Wen | move point technology
The author | Yellow Dust
Edited | Steven Lee
In recent years, AIoT Has become the next growth driver of consumer electronics, and all-round intelligent products will become the mainstream in the future. Mobile phones already have a leading edge, will have the opportunity to link other devices to penetrate richer application scenarios, obtain massive traffic and data, and the cooperation between smart terminal brands and traditional home appliance manufacturers also makes the ecological platform of smart homes will gradually be unified from the underlying system.
With the iteration of mobile phones, PCs, AR/VR devices, coupled with the cooperation between large-screen products and home appliances is more fluent, our lives will enter an unprecedented new world, research and development, production, marketing, sharing, everything, need to follow the direction of technology iteration and consumer preferences to change, then follow the move point technology to understand the new trend of the consumer electronics market in the next year.
The SLR market continues to be eroded by devices such as micro-orders and smartphones
Canon recently confirmed that the EOS 1D X Mark III will be its last flagship SLR. Canon has now closed most of its camera production lines at its camera production plant in Zhuhai, announcing a significant reduction in its camera production capacity.
Traditional SLR is expensive and bulky, inconvenient to carry, after the rise of the mobile Internet, mobile phone photography further simplifies the difficulty of shooting operations, mobile phone manufacturers use precision hardware plus intelligent algorithms to enhance photography imaging capabilities as much as possible, coupled with third-party photography App cooperation, photography, video is not in the word, has become the most popular and lightest photography equipment.
The wave of self-media and short videos swept the country, and the action camera began to be popular, because it paid more attention to some of the photography needs of people in extreme sports scenes, so the action camera had more advantages in image stabilization technology, wide-angle imaging, easy to carry, durable and waterproof. Compared with ordinary cameras that need to take into account parameters such as aperture, shutter, and exposure when using them, the experience of action cameras shooting in multiple scenes is better.
Drones are also a branch of photographic equipment that has attracted much attention after the rise of short videos, which can get rid of the traditional photographic height and regional restrictions, and see the area you want to shoot from a new perspective, and with the development of technology, the picture quality and other details are still improving.
At present, in addition to a small number of manufacturers who are deeply engaged in the professional field and occasionally update the SLR product line, most of the camera manufacturers that have been affected have begun to vigorously develop micro single cameras. It is foreseeable that in the future camera market micro-order will become the main force, and most of the non-professional users and non-photography enthusiasts will still be very honest to go into the mobile phone store to buy mobile phone products with excellent image quality.
Sports health products continue to grow
The enthusiasm of the main group of contemporary consumers for health management and body shaping is getting higher and higher, coupled with the longer time at home during the epidemic, these needs will drive the rapid development of family sports health scenes, promote the growth of emerging devices, accelerate the extension and expansion of sports health products for users, and provide a complete set of consumer technology commodity service solutions around the user's sports and healthy life scenarios.
IDC expects smart home device shipments related to home sports and health scenarios to increase 23% year-over-year in 2022. The core needs of excavating the family fitness scene have also become a must for big manufacturers. At present, Baidu, iFLYTEK, FITURE and many other manufacturers have launched products for home sports and fitness scenes, and users can complete daily fitness arrangements through voice control, touch and action interaction.
Huawei has taken a different approach, directly embedding its fitness solutions into the smart screen and using the "AI smart eye" equipped with the screen to achieve exercise monitoring. Not only that, I believe that in the future, while monitoring the behavior specifications, these products can also complete all-weather monitoring in the field of sports health by collaborating with wearable devices such as smart watches and bracelets to meet the needs of different consumers.
The popularity of AR/VR is not decreasing
Recently, there are rumors that Google is developing a new AR headset, and about 300 employees of Google are working on this top-secret project. Google, Apple, Microsoft and other American technology companies are attacking the AR/VR/XR field strategically, and the iteration of AR/VR hardware products will begin to accelerate in the foreseeable future, the user experience will continue to improve, and the potential space for the industry can be expected.
According to Crunchbase, nearly $1.9 billion of venture capital flowed into startups in the AR/VR hardware and software space in the fourth quarter of 2021, more than in any previous quarter. The data also shows that fourth-quarter venture capital growth helped make 2021 the second-highest year for AR/VR investment, with nearly $3.9 billion in venture capital going into startups, second only to 2018.
Although the discussion of the metaverse has stimulated the development of the AR/VR field to some extent, people still crave offline communication and contact during the epidemic, and this immersive demand makes AR/VR still have many opportunities.
The penetration rate of 5G mobile phones has further increased
As the three major operators have officially commercialized 5G, and mobile phone manufacturers are mainly promoting 5G mobile phones, more and more consumers have shown absolute preference for 5G mobile phones.
Huachuang Securities said that with the increase of 5G penetration, the transformation and upgrading of operators continue to deepen, the personal market, family market, enterprise and industrial digital market have achieved high-quality growth, the income structure has been further optimized, and the development momentum has been fully enhanced.
According to the China Academy of Information and Communications Technology, the overall shipment of mobile phones in the domestic market in 2021 was 351 million units, an increase of 13.9% year-on-year. Among them, 5G mobile phone shipments were 266 million units, an increase of 63.5% year-on-year, accounting for 75.9% of mobile phone shipments in the same period.
The development momentum of 5G mobile phones is strong, and the penetration rate of the domestic market is much higher than that of the global market. Canalys pointed out that 5G mobile phones will account for 43% of global mobile phone shipments in 2021, accounting for 75.9% of the Chinese mobile phone market.
Folding screen phones have emerged
Early restrictions on consumers to buy folding screen mobile phone factors are high prices and immature technology, with the flexible screen, hinge and other mature technology, folding screen mobile phone price has dropped to within 10,000 yuan, and will continue to explore, and before only Samsung, Huawei and a few other manufacturers launched folding screen mobile phones, and now OPPO, glory and other manufacturers have also launched a representative folding screen mobile phone, greatly enriching the choice of the market.
According to a report released by the DSCC, shipments of folding smartphones reached 2.6 million units in the third quarter of 2021, larger than the previous four quarters combined, up 215% sequentially and 480% year-over-year. Folding smartphone shipments will also set records in the fourth quarter of 2021, which is expected to grow another 47% quarter-on-quarter and more than 450% year-on-year to 3.8 million units. It can be seen that although the current shipment volume of folding screen mobile phones is small, the growth rate is very fast.
An obvious trend is that the market size of folding screen mobile phones will expand rapidly in 2022, and the industry will enter a stage of rapid growth.
According to CINNO Research, the global market is expected to sell 15.69 million folding screen smartphones, an increase of 107% year-on-year. In the future, with the continuous decline in the cost of folding machines, technological innovation, gradual enrichment of products and software upgrades, the market size will continue to expand, CINNO Research believes that in 2025, global folding screen smartphone sales are expected to reach 57.4 million units, with an average annual compound growth rate of 66%.
Big manufacturers have entered the game, folding screen mobile phones are also expected to promote the further development of the market, there has been a network view that Apple is also developing a folding screen mobile phone, and in 2022, mainstream mobile phone manufacturers or will all launch folding screen mobile phones to meet such a vibrant market.
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