Since the birth of the car, the automobile manufacturing industry is a high-threshold industry, I think when the car was just born, relying on one or two particularly top engineers, they can hand-build a luxury car out, and very proud to name it after themselves, such as Mercedes-Benz is like this.
Later, with the advent of the era of the Industrial Revolution, assembly line production has become a common way of automobile production, so who has advanced production equipment and strong research and development capabilities, then who can become a first-line automobile brand, such as General Motors, Ford Motors, Toyota Motor, are developed in this way.
After the advent of the Internet era, the research and development and production of automobiles has changed. Automobiles have gone from simple industrial manufacturing to smart manufacturing. In this process, many Internet companies have joined in, and their Internet thinking has made the car a smart hardware device.
In the past, cross-border car manufacturing was ridiculed, and the probability of failure would be relatively large, but now the probability of success of cross-border car manufacturing has been greatly improved. So what companies in the global market have carried out cross-border car manufacturing, and what are their chances of winning?
[1] Cross-border car manufacturing must have a core "advantage"!
Cross-border car manufacturing must first have a core technology, we look at several brands currently involved in cross-border car manufacturing, such as Huawei, Xiaomi, Apple, Sony. In fact, they all have very advanced technology in their respective fields, which is irreplaceable by others, for example, Huawei has very advanced communication technology, automatic driving. Xiaomi has a very perfect ecosystem of smart hardware devices and has a very large number of user fans, which are unattainable by other brands. Sony itself is a giant in international consumer electronics and is in a world-leading position in many aspects such as games, videos, cameras, etc. Not to mention Apple, each new product of Apple is often subverting the industry. So these brands more or less have a core advantage that no one else can replace.
[2] Cross-border car manufacturers often face transformation and upgrading
All the companies involved in cross-border car manufacturing, they are already in a leading position in their own industry, but they are also facing transformation and upgrading. A new breakthrough needs to be found in the automotive market. For example, Xiaomi and Huawei have achieved good results in smart phones, but the smartphone market has gradually become saturated, and it is necessary to find new breakthroughs, and Huawei has also suffered from US sanctions and also needs to develop its own technology through the new carrier of the car.
Sony in recent years the development of enterprises is in the ascendant, although Sony is still a very strong supplier of smart phone parts in the world, for example, the cameras of smart phones are almost all provided by Sony, and Sony also has very good results in the field of imaging systems, including games, but Sony's smartphone business is relatively general. So Sony is also facing transformation and upgrading.
[3] It is necessary to have strong financial strength or financing ability
Whether it is in the past or now any company that wants to engage in the automotive industry, there is certainly no money, Xiaomi took the lead in saying that the first phase of investment of 10 billion yuan to build a car when holding a press conference. Apple is not to mention, it is now one of the top companies in the global market capitalization, with a lot of cash in hand, which can be invested in the research and development of new products. Huawei is the same, from beginning to end is a company that attaches great importance to research and development. Therefore, these companies, whether they are personally involved in car manufacturing or providing technical support to other car brands, must have strong financial strength behind them.
So what are the chances of these companies building cross-border cars? I think their odds are relatively high, especially from a few companies in China. Because China's current industrial manufacturing capacity is already the world's leading, and the cost can also be controlled relatively low, followed by the current smart cars are cloaked in intelligent clothing, its core is still essentially the machinery manufacturing industry, so this is the advantage of Chinese enterprises. In contrast, other foreign companies, if there is no perfect industrial manufacturing capacity, even if there is money, it may not be able to succeed.
Secondly, in terms of technology, new energy vehicles and fuel vehicles are also very different, in the past hundred years, traditional car brands, the technology and patents on fuel vehicles in their hands, there is no meaning in new energy vehicles. And new energy vehicles pay more attention to batteries, motors, electronic control systems including on-board intelligent car machine system updates and upgrades, Chinese brands are not lacking.