Wen | move point technology
The author | Yellow Dust
Edited | Steven Lee
On the evening of April 11, vivo held a new product conference and launched a variety of large-screen products, of which the most concerned is the folding screen flagship X Fold, so far, domestic mobile phone giants Huawei, Xiaomi, Glory, OPPO, vivo, etc. have entered the era of folding screens, and continue to launch new products in the folding screen mobile phone market again.
Scramble for a folding screen
Since Samsung took the lead in launching the first mass-produced folding screen phone Galaxy Fold in 2019, Huawei released the Mate X in the same year, which attracted attention.
Other mobile phone manufacturers have followed suit, Xiaomi released the first folding screen mobile phone Xiaomi MIX Fold in March 2021; OPPO released the folding screen mobile phone Find N in December 2021, followed by Huawei released a new form of folding screen new machine P50 Pocket; in January 2022, Honor officially launched the first folding screen mobile phone Magic V.
According to data released by market research agency Omdia, in 2021, the shipment of folding screen smartphones will be 9 million units, an increase of 309% year-on-year. According to a survey released by IDC, the folding screen smartphone market is expected to grow to 27.6 million units by 2025.
This is also related to the lack of follow-up of traditional smart phones, and recently some institutions pointed out that the data disclosed by market research agency CINNO Research shows that in February 2022, the total sales volume of China's smartphone industry was about 23.48 million units, down 20.5% year-on-year and 24.0% month-on-month.
Not long ago, the data released by industry analysis company Counterpoint also showed that the average replacement cycle of users has exceeded 31 months. According to market research firm Strategy Analytics, the average replacement cycle for Chinese users is 28 months.
Some consumers believe that the performance of mobile phones is enough now, but the lack of changes in product form, the power to change mobile phones is seriously insufficient. CINNO Research believes that this also has the impact of the macro environment, pointing out that the weak demand for high-end models and the recurrence of the epidemic have led to a slowdown in the development of the domestic mobile phone market.
Mobile phone sales decline and high-end obstacles, so that domestic manufacturers have to start to find a way out, hinge and flexible screens now seem to have gradually matured, folding screen has become a serious homogenization of mobile phone forms and consumers on the heat of large-screen products under the unavoidable way of responding to the manufacturer.
The starting price of 8999, is it worth it?
According to the introduction of the press conference, from the product point of view, the comprehensive hardware strength of vivo X Fold is more outstanding in the folding screen mobile phone at this stage.
First of all, it solves the gap problem under the folding screen panel in the case of water drop screen, and at the same time uses a special zirconium alloy drag plate to further solve the crease problem. In terms of image hardware configuration, vivo X Fold rear quad camera scheme, ultra-wide angle, main camera, telephoto and both, the main camera is 50 million pixelS GN5 sensor, support OIS image stabilization, supplemented by a 12 million pixel professional portrait camera, 60 times OIS periscope ultra-telephoto, 48 million pixels 114 ° ultra-wide angle main camera. With the blessing of vivo image algorithm matrix and ZEISS natural colors, users can get a better photo experience.
At the same time, the folding screen mobile phones at this stage generally use side fingerprint recognition, and the vivo X Fold brings higher screen quality and is equipped with a fingerprint under the screen. In addition, 66W wired fast charging with 50W wireless fast charging is conducive to alleviating the user's power anxiety.
It should be pointed out that although this folding screen product is pioneering or even leading in many aspects, it is still not the best choice in terms of weight and system. Its 311g weighs far more than the weight of mainstream mobile phones on the market, and it is difficult to balance the feel and experience for a long time.
At the system level, in the folded state, the experience is no different from that of traditional mobile phones. Once unfolded, it is as if holding a tablet in hand, and the size changes, which tests the optimization ability of the mobile phone system - the matching of the expanded widescreen and the long screen of traditional mobile phones is crucial. For the people who take the inner screen as the main force, balancing the space ratio of the horizontal screen and the vertical screen is a big help to improve the ecological experience of the folding screen mobile phone.
I have to say that the first folding screen mobile phone of most brands, because of the weight, thickness, ecology and other issues, is more like a work of testing water and show off skills, coupled with the current high price, maintenance is not easy, for the time being, most consumers can not really convince and pay for it. IDC data shows that in 2021, the global shipment of folding screen mobile phones will be about 7.1 million, accounting for only 0.5% of the global smartphones, and the domestic annual folding screen mobile phone shipments will be 1.5 million, accounting for the same 0.5%.
It is understood that following the pace of vivo, Huawei will release a new generation of folding screen new machines in the near future, and the current price of Huawei P50 Pocket in the Jingdong three-party store 8GB+256GB version has come to a price of about 8900 yuan. The three-party price of the Samsung Z Fold3 fell to about 10,000 yuan, the price of the Honor Magic V remained at about 11,000 yuan due to the release, and the OPPO Find N Jingdong self-operated price dropped to 7699 yuan.
According to relevant sources, the current purchase tension of the Honor folding screen mobile phone Magic V has eased, but the receipt cycle of online purchases is still as long as 21 days to 30 days. With the shutdown of the supply chain during the epidemic, it is not difficult to imagine whether this will happen on the vivo X Fold.
summary
For vivo, the launch of the X Fold may not be about the volume, but the NEX series, which focuses on the breakthrough of the high-end market, still needs a product to carry its meaning and efforts after being withdrawn. At present, the vivo X digital Pro series is more like the flagship of the mainstream mobile phone form, and the significance of NEX, classified into the X series, is to use folding screen products to pull the price range to a higher position, thereby enhancing the foothold of the brand's high-end. However, after vivo thinks about this matter clearly, the public can not buy it, but also depends on the follow-up market feedback.
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