Due to the Spring Festival, the news about Meizu is gone, but Meizu's current life is really not good. How bad is it? Let's look at the data below.
Everyone should pay attention to the above figure, which is a survey report from CINNO Research, which shows the top ten brands in terms of overall domestic sales in 2021 and their share. From the first to the tenth person carefully looked at it no less than three times, unfortunately did not see the figure of Meizu. OnePlus, which ranks ninth, has a market share of 0.8 percent, and Samsung, which ranks tenth, has a market share of 0.6 percent, both of which are less than 1 percent. So how much market share can Meizu have now? Moreover, the ranking of other types of brands adds up to a total of 1.9%, other types of brands will have more Lenovo, ZTE, Nubia, Red Magic, Nokia, Meizu, etc., so many brands divide 1.9% of the market share, everyone talks about how much Meizu can get.
Based on the total annual shipment of about 350 million units in China, 1% is about 3.5 million units. Meizu's overall market share did not reach 0.6%, in other words, Meizu's overall shipments in 2021 are basically around 1.5 million units. What is the concept of this for Meizu, I believe everyone is very clear in their hearts. What I didn't expect was that Meizu can't even sell Samsung in China now, which is a big problem. Is it any wonder that some time ago it was rumored that Geely would acquire Meizu? Because Meizu is really at a critical juncture of life and death now, it will be more difficult not to make huge changes in the future.
Fortunately, everyone is not cold to Meizu's mobile phone, it seems that the accessories made by Meizu are still very cold, and the information shows that the monthly sales of the iPhone 13 series protective case made by Meizu are higher than those of Meizu's mobile phones. In fact, with the inherent impression left by Meizu to the industry and netizens, it is also a good way to do accessories. After all, this thing is low cost, fast replacement, and fast return of funds.