Diverse scene adaptation, rich content ecology Is your life smarter?

A robot at the Qingdao International Convention Center in Shandong province is making coffee. Photo by Xinhua News Agency reporter Li Ziheng

Wearing a smart watch on his hand, a smart door lock at home, a smart robot for sweeping the floor, and even a pet cat with a smart cat litter basin... At present, in addition to smartphones, a variety of smart terminals have entered daily life. Statistics from the Ministry of Commerce show that in 2021, sales of life smart devices increased by 90.5% year-on-year; sales of smart watches, smart glasses and other smart wearables increased by 36.3% and 26.8% respectively year-on-year. Smart life products have gradually become a new trend of life consumption.

Everyday life is more convenient

"Simple installation, easy operation, both doorbell and monitoring, killing two birds with one stone!" Speaking of the recently installed smart cat's eye, Ms. He, a "post-90s" resident of Beijing's Chaoyang District, is very satisfied. This product was purchased after being recommended by a friend, Ms. He said, "When it is detected that there are people, it will automatically take pictures, and it will not shoot when there is no one, which is very smart and saves memory space." ”

When the "post-90s" and "post-95s" grew into the main force of home improvement consumption, their acceptance and demand for smart homes increased significantly. The reporter found that from smart clothes drying rods, smart speakers, smart refrigerators and other smart items, to smart audio and video systems, intelligent security systems, smart bathing systems, intelligent lighting systems and more comprehensive whole-house smart scenes, many brands have established a complete range of product systems to meet the needs of consumers to create a "smart home".

The reporter learned that the whole house intelligence belongs to upgraded consumption, and the market potential is very large. In 2021, the number of whole-house smart industry brands on the Tmall platform has increased by more than 1 times, and sales are also growing at a high speed. In the past year, sales of Xiaomi and Mijia increased by more than 400% year-on-year, and Huawei smart home ecological brand Huawei Smart Choice, smart door lock well-known brand Cadiz, and smart home well-known brand Oribo have doubled their annual sales growth.

According to the report of third-party institutions such as Yiou Think Tank, it is expected that in the next 5 years, The shipment volume of China's smart home device market will continue to grow at a compound growth rate of 21.4%, and the market shipment volume will be close to 540 million units by 2025, and the market size will be close to 1 trillion yuan. In recent years, major brands have entered the smart home industry, which means that the potential of the whole house smart market is about to usher in an outbreak, and the home improvement industry will be upgraded from "beauty" to "beautiful decoration + smart decoration".

Immersive apps are more fun

It is reported that in 2021, the global smart watch shipment volume was 127.5 million pieces, an increase of 28.31% year-on-year. From the perspective of the regional market, China accounts for 24%, ranking second, second only to North America, and is the largest market for children's smart watches.

Answering calls, sending messages, measuring heart rate... With a smartwatch on, people don't just look at the time. Similarly, smart wearable products such as smart glasses and smart shoes launched by merchants are no longer simply to make consumers see more clearly and walk more comfortably. In the knowledge quiz community gathered by young people, in the short video of some bloggers' smart glasses evaluation, smart glasses can realize functions such as calling, navigation, taking photos, translating, etc., attracting netizens to watch and discuss.

Under the background of "Internet + medical health", smart medical care, telemedicine, etc., smart wearable devices have ushered in a golden period of development. Medical data obtained based on intelligent hardware enables interventional treatment and health management throughout the life cycle.

In smart wearable devices, there is also a class of vr (virtual reality), AR (augmented reality), XR (extended reality) devices that have attracted much attention, such as VR all-in-one machines, split VR/AR glasses, MR (mixed reality)/VR headsets, etc. The reporter learned that at present, the users of AR and XR hardware are mainly digital technology enthusiasts with high purchasing power in first- and second-tier cities, who show a strong curiosity and desire to explore digital technology innovation products, and hope to complete self-expression in consumption. With the continuous improvement and improvement of hardware experience, the diversification of scene adaptation, and the richness and improvement of content ecology, XR devices are expected to become a new generation of popular consumer electronics, playing an important role in immersive training, simulation training, remote office collaboration and other fields.

The market outlook is broader

Looking at the different types of smart devices, they have achieved a lot of development and progress than when they were first introduced, which better meets people's expectations for quality life. According to the "Report on the Development Trend of China's Information Consumption (2022)" released by the China Academy of Information and Communications Technology in March, intelligent products continue to upgrade to higher performance, and the intelligent transformation of traditional fields continues to deepen.

Taking the education field as an example, the intelligent hardware of education is developing in the direction of diversification and integration. Different from the early product forms such as point reading pens, smart watches, and early education machines, new terminals such as smart work lights, wrong-question printers, and educational electronic paper have appeared on the market. Multi-functional integrated educational intelligence hardware is also emerging in an endless stream, such as ByteDance's launch of intelligent work lights equipped with cameras, relying on artificial intelligence, text recognition and other technologies, it can complete intelligent word search, English follow-up reading, calculation problem explanation and other functions. Huawei and NetEase jointly developed the "Huawei Smart Dictionary Pen", which connects the dictionary pen to smart terminals such as mobile phones, tablets, and TVs by connecting to Huawei's ecosystem chain system.

The scale of China's internet users has exceeded 1 billion, from a regional point of view, the rural Internet infrastructure continues to improve, the sinking market business opportunities are huge; from the perspective of the crowd, the younger generation of users have a stronger willingness to consume new technological products, and the vast number of "silver-haired people" have unlimited potential to touch the Internet. With the improvement of the performance of software and hardware products and the quiet change of consumption concepts, smart hardware that truly meets the new needs of consumers will naturally be welcomed, and the market prospects for smart products are broad.

Source: People's Daily Overseas Edition