Dealing with this tire brand has never lacked touching elements - Xiaobian has participated in the global release and testing of the new P0 (P Zero) tire family, followed them to visit the F1 racing battlefield, and felt the mystery of light and art through its world-renowned annual calendar.
This time, celebrating its 150th birthday with a grand ceremony across the pandemic, it was Pirelli.
Milan ~ Rio de Janeiro ~ Shanghai ~ New York
When the stage of the Piccolo Theater in Milan, Italy, the scene composed of five large screens lights up, accompanied by expert interpretations of the history of Pirelli... Although Xiaobian is not unfamiliar with the history of Pirelli, it is actually quite moving to see it present its own life in such a way.
Of course, due to the epidemic factor, it is regrettable that many media can not come to Milan in person, but in fact, Pirelli still held the entire celebration very internationally, showing the momentum of the international brand - it started from Rio de Janeiro, Brazil, and then came to Shanghai, with the Pirelli logo and blessings to light up the 180-meter-high Citi Tower. In addition, the 3D video also appeared on the Nasdaq building in New York's Times Square, and then on the big screen at the Palazzo Venezia in Milan.
The video shows Pirelli's slogan: "Power Control Sends and Receives Freely", showing off the Pirelli 150th anniversary logo.
At the scene, Marco Tronketti Provira, Executive Vice President and CEO of Pirelli, said: "Today, we want to travel through history together and look to the future. Predicting change is something Pirelli has been doing for 150 years, with a strong corporate culture and the ability to be a protagonist in the course of the times. Special thanks to Pirelli's more than 30,000 employees worldwide who make our history every day. ”
Started with cables and is known for sports
Speaking of which, I will introduce the history of Pirelli a little bit - on January 28, 1872, Giovanni Battista Pirelli, who was 23 years old at the time, founded the first Italian company in Milan to produce rubber products: "G.B. Pirelli & C", which initially mainly produced the insulators needed for telegraphs and cables, and as the company grew, then the production field covered daily necessities (covering swimming caps, toys). raincoat...... ), as well as carriage tires and bicycle tires.
The 1920s was one of Pirelli's most booming periods – the Museo della Gomma delle Industrie Pirelli was inaugurated in 1922 in the Pirelli industrial zone of Bicocca Alcipodi. At the same time, Pirelli Cord tires, Superflex Cord tires, Stella Bianca tires... It also became the most popular product at that time.
In the motorcycle races of the time, Guz, Ghirera and Bianchi, who used Pirelli tires, all set new speed records and made Pirelli tires famous.
Pirelli has been involved in car rally since the 1970s and now participates in more than 350 racing races. Of course, what is best known in modern times is that Pirelli has been the official tire supplier of F1 racing for many years, and the cooperation between the two sides has been renewed until 2024.
Facing the future, Pirelli has launched electrified tire technology ELECT in the field of electric vehicles, which provides solutions to cope with different body weights, acceleration stresses, rolling resistance and safety needs compared with traditional cars. There are also new connected vehicle products, such as CYBER tires with sensors, which can provide real-time information to drivers, and may even participate in the active safety system of vehicles in the future to escort driving safety.
Thanks to the continuous development of technology and the acceleration of research and development time, many of Pirelli's tire products are now using digital technology research and development to design and produce safer, higher performance and more sustainable products by creating virtual tires.
Collectors get moving
Italy is indeed a country that enjoys temperament and knows how to stir up feelings! As stated at the beginning... Remember that when Xiaobian participated in the launch of Pirelli's new P Zero series held in Portugal in 2016, he felt the difference of the Pirelli brand from the activities of super running, full atmosphere and first-class passion, and the reason why P Zero performance tires could be selected by many car manufacturers around the world as the standard for their high-performance cars.
In addition, I also followed Pirelli to the F1 event site of the Shanghai International Circuit in 2017 to understand the reason why the brand has been able to ally with F1 for so many years - you know, the rules of F1 events will be adjusted every year, with the increasingly stringent requirements, Pirelli to continuously optimize the performance of race tires, more durable, stronger grip, higher wetland performance, higher environmental protection ... , but also in effective cost control, it is indeed not easy!
And looking to the future... What will Pirelli do in 2022 other than the 150th birthday celebration on January 28? Friends who like to collect attention... To celebrate Pirelli's 150th anniversary, the Italian Ministry of Economy and the National Mint and Printing House created a set of three commemorative gold and silver coins for Pirelli as part of the "Eccellenze Italiane".
In addition, an exclusive Pirelli commemorative stamp was issued on 28 January as part of the collection "Manufacturing and Economic Excellence" series.
In addition, Pirelli celebrates in 12 countries where Pirelli has factories and will continue to carry out sports sponsorship, institutional events, cultural events and new product launches, including the F1 World Championships, throughout the year.
150 years is indeed not easy, Happy Birthday Pirelli and wish for better development in the future!
Come all come, don't you like it?