Remember in the past, when Xiaobian was still engaged in car sales, the two questions asked the most by customers in the 4S store were "Is there a current car?" "Are there any offers?". Even if there is a current car, even the configuration, color, and discount can be completed. But after the rise of the concept of "pre-sale", everyone seems to have less attachment to "existing cars".
I have to say that the reason why "pre-sale" can rise is undoubtedly because the product has enough allure or has a limited number of labels, and it has begun to become popular in all walks of life. From the time we book handmade models and limited-edition cosmetics on a treasure, to the pre-sale of pre-built properties that real estate developers have played before. But in fact, as a commodity with a large daily circulation, the car also has the shackles of the concept of "current car", and it can even get a piece of the pre-sale trend, to be honest, Xiaobian is still a bit unexpected.
Leaving aside the special case of "speculation concept" such as Faraday Future, which has not built a car since 17 years, in fact, there are still many brands of cars that have a blind booking mode of "paying money before seeing the car". Among them, there are also some big brands, take the recent example, like the luxury hunting pure electric coupe pole Kr 001 is actually listed as early as April, and only began a small amount of delivery in October 21, in May it has been said that the order has been scheduled to 2022, and must accept more than 100,000 yuan of "big order" to receive orders, which is equivalent to guaranteeing money for half a year to get the car.
Another example is a longer time span, that is, Weilai, ET7 from the NIO day release in 2021, has not yet been delivered, and the 2022 NIO day released another sports car ET5, which is expected to be delivered in the third quarter of 2022. It can be seen that this kind of car purchase method of "paying money before seeing the car" has become the norm of the current car transaction.
Then some people may also say that this is all the routine of the new domestic car-making forces, right? Eh, but as far as the current market situation is concerned, even some of the traditional car companies we think have also begun to play such a routine, in addition to some of the real shortage of volume models are really going to take the conventional booking process, like Cadillac's first pure electric model in November 21 Guangzhou International Auto Show began pre-sale, the actual delivery has been planned to the middle of 2022. In addition to pure electric vehicles, personalized fuel vehicles such as the Toyota 86 and Subaru BRZ, which were previously introduced again, were also blindly booked before the official pre-sale price was announced, and the expected delivery time was also expected to be the end of March 2022, in fact, these are far beyond our previous understanding of the "booking cycle".
And according to Xiaobian's understanding, such a reservation-based car purchase is not only prevalent in the domestic market, but also can only be said to be more than enough overseas. I don't know if you remember the pure electric pickup truck in Tesla that is angular, since the release in 2019, although many channels can see its figure, but according to the official channel news, at least it has to withdraw to 2023 to start production, a full 4 years! And last spring, you should remember that hummer Hummer announced that it was resurrected in the form of an EV, and it will not officially start production until early 2023! And the same as the domestic market, such behavior is not limited to electric vehicles, last year Ford's listing of Bronco, basically did not have the opportunity to get a car in 2022.
But then again, this is actually limited to the "pre-sale" routine of the model, now many just needed models are actually not particularly long booking time, for example, before everyone said to wait a long time BYD DM-i and Geely Star More L is actually about 3 months of delivery. In fact, everyone began to accept the "pre-sale" is also a good phenomenon, just because the car is slowly no longer "just needed" but a signal of consumption upgrade, but for PPT car manufacturing, empty gloves white wolf behavior, Xiaobian still recommends that everyone resolutely resist is better, so in today's day, how long are you willing to wait for a car?