On April 26, the 14th Beijing International Film Festival came to an end, and in the intertwined light and shadow, the film stories of the Beijing Film Festival traveled all over the world. In the context of the accelerated development of the film industry, the Beijing Film Festival is attracting more and more ordinary people, as a leading "technology + full-text entertainment" service platform, Maoyan provides full protection for the Beijing Film Festival in terms of online ticketing and special publicity.
During the Beijing Film Festival, Maoyan Entertainment, as the official ticketing platform, ensured the smooth operation of the ticketing system of the Beijing Film Festival with mature ticketing experience and technical capabilities, and realized the smooth and silky ticketing service throughout the whole process. At the same time, Maoyan relied on its own media matrix to plan special publicity for the Beijing Film Festival, more than 20 crews walked into the Maoyan interview room, more than 70 directors and actors were interviewed, and the relevant content received more than 300 million views on the whole network, deeply and comprehensively conveying the information of the Beijing Film Festival, attracting the attention of fans on the whole network.
In addition, Maoyan Professional Edition followed up and disseminated the whole process of the Beijing Film Festival, and planned more than 100 pieces of content related to the Beijing Film Festival for industry media, film lovers, and fan groups, which received more than 8 million views. In order to cooperate with the Temple of Heaven Award of the Beijing Film Festival, Maoyan Professional Edition independently plans the award-winning content, accurately covers industry media people, and provides a timely and smooth communication window for domestic and foreign film media, filmmakers and senior fans, making the light and shadow stories of the Beijing Film Festival more dazzling and colorful.
For four consecutive years, he has served as the exclusive ticketing platform to achieve a silky and smooth ticketing experience
Behind the successful conclusion of the 14th Beijing International Film Festival, Maoyan's strong ticketing service and event support are inseparable. It is understood that this year's Beijing Film Festival received a total of 1,509 registered films from 118 countries and regions, including 191 domestic films and 1,318 foreign films.
As the official ticketing platform of the Beijing Film Festival, Maoyan has escorted the Beijing Film Festival for four consecutive years. In this Beijing Film Festival, Maoyan is deeply involved in key links such as the production and research capacity of ticketing and ticketing, pre-sale ticketing information, and ticketing process management of the Beijing Film Festival, ensuring that when a large number of users pour into Maoyan to buy, the system still runs smoothly, bringing users a silky and smooth ticketing experience, and achieving second-level response to customer complaints.
With strong system support, Maoyan once again provided a strong guarantee for the ticketing of the Beijing Film Festival. Within 2 hours after the 14th Beijing International Film Festival in 2024 was opened, the 4K version of "Mei's Day and Night", "Garden Nightmare" and "Cangshan" became the three fastest sold-out films, while "The House of Unhemp", "Pulp Fiction" and "Once Upon a Time in America Director's Cut Extended Version" were the top three in total ticket sales, and the classics of film history were favored by the majority of fans.
On the basis of providing a stable ticket purchase function, Maoyan further analyzes the portrait of movie-watching users to provide more references for the industry. Ticketing data shows that within 2 hours of ticket opening, female audiences accounted for 66% of the total ticket buyers at this year's Beijing Film Festival, of which young audiences aged 20 to 29 accounted for 61%. It is worth noting that the number of fans in other places has increased by 3% compared with the previous year, which shows the attraction of this year's Beijing Film Festival to young audiences and fans in other places.
During this year's Beijing Film Festival, in addition to providing online ticketing functions, Maoyan also deeply participated in the volunteer management of offline theaters, the recruitment of fans on the red carpet at the opening ceremony, the recruitment of master classes and industry forums, etc., and added a festival information module to the theme module of the Beijing Film Festival, building an efficient information bridge between the Beijing Film Festival and fans.
Maoyan media matrix is exposed through all channels, and the main creator's interview room brings behind-the-scenes easter eggs
As an annual light and shadow event, the Beijing Film Festival carries the attention of filmmakers and fans across the country. In order to cooperate with the activities of the Beijing Film Festival, Maoyan relies on its media matrix to plan special promotional content, fully covering social media such as Douyin, Weibo, Xiaohongshu, etc., by subdividing the movie-watching crowd and accurately creating topics, to achieve efficient exposure, and to show the charm of light and shadow of the Beijing Film Festival in an all-round way.
With accurate topics and extensive publicity, during the Beijing Film Festival, related topics simultaneously appeared on the hot searches on various platforms, attracting attention. For example, on the Douyin platform, hot topics such as "Red Carpet of Beijing International Film Festival" and "Fei Xiang Zhu Yilong North Film Festival in the same frame" appeared. Among them, "You Benchang Hu Ge Northern Film Festival Combination" attracted 3.417 million people to watch.
Under the hot topic, the browsing data of individual graphic and video content is also very eye-catching. During the Beijing Film Festival, Maoyan shared the status of different filmmakers during the event by launching the "Maoyan Exclusive× Live Direct Hit". Among them, the single video of "Zhou Ye Hairband Floated into My Heart" released by Maoyan Entertainment received 238,000 likes on the Douyin platform.
During the Beijing Film Festival, Maoyan released a total of 270 pieces of content on the three platforms of Douyin, Weibo, and Xiaohongshu. Among them, there are 8 hot searches on Weibo, with a total reading volume of more than 140 million and a total discussion volume of more than 500,000. On the Douyin platform, the total number of likes of video content related to the Beijing Film Festival exceeded 602,700, and the total number of views reached 8,600w. On the Xiaohongshu platform, the total exposure of content related to the Beijing Film Festival reached 110 million, the number of topic participants was 1000+, and a single topic achieved more than 500w views.
In addition to matrix exposure, Maoyan also planned the theme activity "When We Walk into the Theater" for the Beijing Film Festival. During the event, more than 20 crews walked into the Maoyan interview room, and more than 70 directors and actors were interviewed. For the majority of fans, this is a rare opportunity to communicate with the main creators of the film, which is tantamount to a movie "easter egg" harvested off the screen.
In 2024, the film market is in the ascendant, helping the industry tell the story of Chinese light and shadow
The annual Beijing International Film Festival is a window connecting filmmakers, audiences and the film industry. As a platform that provides data services and publicity tools for film and television practitioners, Maoyan Professional Edition follows up the whole process of the event, especially for key activities such as the "Temple of Heaven Award".
During the Beijing Film Festival, Maoyan Professional Media Matrix released a total of 106 pieces of content related to the Beijing Film Festival, with a total reading volume of more than 8 million and more than 60,000 interactions, accurately reaching industry media people, mainstream media, film head media, as well as film lovers and fan groups, etc., to expand the communication volume of the Beijing Film Festival.
Among them, the total number of views of the award-winning promotional map of the Temple of Heaven Award exceeded 1 million, and more than 500 industry media people were covered point-to-point. At the same time, the "Maoyan Movie" Weibo, "Maoyan Professional Edition" Weibo, Xiaohongshu, Official Account, and the "Meow Meow Watching Drama" matrix account followed up synchronously, effectively helping the dissemination and exposure of the content of the award.
Now that the 14th Beijing International Film Festival has come to a successful conclusion, Maoyan has not only released its long-term accumulated experience and ability in the field of ticketing and entertainment content, but also demonstrated its mentality and determination as a service provider in the film industry, providing full support and guarantee for the Beijing Film Festival as in previous years. In 2024, the film market is in the ascendant, and in the future, Maoyan will continue to stand with filmmakers, provide comprehensive and perfect services and support for the film industry, and jointly tell more exciting Chinese film stories.