Lead
As the fifth model of NIO's mass production model,
ET5 was born on NIO Day.
Where is et5's product strength?
Nio Day has passed a few days, about the new car ET5, some information needs a few days of precipitation to see more clearly. Let's start with the facts:
At NIO Day 2021 held on the evening of December 18, NIO released its fifth mass production model, and the price is the most affordable, specifically 328,000 yuan to 386,000 yuan, if the Baas car purchase method (rent electricity) will be reduced by 70,000 yuan, down to 258,000 yuan. However, the owner also needs to pay a monthly battery pack rental fee of 980 yuan (75kWh standard battery pack) and 1480 yuan (100kWh long battery pack).
In addition, the core facts about et5 also include the expansion of the dual motor intelligent four-wheel drive system, 4.3 seconds acceleration of 100 kilometers, front and rear five-link suspension, shaft-to-load ratio of 50 to 50, and the longest endurance of more than 1000 kilometers. The car, which benchmarks the BMW 3 Series and Tesla Model 3, will be delivered in September 2022. At the same time, NIO ET7 will open the lock order on January 20, 2022, and open the delivery on March 28, 2022.
In terms of intelligent configuration, the ultrasensory system AQUILA equipped with NIO ET5 is equipped with 33 high-performance perception hardware, including 7 8-megapixel high-definition cameras (compared with the 1.2 million pixel camera used by Tesla FSD (fully autonomous driving system), 4 surround view cameras, 1 ultra-long-distance high-precision lidar, 5 millimeter wave radar, 12 ultrasonic radar, 2 high-precision positioning units, 1 vehicle-to-road collaborative perception and 1 enhanced main driver perception. It can generate 8GB of image data per second.
The ET5 is equipped with NIO's panoCinema, a digital cockpit with AR/VR technology. NIO and innovative AR equipment company NREAL have jointly developed exclusive AR glasses (NIO Capital has led the C round NREAL), which can project a visual distance of 6 meters, equivalent to a 201-inch large screen. In addition, NIO has also cooperated with NOLO to develop NIO VR Glasses, equipped with ultra-thin Pancake optical lenses, which can realize binocular 4K display.
With the same door ET7 "grab the order"
At present, smart electric vehicles not only create a new car category, but also bring a completely different consumption rhythm. Product iteration is significantly faster than the speed at which traditional car companies can launch new products. Taking the BMW 3 Series benchmarked by ET5 as an example, there will be a small change in the middle of the 7 years between generations. Although there are annual models every year, they are mostly limited to increased configuration and cosmetic tinkering.
ET7
At present, the market competition is fierce, and Internet companies have entered the automotive field, fully validating the "fast fish" rule. For consumers, the consumption strategy and consumption cognition that adapt to this fast pace have not yet been fully "evolved".
The ET7 official announcement also released at NIO Day in January this year will be delivered in March 2022, while the ET5 official announcement will be delivered in September 2022.
The last one hadn't been delivered yet, and this one was here again.
Although it is different in the model level, in fact, Weilai does not deny the possibility of mutual "grabbing orders" between the two cars. At the media communication meeting the next day, Qin Lihong did not directly answer this question, he said, "Weilai was established for 7 years, user operation for 5 years, always adhere to one thing: believe in Weilai, users buy early and enjoy early, will not suffer losses." ”
As for the balance of rights and interests of new and old users, he believes, "We do any iteration will think about how old users are." And invest resources to make it better for old users to repurchase their rights. In another hundred years, Weilai will also take them (old users). "The world is dynamic, cars are consumer durables. Not to make some models perform best, to make others bad. ”
The new forces of car-making are running too fast and need to wait for consumers.
Running too fast, can production keep up?
Li Bin said frankly that the ET5 is the car with the largest order volume in the same period in Weilai's history. What he didn't mention was that this was probably the first car that paralyzed the Weilai App because of too many orders. Similarly, in 2022, NIO will usher in the situation that the two cars will begin to be delivered.
If IT is said that WEILAI has experienced a period of brand establishment before, then in the future, WEILAI will usher in a real volume of models. This will truly test NIO's ability to build a system.
Looking at WEIO's deliveries this year, October's deliveries were the most eye-catching, with a total of 3667 deliveries, down 65.5% month-on-month. The other two, Xiaopeng is 10138 vehicles, ideal 7649 vehicles.
Qin Lihong, co-founder and president of WEILAI, once told the media that in October, the WEILAI factory was renovated and upgraded, and it only operated at full capacity for 10 days. The reason for the upgrade is the preparation for the official delivery of ET7 in the first quarter of 2022.
In addition, although NIO is not officially listed, the data shows that in October, 11 ET7s have been produced at the NIO plant, which is estimated to be engineering trial vehicles.
Since its commissioning, JAC NIO Advanced Manufacturing Base has undertaken the production of NIO ES8, NIO ES6, NIO EC6 and other models. Within two years, three models were successfully mass-produced.
It seems that Weilai itself did not expect such a tight production capacity. On April 7 this year, NIO's cumulative production has reached 100,000 vehicles. From May 27, 2018 to July 18, 2020, after more than two years, the 50,000th NIO mass production vehicle rolled off the production line at the JAC NIO Advanced Manufacturing Base. From the 50,000th unit to the 100,000th unit, it took only 9 months. It took only 1046 days to go from 0 to 100,000.
NIO non-stop, NIO's second production base officially started on April 29, located in Hefei City, Anhui Province NeoPark Xinqiao Intelligent Electric Vehicle Industrial Park, covering an area of 16,950 acres, according to the plan, the first car manufactured by NIO's second production base will be completed in the second quarter of 2022 to complete the full process production line trial production line off the production line, the third quarter of the official mass production. Although Weilai did not disclose specific details, from the time node, the second production base is probably prepared for ET5.
At NIO's third-quarter 2021 earnings call, Li Bin said that the maximum production capacity of the two plants is planned to be 600,000 vehicles per year. But there is still a considerable way to go before the planned capacity becomes the actual capacity.
At the same time, at the NIO Day that released ET5, Li Bin said that 2021 is the "first year of globalization", and NIO will enter the German, Dutch, Swedish and Danish markets in 2022. NIO also plans to provide services to users in more than 25 countries and regions around the world by 2025. This is bound to pose a challenge to production capacity and supporting systems.