With the improvement of the public's living standards and consumers' emphasis on security precautions, door locks, as an important component of home security, have also been intelligently upgraded. Based on the deepening layout of China's smart home industry chain, the maturity and development of security, AIoT, biometrics, Internet of Things and other technologies, smart locks are gradually connected to more life scenarios, and derived strong market demand, including TCL and many enterprises through product and industrial chain reshaping, have rushed to the smart lock market.
On April 21, TCL Smart Home released the new products of the Lingyan Xiaokong 10 series at the TCL Visual Security Smart Lock 2022 Spring New Product Conference, and the three new products released this time were: "True 3D Face Recognition Cat's Eye Lock X10", "Remote Visual Large Screen Cat's Eye Lock C10", "Finger Vein Recognition Smart Lock P10". It is said that the new 10 series carries the infinite wisdom light, true 3D structured light face recognition, full-scene visual cat's eye, macro light finger vein recognition, radar wave sentinel mode, "Honghu" home security system, ultra-quiet smart lock body, child safety protection, NFC fully compatible unlock, dual electric double charge ten security black technology, aiming to bring users a safer and more convenient technology experience.
Bu Haifeng, general manager of TCL smart home at the press conference, said: Since the layout of 2019 has WiFi function, automatic lock body and visual intercom smart lock, and in 2020 in response to the "epidemic prevention demand", research and development of safe face recognition, the first silver ion antibacterial smart lock, in 2021 launched a large screen cat's eye, large screen + remote video intercom double cat's eye smart lock, until 2022 10 series of new products released, TCL officially completed the 3D face recognition smart lock, cat's eye lock, Finger vein lock product layout of 3 industry tracks.
The market demand for smart locks is vast, and it is inseparable from the "security" life door
Boosting the quality of life into all scenes of life, smart homes have gradually entered public life in recent years. In the field of smart home, in addition to smart home appliances, there is also a just-needed track that has to be mentioned - home security, and has formed a market size of nearly 100 billion. TCL 2019 began to lay out smart home, layout family security, focusing on the construction of home security, care security and network information security 3 family security scenarios and products, of which home security products include smart door locks, cat's eye, doorbells, smart doors, consumers familiar with TCL smart door locks is TCL smart home fist products.
As the first entrance of smart home hardware products, smart door locks have been popularized and recognized for their convenience and solving the pain point of "forgetting to bring the key", and after the "Thousand Locks War", the industry has shown a spurt of development. At the same time, the change of AI, fingerprint recognition, intelligent sensing and other technologies has also continued to inject impetus into the outbreak of the smart door lock industry.
According to the data of "Sunflower Big Data: 2021 China Smart Home Industry White Paper" initiated by Jianbo Network and China Construction Expo, Huaxi Securities, Mingyuan Real Estate Research Institute, etc., the overall sales volume of smart door locks in China in 2021 is about 13 million sets, an increase of 62% year-on-year; it is expected that the overall sales volume of Smart Door Locks in China will reach 19 million sets in 2022, an increase of 46% year-on-year. The industry as a whole is on the rise, and the proportion of sales of high-end smart lock products is increasing.
Aowei Cloud Network (AVC), a big data organization focusing on the field of smart homes, also confirmed this trend in its "2021 China National Smart Door Lock Market Online Summary Report". The report also pointed out that in the broad market demand, consumer demand for smart locks has always been inseparable from the life gate of "security".
What does "security" mean to users? The TCL smart lock conference told the real user stories of 4 smart locks. White-collar women who work alone in big cities hear a strange noise outside the door at night, the elderly who live in the same house for three generations from their hometowns in the city always forget to bring the keys, the mother who takes care of her autistic son at home finds that the child runs out alone and is extremely anxious, and the couple who just moved into the new community before the epidemic isolation face food shortage and worry... They all want to get care through a smart lock, and more security.
Industry analysis believes that TCL advance card slot visual security smart lock, three new products take the lead in establishing a set of security intelligence as one of the family "moat", not only to hand over to users "visible, more secure" answer sheet. It also truly "stuck the future of the smart lock industry".
Innovative black technology improves smart lock security
By equipping with Bluetooth, ZigBee, Wifi, NB-IoT, cloud interconnection and other communication technologies, remote control and multi-port unlocking of smart locks can be realized; and biotechnology such as fingerprints and faces makes smart locks have convenient and fast features. Today's locks can be defined as smart home entrances composed of people, smart devices, chips, and the Internet of Things.
Aowei Cloud Network also pointed out in the report that security can be improved through new unlocking methods, such as face recognition technology and palm vein recognition.
TCL released the industry's first smart lock equipped with 3D structured light face recognition technology - X7S in 2021, which was widely praised by consumers in the market. This year, TCL once again cooperated with Obi Zhongguang to create a third-generation 3D structured light face recognition smart door lock solution with higher recognition accuracy, faster speed and no fear of darkness for the new X10.
The third-generation face recognition module jointly customized by TCL and Obi Zhongguang can project more than 28,000 projection spots, accurately identifying the user's facial features and depth. Compared with the ordinary face recognition program, the new product has a built-in Obi Zhongguang MX6300 depth chip and self-calibration algorithm, which supports more than 100,000 times of accurate recognition, and the accuracy of the use of long-lasting time is not reduced, which can not only identify more of the user's face information, improve the recognition accuracy, eliminate the cracking of flat images, and even the simulation of the hood. It is reported that the face detection technology and face recognition technology of Obi Zhongguang have obtained the double certification of the National Financial Technology Evaluation Center (BCTC). Moreover, thanks to the independent AI recognition chip and the "dual core" blessing of the deep computing chip, 3D structured light face recognition can also continuously learn the user's face features and generate exclusive faces, which is not only safer and safer to use, but also faster and faster.
It is reported that the new 3D structured light face recognition technology improves the convenience while improving security. Compared with the previous generation of products, the recognition speed is increased by 30%, and the door is opened in the second of non-inductive recognition, which truly liberates the hands. People stand in front of the door lock, the door lock can be opened in seconds, 1.2-2 meters height can be easily identified, with the child lock function, to avoid the risk of children mistakenly going out. The flagship X10 is fully functional, truly meeting the needs of three generations of the same house and a family of five.
TCL smart lock product team found in the user survey that the traditional fingerprint unlocking method also needs to be iterated. Especially children, the elderly, because of the shallow fingerprints, fingerprints are often difficult to unlock. Even adults, in the case of peeling in winter and water on their hands, the traditional fingerprint lock is not accurate and difficult to unlock.
In order to solve the above pain points, P10 adopts a new "macro light finger vein recognition" technology, through macro sensor and infrared light, it can still be accurately identified in the case of stains and water stains. The finger vein is the only biological key for each person, and the recognition sensor samples and identifies more than 300 feature points and more than 2,000 blood vessels in each finger to meet the verification characteristics. In the hundreds of actual tests on dozens of testers, even if there is no fingerprint, dry crack, water, stain, etc., it can be identified to more than 98%. The finger vein recognition technology equipped with P10 has also passed the inspection test of China Thiel Laboratory and the Product Quality Supervision and Testing Center of the National Security Prevention and Alarm System.
Gain insight into customer needs and provide a visible sense of security
"TCL was the first in the industry to put forward the brand concept of 'visible sense of security' and the 'cat's eye lock' function in response to users' demands for 'safety'." Bu Haifeng said, "TCL will be electronic cat's eye, large screen into the smart lock, through the network and app, cat's eye can be interconnected with smart screen, mobile phone, users whether at home, or in the field, can always view and understand the situation outside the home, practically feel the 'visible sense of security'." ”
10 series of new products to upgrade the visual cat's eye function, X10, C10 are equipped with a full-scene visual cat's eye, through the 150 ° ultra-wide angle cat's eye camera, 4 940nm infrared fill light, to ensure the night vision effect, and 4-inch local large screen to achieve interconnection, users can always through the smart lock screen, TCL App to wake up the cat's eye to view the situation outside the door, or use the cat's eye and visitors outside the door to carry out 1080P hd video calls. Equipped with a light sensor and a high-fidelity microphone, it realizes two-way intercom calls, and can also use mobile phones, smart screens for remote viewing, and remote control to open doors. TCL smart lock also realizes the linkage with the TV smart screen, users can also see the video outside the door synchronously when watching TV at home, message notification, and can also unlock the lock through AI voice.
In addition, the three new products of X10, C10 and P10 released this time are equipped with the home security system created by TCL Honghu Laboratory: trusted OTA system, one machine and one secret, and security network 3 major software security technologies. OTA upgrade is equivalent to "cloud service platform", smart lock can also be upgraded and updated online like a mobile phone; one machine and one secret finger smart lock and electronic key are bound through a unique code, not afraid of being copied by others. At the same time, the IoT cloud firewall of Honghu Lab is also constantly protecting the network security of smart locks and other TCL smart home appliances, leaving no loopholes that people can take advantage of.
It is worth mentioning that as the R&D guarantee of TCL technology, Honghu Laboratory has rich experience in cutting-edge technology exploration and application landing, with 4 technology centers in the world, more than 200 big data cloud platform and cloud platform team, and more than 400 AI algorithm experts. It has processed 5.7 billion IoT interactions, 5.3 billion AI voice interactions, and blocked 280,000 cloud attacks, covering more than 110 countries and regions around the world, providing 24-hour security protection for more than 80 categories and more than 900 million users of TCL.
In terms of product price, among the 3 products released this time, X10, which uses infinite design and 3D structured light face recognition technology, is priced at 4999 yuan and the first tasting price is 4599 yuan; C10, which has a full-scene visual cat's eye and can be seen everywhere- is priced at 2999 yuan and the first tasting price is 2799 yuan; P10 equipped with finger vein technology, the elderly and children can recognize and the doorbell, priced at 2499 yuan, and the first tasting price is 2299 yuan.
With technological innovation driving the industry to become more mature, smart locks, as one of the three major applications of whole house intelligence, are about to usher in the outbreak of market demand. At the time of this tide, with the comprehensive strength of capital, technology and supply chain. TCL smart home will be based on consumers' product function needs and service needs, adhere to technological innovation, product leadership as the core of development. The visual security smart lock will be popularized and popularized, so that every consumer can have a visible sense of security.