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Liu Qiangdong's "rebirth": one hand issued red envelopes at the Spring Festival Gala and the other donated $2.3 billion in stock for charity

At the end of 2018, it should be the saddest "Year Pass" in Liu Qiangdong's life, when he was tortured by the Minnesota "whirlpool", he was not only anxious, but also gray-headed. Three years later, in the Spring Festival of the Year of the Tiger, Liu Qiangdong's mood should be the best among several Internet giants: JD.com not only exclusively won the Spring Festival Gala interactive partner, red envelopes + physical gifts of 1.5 billion Yuan; he also announced the donation of nearly 15 billion yuan of shares for charity through the JD announcement on the second day of the first month of the first month.

According to JD.com's announcement, Liu Qiangdong, chairman of the board of directors and chief executive officer of the company, will donate 62,376,643 Class B ordinary shares to the third-party foundation for charitable purposes. According to public information, as of the close of the US stock market on February 1, the stock price of JD Group was $75.08 per ADS, and the value of the donated shares exceeded $2.34 billion. The donation will be mainly used for liu qiangdong's long-term attention to education, environmental protection and other social welfare undertakings.

"Invisibility" and "silence" have attracted the affirmation of people's dailys

According to public information, Liu Qiangdong currently holds 422 million shares of Jingdong Group, accounting for 13.48% of the total share capital, and after the completion of the donation, the number of shares held by Liu Qiangdong will be reduced to 360 million shares. However, this donation does not affect Liu Qiangdong's shareholder status.

Just concluded Chinese New Year's Eve Spring Festival Gala, Jingdong participated in the CCTV Spring Festival Gala interaction for the first time, the global Chinese participated in the Jingdong APP red envelope cumulative interaction volume reached 69.1 billion, Jingdong technology system has more than 3,000 technical personnel involved in the project's technical research and support work, through internal rapid movement and expansion, to achieve second-level scheduling of nearly 3 million containers, more than 10 million accounting resources in the Spring Festival Gala interaction and the Spring Festival of the New Year quickly switched. During the Chinese New Year, more than 200,000 Jingdong Logistics brothers were on duty overnight to fully protect the consumers' new year shopping needs in more than 300 cities and nearly 1,500 districts and counties across the country.

On the one hand, JD.com grabbed the limelight on the spring evening of the Year of the Tiger, and on the other hand, nearly 15 billion yuan of personal charitable donations were enough to make Liu Qiangdong ranked in the list of China's top 10 charitable donors so far.

After the Minnesota storm in 2018, Liu Qiangdong began to "stealth" under the strong attention of the public and the media. Rarely appeared in public, and began to "retreat to the second line", by 2020, he resigned from more than 50 companies in succession, and even resigned from the positions of Jingdong's legal representative, executive director, general manager, etc., and Jingdong also began to be taken over by Xu Lei.

In Liu Qiangdong's "stealth action" and "silence is gold", the pace of Jingdong's development under his indirect command is stable and good.

In the cold winter of 2021, the "Chinese stocks" that were the most affected by China's Internet giants, JD.com's stock fell the smallest, only -26%, compared with -68% in the market value of Pinduoduo, which once surpassed JD.com. Pinduoduo's market value has now been re-left behind by JD.com.

At the same time, JD.com has also reaped the successful IPOs of JD Health and JD Logistics in the past two years, successfully raising tens of billions of Hong Kong dollars. Its JD Technology has also recently announced that it intends to go public in Hong Kong.

On January 27, JD.com also received "real-name likes" from People's Daily. A commentary article published in the newspaper said that to do a good job in "promoting the integration and development of digital technology and the real economy", it is necessary for science and technology enterprises to carry forward the spirit of craftsmanship. The commentary takes JD.com as an example to introduce the experience of integrating innovation into the digital economy and the real economy to enter the deep-seated, breakthrough underlying technological innovation and points out that since the comprehensive transformation to technology in early 2017, JD.com has invested nearly 75 billion yuan in technology, forming large-scale robot warehouse scheduling algorithms, super automated supply chains, smart city operating systems and other digital technology application achievements, injecting new momentum for continuous growth into related industries and enterprises such as manufacturing, circulation and service.

Donate to do public relations for the listing of JD Technology?

Among the Entrepreneurs of Jiangsu Nationality, there is Zhang Jindong in the front and Liu Qiangdong in the back. Suning under Zhang Jindong was once the king of China's physical retail industry, and when Zhang Jindong and Suning were in the sky, JD.com under the leadership of Liu Qiangdong was still burning money and losing money for logistics construction and competition with Tmall.

Nowadays, Jiangsu's "second east, "front wave" has almost died on the "beach", Suning Tesco's latest announcement performance pre-loss of 42.3-433 billion yuan, the loss exceeded the net assets. Liu Qiangdong and JD.com of "Houlang" just ranked sixth in the global industry in the Internet services and retail industry list of the world's most appreciated companies in 2022 published by Fortune magazine in the United States. Companies that have jointly been selected into the Top 8 industry list with JD.com include: Amazon, Google's parent company Alphabet, Xiaomi, etc.

Some market analysts said that Liu Qiangdong's large-scale charitable donation also played a role in "public relations publicity" for Jingdong Technology to go public in Hong Kong.

However, from the previous information, Liu Qiangdong's charitable donation is not a "temporary cradle". At that time, his milk tea sister returned to suqian's hometown to comfort the villagers and shot a red envelope of 10,000 yuan. In February 2017, Liu Qiangdong donated more than 100 million yuan to Suqian City, Jiangsu Province, for local public welfare undertakings such as education, culture, pension and poverty alleviation. In June 2017, Liu Qiangdong donated 300 million yuan to Chinese Min University to establish the Jingdong Fund of Chinese Min University. In April 2018, he donated 200 million yuan to Tsinghua University to support the construction and development of Projects such as Schwarzman College of Tsinghua University and tsinghua University Student Global Competence Development Guidance Center.

It is understood that Liu Qiangdong's philanthropic road has actually begun since 2003, as early as when Jingdong only had 38 employees, he led the staff to fund the study of 38 poor children in Jingle County, Shanxi.

Some media have interviewed Liu Qiangdong, if you have so much money if part of it is realized, what do you want to do? Liu Qiangdong's answer was: "I just want to donate it, and 60% of all the cash taken from the company in the past ten years has been donated." I adopted 10 children myself, all the responsibilities I fulfilled, they are all orphans, no parents ... They will buy them a house in the future, including marriage, and I will treat them like my own children. ”

(Source: Financial Associated Press)

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