning the A+ class sedan coupe, Geely's new power exchange brand three-car data exposure
Positioning the A+ class sedan coupe, Geely's new power exchange brand three-car data exposure

At the same time, the brand's 3 models of data have also been exposed recently, three of which are "SD3A-1", "SD3A-2" and "SD3A-3", all positioned A+ class sedan coupes, and it is expected that in the life cycle of 2024-2029, the total sales volume will be about 300,000.

Positioning the A+ class sedan coupe, Geely's new power exchange brand three-car data exposure

In detail, the SD3A-1 will be the main sales model of the three cars, with an annual output of 60,000 units, 4750/1880/1500mm in length, width and height, and a wheelbase of 2850mm, which is the longest wheelbase of the three cars. The other two models have their own advantages in length and width, of which the SD3A-3 has a length of 4835mm and the SD3A-2 has a width of 1909mm. In other aspects, the three cars use the rear-drive layout, providing owners with a certain driving pleasure, while using the energy form of power exchange, within 6 seconds of 100 km acceleration, WLTP cruising range will be greater than or equal to 550km, which can meet the needs of most cases.

The editor said: Although, from the current point of view, the brand is more of a test product, the life cycle of the three models is only 5 years, and they are all the same positioning, which is really elusive. However, I believe that this will be the first step geely to the field of power exchange, to know that among the many brands at present, only Weilai has taken a step in this regard, but there are still many places that need to be improved, and when Geely joins, will there be other brands to develop here, can the power exchange really make up for the lack of charging in practice?

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