Vaguely remember when the smart phone just emerged, the offline store was lined up with people to buy mobile phones, and then online shopping developed, everyone switched from offline to online, the frequency of changing mobile phones at that time was very high, but as the development of smart phones became more and more mature, more and more powerful, the frequency of changing mobile phones began to slowly decrease, such as the recent February 2022 data released by the China Communications Institute, domestic mobile phone shipments were 14.864 million units, down 31.7% year-on-year.
To know that February is the era of alternating the old and new, the new flagship release, such as Xiaomi 12 series, Samsung Galaxy S22 series, realmeGT2 series, etc., but also many old flagships sharply reduced prices, even so, February domestic mobile phone shipments or fell sharply, which can not help but let us think about a question, why do young people now do not love to change new mobile phones? A closer look at the reason is nothing more than 3 points.
1, like the mobile phone is more and more expensive, cheap mobile phone and can not see
In the past, we wanted to buy a mobile phone equipped with a flagship chip, 1999 yuan or 2999 yuan can be done, but these two years are different, take the main cost-effective millet, the starting price has also come to more than 3000 yuan, but also the entry-level flagship machine, the real positioning of the flagship market mobile phone is Xiaomi 12Pro, starting at 4699 yuan.
Can't afford to buy flagship machines, and can't look at low-end mobile phones, think that their cost performance is too weak, the quality is too poor, so they fell into a tangled mood, so the frequency of new machines slowly decreased.
2, the performance of the mobile phone is already very strong, the old model is still smooth
Mainstream manufacturers will provide up to 4 years or more of system updates for their own mobile phones, such as Apple, Samsung, Millet, etc., these mobile phones are constantly updated, constantly introducing new features, plus the chip performance has overflowed, take the 2016 Snapdragon 835, in 2022 can still run smoothly to eat chicken, king and other mainstream mobile games, daily use of app does not have any pressure.
3, mobile phone innovation is more and more scarce, there is no new function that moves people's hearts
2017 can promote consumers to change the desire may be the full screen, a larger screen size, bringing more shocking visual impact, but look at it for a long time is also tired, 2019 high brush screen introduced into the smart phone, 120Hz compared to 60Hz sliding experience is more fluent, everyone in order to taste the new mobile phone, but what new technologies in 2022 can prompt everyone to change the machine? After thinking about it for a long time, I couldn't find it.
On why do today's young people not like to change their mobile phones frequently? Netizens also expressed their views.
Netizen 1: There is no money, you see which one with money is not a new machine to change.
Netizen 2: Migrating data is really too troublesome, as well as the login records of various APPS, and the passwords must all be re-entered.
Netizen 3: I used to pay attention to the new mobile phone, now I am not interested, it is almost the same, I can use it, and I do not play large games.
Netizen 4: I think it is mainly because there is no money, and secondly, because the mobile phones are all the same and have no characteristics! There is also the fact that the price does not match the actual configuration, and the high stacking material cannot meet the low demand.
Netizen 5: My mobile phone has been used for more than 4 years, it is the longest used one, the main reason for not changing is that the mobile phone functions are similar, and it looks similar, for me, who usually just watches the news, watches TV series, and watches movies, it is enough to use, unless it is broken, otherwise I will not change.
Obviously, the frequency of everyone changing mobile phones is gradually decreasing, which is nothing more than no money, no novelty, and too durable! It is difficult to imagine in what direction mobile phones will develop as consumers, but at least for the time being, the form and function of mobile phones will not change much.