On February 7, LEXUS International officially announced the 2021 LEXUS Lexus global sales.
From January to December 2021, the lexus brand sold 760,012 units worldwide (up 6% year-on-year), surpassing last year's performance and showing a recovery trend. Regionally, sales in North America totaled 332,000 units (up 12% yoy) and Chinese mainland and Hong Kong reached an all-time high of 227,000 units (up 1% yoy), driving a rebound in global sales. In terms of models, due to the strong performance of ES, RX and UX hybrid models, sales of electrified models reached about 260,000 units (up 10% year-on-year), a record high.
In addition, as the first product in the next chapter of the LEXUS Lexus brand, the new generation of NX brings leXUS's first plug-in hybrid model, providing a practical and effective electrification solution that is adapted to local conditions. Faced with the new challenge of achieving a "carbon neutral" society, LEXUS plans to achieve a pure electric version of all its models by 2030, and to take the lead in achieving sales of 100% pure electric vehicles in China, Europe and North America, achieving a global sales target of 1 million units. In addition, LEXUS plans to achieve 100% pure electric vehicle sales worldwide by 2035. LEXUS will continue to build products that meet the diverse needs and lifestyles of its customers.
Global sales in 2021:
North America: Approximately 332,000 units (y/y)
Chinese mainland and Hong Kong: around 227,000 units (up 1% yoy)
Europe: Approximately 72,000 units (up 2% y/y)
Japan: Approximately 51,000 units (up 4% y/y)
Middle East: Approximately 28,000 units (up 3% y/y)
Other East Asian countries and regions: Approximately 30,000 units (down 5% y/y)
Koji Sato, President and Chief Brand Officer of LEXUS International, said: "We would like to express our heartfelt gratitude to every customer who has purchased and used LEXUS products around the world. Despite the continued spread of covid-19 and tight spare parts supply, we were able to resume sales in 2021 and achieve a global sales volume of 760,000 units. ”
"In 2022, we will continue to deliver LEXUS's unique design and driving imprint to consumers in a more emotional way under the idea of 'hoping leXUS lexus will be the brand that people will still choose after reading thousands of sails'. Starting with the upcoming release of the EXCLUSIVE BEV model 'RZ' in the spring, we will also accelerate the development of electrified models and introduce more new models that are close to different customer lifestyles. ”